Intensive care unit Audience in Germany
Intensive care unit has an estimated audience of 464,442 people in Germany. 68.7% are female, 31.3% are male, average age 41.9. Top brand affinities: Home Office, Pillow, Cocktail, Saving, Mothercare.
Top brand affinities include Home Office, Pillow, Cocktail, with strongest over-indexing on Home Office (1.74× the country average). Demographically, the Intensive care unit audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Health · Type: Touchpoint
Demographics of Intensive care unit fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 41.9 |
| Estimated audience size | 464,442 |
Audience persona
The typical Intensive care unit fan in Germany is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.74× | Business & Career |
| Pillow | 2.08× | Home & Garden |
| Cocktail | 1.52× | Food & Beverages |
| Saving | 1.6× | Business & Career |
| Mothercare | 2.15× | Kids & Family |
| VfL Wolfsburg | 1.73× | Sports |
| Brunello Cucinelli | 4.26× | Fashion & Accessoires |
| Jack White | 1.58× | Movies & TV |
| Time (magazine) | 1.6× | News |
| Layne Staley | 6.09× | Music & Radio |
| Fatteh | 6.94× | Food & Beverages |
| Samanyolu Haber | 2.75× | Movies & TV |
| Sam Faiers | 30.02× | Movies & TV |
| Geothermal heating | 2.74× | Home & Garden |
| New Era (Namibia) | 2.32× | News |
| Sixx | 1.68× | Movies & TV |
| Figure painting (hobby) | 2.03× | Arts & Culture |
| fatherson | 14.71× | Music & Radio |
| Manor | 3.45× | Shopping |
| Free University of Berlin | 1.67× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.78 |
| Community Orientation | OPEN | 1.7 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Pet Ownership | JOY | 1.53 |
| Travelling | THRILL | 1.42 |
| Spirituality | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 4.9% |
| India | 4.5% |
See Intensive care unit audiences in other countries
More Health audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intensive care unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.