A data profile of the people who buy, follow and care about Symptom in United Kingdom — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 7,785,093 people in United Kingdom.
Symptom has an estimated audience of 7,785,093 people in United Kingdom. 72.5% are female, 27.5% are male, average age 46.3. Top brand affinities: Volunteering, Hobby, Wikipedia, Kitchen, Aldi.
Top brand affinities include Volunteering, Hobby, Wikipedia, with strongest over-indexing on Volunteering (3.07× the country average).
Demographically, the Symptom audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
The typical Symptom fan in United Kingdom is more female, around 46.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Symptom profile in United Kingdom.
72.5% are female, 27.5% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 46.3 |
| Estimated audience size | 7,785,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Symptom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hormone | Health | 4.91× | ||
| 02 | Adoption | Kids & Family | 3.56× | ||
| 03 | Volunteering | Politics & Society | 3.07× | ||
| 04 | Wikipedia | Internet & Social Media | 2.98× | ||
| 05 | Mother's Day | Kids & Family | 2.71× | ||
| 06 | Refrigerator | Home & Garden | 2.68× | ||
| 07 | Esso | Cars & Mobility | 2.50× | ||
| 08 | Mobile home | Cars & Mobility | 2.45× | ||
| 09 | Hobby | Home & Garden | 2.37× | ||
| 10 | Satire | Literature | 2.37× | ||
| 11 | Genetics | Kids & Family | 2.15× | ||
| 12 | Aldi | Shopping | 2.04× | ||
| 13 | Distilled beverage | Food & Beverages | 1.92× | ||
| 14 | William Hill (bookmaker) | Games | 1.92× | ||
| 15 | Kitchen | Home & Garden | 1.89× | ||
| 16 | Internet & Social Media | 1.88× | |||
| 17 | Politics | Politics & Society | 1.74× | ||
| 18 | Health care | Business & Career | 1.70× | ||
| 19 | Medicine | Business & Career | 1.64× | ||
| 20 | Weddings | Kids & Family | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.52× | |
| Convenience Orientation | PREMIUM | 1.47× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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