Intensive care unit Audience in Germany
Intensive care unit has an estimated audience of 464,442 people in Germany. 68.7% are female, 31.3% are male, average age 41.9. Top brand affinities: Western Union, Cardiology, Real property, Neurology, Oncology.
Top brand affinities include Western Union, Cardiology, Real property, with strongest over-indexing on Western Union (9.35× the country average). Demographically, the Intensive care unit audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Category: Health · Type: Touchpoint
Demographics of Intensive care unit fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 41.9 |
| Estimated audience size | 464,442 |
Audience persona
The typical Intensive care unit fan in Germany is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.35× | Business & Career |
| Cardiology | 23.36× | Health |
| Real property | 8.03× | Home & Garden |
| Neurology | 12.44× | Business & Career |
| Oncology | 11.01× | Health |
| Language education | 6.19× | Business & Career |
| Tax deduction | 43.54× | Politics & Society |
| Elderly care | 8.99× | Health |
| Health care | 2.96× | Business & Career |
| Tagesschau | 1.8× | Movies & TV |
| Pets | 1.65× | Pets & Animals |
| Preventive healthcare | 4.3× | Health |
| Medicine | 2.21× | Business & Career |
| Image scanner | 9.22× | Technology & Electronics |
| Automobiles | 1.63× | Cars & Mobility |
| Italo disco | 6.68× | Music & Radio |
| Westdeutscher Rundfunk | 2.85× | Movies & TV |
| Catering | 3.59× | Food & Beverages |
| Obi (store) | 1.64× | Shopping |
| Aral AG | 1.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.78 |
| Community Orientation | OPEN | 1.7 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Pet Ownership | JOY | 1.53 |
| Travelling | THRILL | 1.42 |
| Spirituality | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 4.9% |
| India | 4.5% |
See Intensive care unit audiences in other countries
More Health audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Intensive care unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.