Oncology Audience in Germany
Oncology has an estimated audience of 966,097 people in Germany. 70.1% are female, 29.9% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emergency department, Neurology, Cancer awareness, Hospital, Allied health professions.
The average Oncology fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emergency department, Neurology, Cancer awareness, with strongest over-indexing on Emergency department (21.08× the country average). Demographically, the Oncology audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Oncology fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 45.1 |
| Estimated audience size | 966,097 |
Audience persona
The typical Oncology fan in Germany is more female, around 45.1 years old, with strong Community Orientation tendencies and a notable affinity for Emergency department.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 231,736 | 1.1× |
| Bayern | 160,442 | 1.03× |
| Baden-Württemberg | 137,095 | 1.04× |
| Niedersachsen | 109,284 | 1.16× |
| Hessen | 70,058 | 0.95× |
| Sachsen | 52,044 | 1.1× |
| Berlin | 42,974 | 0.99× |
| Schleswig-Holstein | 39,577 | 1.14× |
| Brandenburg | 29,647 | 0.99× |
| Rheinland-Pfalz | 29,644 | 0.61× |
| Hamburg | 26,928 | 1.23× |
| Sachsen-Anhalt | 25,152 | 1× |
| Thüringen | 23,928 | 0.97× |
| Mecklenburg-Vorpommern | 18,034 | 0.98× |
| Saarland | 9,904 | 0.83× |
| Bremen | 7,069 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emergency department | 21.08× | Health |
| Neurology | 18.2× | Business & Career |
| Cancer awareness | 14.29× | Health |
| Hospital | 8.96× | Health |
| Allied health professions | 14.91× | Health |
| Obstetrics and gynaecology | 21.24× | Health |
| Cardiology | 18.79× | Health |
| Public administration | 14.04× | Business & Career |
| Physical medicine and rehabilitation | 17.97× | Health |
| Massachusetts General Hospital | 22.53× | Health |
| NewYork–Presbyterian Hospital | 22.54× | Health |
| Nursing management | 12.51× | Kids & Family |
| X-ray | 17.59× | Health |
| Intensive care unit | 17.65× | Health |
| Tagesschau | 2.45× | Movies & TV |
| Neoplasm | 22.02× | Business & Career |
| Symptom | 8.57× | Health |
| Bild | 2.12× | News |
| Psychiatric hospital | 13.71× | Health |
| Wetter.com | 2.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.67 |
| Family Orientation | CONSERVATISM | 1.67 |
| Pet Ownership | JOY | 1.65 |
| LGBTQ+ Identity | OPEN | 1.54 |
| Healthy Lifestyle | BALANCE | 1.53 |
| Mindfulness | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| Brazil | 4.3% |
See Oncology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Oncology have in Germany?
Oncology has an estimated audience of 966,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oncology fans?
70.1% of Oncology fans are female, 29.9% are male, with an average age of 45.1 years.
Which brands do Oncology fans like most?
Oncology fans show strongest brand affinity for Emergency department (21.08×), Neurology (18.2×), and Cancer awareness (14.29×) over the country average.
Where do Oncology fans live in Germany?
Oncology fans in Germany are most concentrated in Nordrhein-Westfalen (reach 231,736), Bayern (reach 160,442), and Baden-Württemberg (reach 137,095). These three regions account for the largest share of the active audience.
What other brands do Oncology fans also like?
Beyond Oncology itself, the audience over-indexes on Neurology (18.2×), Cancer awareness (14.29×), Hospital (8.96×), and Allied health professions (14.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oncology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.