A data profile of the people who buy, follow and care about Symptom in Germany — modelled from more than twelve digital signal sources. Symptom has an estimated audience of 1,816,122 people in Germany.
Symptom has an estimated audience of 1,816,122 people in Germany. 70.7% are female, 29.3% are male, average age 43.7. Top brand affinities: Tagesschau, Novo Nordisk, Müller (company), Neurology, Maria Callas.
Top brand affinities include Tagesschau, Novo Nordisk, Müller (company), with strongest over-indexing on Tagesschau (2.64× the country average).
Demographically, the Symptom audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Symptom fan in Germany is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Symptom profile in Germany.
70.7% are female, 29.3% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.7 |
| Estimated audience size | 1,816,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 25% |
of the worldwide Symptom audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
The strongest cross-interests of the Symptom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Novo Nordisk | Health | 9.15× | ||
| 02 | Maria Callas | Music & Radio | 9.15× | ||
| 03 | Milli Vanilli | Music & Radio | 9.15× | ||
| 04 | Kate Bush | Music & Radio | 8.89× | ||
| 05 | Neurology | Business & Career | 8.63× | ||
| 06 | Oncology | Health | 8.57× | ||
| 07 | Preventive healthcare | Health | 3.68× | ||
| 08 | Self-confidence | Health | 3.63× | ||
| 09 | Dieter Bohlen | Music & Radio | 3.32× | ||
| 10 | Western Union | Business & Career | 3.22× | ||
| 11 | Volunteering | Politics & Society | 2.97× | ||
| 12 | Wetter.com | Home & Garden | 2.81× | ||
| 13 | Focus | News | 2.76× | ||
| 14 | Tagesschau | Movies & TV | 2.64× | ||
| 15 | Müller (company) | Food & Beverages | 2.40× | ||
| 16 | REWE | Shopping | 1.71× | ||
| 17 | Nature | Home & Garden | 1.67× | ||
| 18 | Aldi | Shopping | 1.65× | ||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.84× | |
| Spirituality | BALANCE | 1.79× | |
| Need for Security | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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