A data profile of the people who buy, follow and care about Audible.com in United Kingdom — modelled from more than twelve digital signal sources. Audible.com has an estimated audience of 3,414,361 people in United Kingdom.
The average Audible.com fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Audiobook, Android (operating system), Waterstones, with strongest over-indexing on Audiobook (7.03× the country average).
Demographically, the Audible.com audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Audible.com fan in United Kingdom is more female, around 44.7 years old, with strong Spirituality tendencies and a notable affinity for Audiobook.
The key figures that characterise the Audible.com profile in United Kingdom.
58.9% are female, 41.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.7 |
| Estimated audience size | 3,414,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Audible.com audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 43.2% |
| Germany | 11.3% |
| United Kingdom | 11.2% |
Where the Audible.com audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~8K | 1.25× | |
| 02 | Scotland | ~7K | 1.12× | |
| 03 | South West | ~6K | 1.04× | |
| 04 | Wales | ~4K | 1.02× | |
| 05 | Greater London | ~9K | 0.96× | |
| 06 | England | ~50K | 0.95× | |
| 07 | East Midlands | ~5K | 0.95× | |
| 08 | South East | ~9K | 0.93× | |
| 09 | North West | ~7K | 0.93× | |
| 10 | Northern Ireland | ~2K | 0.92× | |
| 11 | North East | ~2K | 0.88× | |
| 12 | Yorkshire and the Humber | ~4K | 0.77× | |
| 13 | West Midlands | ~2K | 0.75× |
The strongest cross-interests of the Audible.com audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audiobook | Literature | 7.03× | ||
| 02 | Audible | Literature | 2.90× | ||
| 03 | Android (operating system) | Technology & Electronics | 2.51× | ||
| 04 | J. D. Williams | Shopping | 2.15× | ||
| 05 | Papyrus | Politics & Society | 2.14× | ||
| 06 | Waterstones | Literature | 2.10× | ||
| 07 | Employment website | Business & Career | 2.08× | ||
| 08 | Crime fiction | Literature | 2.05× | ||
| 09 | The Gilded Age | Movies & TV | 1.80× | ||
| 10 | Novel | Literature | 1.76× | ||
| 11 | Grandparent | Kids & Family | 1.69× | ||
| 12 | Genetics | Kids & Family | 1.66× | ||
| 13 | Symptom | Health | 1.64× | ||
| 14 | Free software | Technology & Electronics | 1.63× | ||
| 15 | Stress (biology) | Health | 1.61× | ||
| 16 | Thought | Politics & Society | 1.60× | ||
| 17 | Adolescence | Health | 1.58× | ||
| 18 | Brain | Health | 1.56× | ||
| 19 | Crossword | Games | 1.52× | ||
| 20 | The Times | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.13× | |
| Need for Security | CONSERVATISM | 1.07× | |
| Tradition | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.83× |
Audible.com has an estimated audience of 3,414,361 people in United Kingdom, concentrated in England and Greater London.
58.9% of Audible.com fans are female, 41.1% are male, with an average age of 44.7 years.
Audible.com fans show strongest brand affinity for Audiobook (7.03×), Android (operating system) (2.51×), and Waterstones (2.1×) over the country average.
Audible.com fans in United Kingdom are most concentrated in England (reach ~50K), Greater London (reach ~9K), and South East (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Audible.com itself, the audience over-indexes on Android (operating system) (2.51×), Waterstones (2.1×), Papyrus (2.14×), and Genetics (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Audible.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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