Symptom Audience in Germany
Symptom has an estimated audience of 1,816,122 people in Germany. 70.7% are female, 29.3% are male, average age 43.7. Top brand affinities: Jotex, Western Union, Satire, German television comedy, Novo Nordisk.
Top brand affinities include Jotex, Western Union, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Symptom audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Health · Type: Topic
Demographics of Symptom fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 43.7 |
| Estimated audience size | 1,816,122 |
Audience persona
The typical Symptom fan in Germany is more female, around 43.7 years old, with strong Pet Ownership tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 11.14× | Business & Career |
| Satire | 8.81× | Literature |
| German television comedy | 8.91× | Movies & TV |
| Novo Nordisk | 9.15× | Health |
| Real property | 6.09× | Home & Garden |
| Allgäu | 7.45× | Travel & Leisure |
| Tagesschau | 2.39× | Movies & TV |
| Felix Baumgartner | 4.94× | Sports |
| Pets | 1.78× | Pets & Animals |
| Maria Callas | 9.15× | Music & Radio |
| Image scanner | 10.35× | Technology & Electronics |
| Italo disco | 7.8× | Music & Radio |
| Kate Bush | 9.15× | Music & Radio |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Milli Vanilli | 9.15× | Music & Radio |
| Vacation rental | 3.52× | Travel & Leisure |
| Fressnapf | 2.98× | Shopping |
| Freeware | 2.17× | Technology & Electronics |
| Automobiles | 1.65× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.73 |
| Community Orientation | OPEN | 1.71 |
| Tradition | CONSERVATISM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Sustainability | BALANCE | 1.3 |
| Mindfulness | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| United Kingdom | 6.3% |
| Australia | 3.4% |
See Symptom audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Symptom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.