Rascasse Audience Intelligence

Oncology Audience in Germany

A data profile of the people who buy, follow and care about Oncology in Germany — modelled from more than twelve digital signal sources. Oncology has an estimated audience of 966,097 people in Germany.

#189among Field of study in Germany#3232among Topic in Germany#196in Health

The average Oncology fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emergency department, Neurology, Cancer awareness, with strongest over-indexing on Emergency department (21.08× the country average).

Demographically, the Oncology audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oncology fan in Germany is more female, around 45.1 years old, with strong Spirituality tendencies and a notable affinity for Emergency department.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oncology profile in Germany.

Audience size
966K
in Germany
Gender
70.1%♀
29.9% male
Age
45.1
average years
Country rank
#6739
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oncology fans

70.1% are female, 29.9% are male, average age 45.1.

Fig. 02

Gender split

70.1%
Female
29.9%
Male
Demographic split for Oncology audience in Germany
MetricValue
Female70.1%
Male29.9%
Average age45.1
Estimated audience size966,097
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Oncology audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3922%
40-4929%
50+30%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Oncology audience comes from Germany.

Worldwide audience distribution share by country for Oncology
CountryShare
United States26.8%
United Kingdom7.0%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oncology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oncology fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.18×
02Hamburg~30K1.18×
03Schleswig-Holstein~40K1.17×
04Sachsen~50K1.09×
05Nordrhein-Westfalen~200K1.08×
06Thüringen~30K1.03×
07Sachsen-Anhalt~30K1.02×
08Brandenburg~30K1.01×
09Bayern~200K1.00×
10Mecklenburg-Vorpommern~20K0.99×
11Baden-Württemberg~100K0.98×
12Hessen~70K0.93×
13Berlin~40K0.93×
14Bremen~7K0.91×
15Saarland~10K0.85×
16Rheinland-Pfalz~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Oncology, Germany
0.80×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oncology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oncology audience
#·InterestCategoryAffinity×
01NewYork–Presbyterian HospitalHealth22.54×
02Massachusetts General HospitalHealth22.53×
03NeoplasmBusiness & Career22.02×
04Obstetrics and gynaecologyHealth21.24×
05Emergency departmentHealth21.08×
06CardiologyHealth18.79×
07NeurologyBusiness & Career18.20×
08Physical medicine and rehabilitationHealth17.97×
09Intensive care unitHealth17.65×
10X-rayHealth17.59×
11Allied health professionsHealth14.91×
12Cancer awarenessHealth14.29×
13Public administrationBusiness & Career14.04×
14Psychiatric hospitalHealth13.71×
15Nursing managementKids & Family12.51×
16HospitalHealth8.96×
17SymptomHealth8.57×
18Weight loss (Fitness And wellness)Health3.61×
19TagesschauMovies & TV2.45×
20BildNews2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oncology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oncology audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.23×
MindfulnessBALANCE1.91×
Need for SecurityCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oncology audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
Luxury OrientationPREMIUM0.92×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oncology have in Germany?

Oncology has an estimated audience of 966,097 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oncology fans?

70.1% of Oncology fans are female, 29.9% are male, with an average age of 45.1 years.

03

Which brands do Oncology fans like most?

Oncology fans show strongest brand affinity for Emergency department (21.08×), Neurology (18.2×), and Cancer awareness (14.29×) over the country average.

04

Where do Oncology fans live in Germany?

Oncology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Oncology fans also like?

Beyond Oncology itself, the audience over-indexes on Neurology (18.2×), Cancer awareness (14.29×), Hospital (8.96×), and Allied health professions (14.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Oncology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oncology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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