Intensive care unit Audience in United States

Intensive care unit logo

Intensive care unit has an estimated audience of 5,280,597 people in United States. 71.3% are female, 28.7% are male, average age 43.1. Top regions: California, Texas, North Carolina. Top brand affinities: Finnair, AccuWeather, StubHub, Enterprise Rent-A-Car, Google Maps.

The average Intensive care unit fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Intensive care unit audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Touchpoint

Demographics of Intensive care unit fans

Demographic split for Intensive care unit audience in United States
MetricValue
Female71.3%
Male28.7%
Average age43.1
Estimated audience size5,280,597

Audience persona

The typical Intensive care unit fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Intensive care unit in United States
RegionReachAffinity
California649,5091.12×
Texas490,4551.08×
North Carolina411,8632.59×
Florida365,6531.02×
New York356,7341.21×
Illinois195,3611.11×
Virginia187,2811.46×
Ohio186,8131.15×
Pennsylvania181,7781.02×
Georgia172,1491.06×
New Jersey152,2011.13×
Tennessee141,7431.34×
Michigan135,6730.98×
South Carolina128,9401.62×
Massachusetts108,2751.04×
Maryland103,1201.14×
Alabama91,9191.25×
Indiana89,0180.92×
Arizona87,4860.81×
Washington85,2380.8×
Kentucky78,8671.19×
Louisiana77,8271.14×
Wisconsin75,0460.94×
Minnesota74,6960.99×
Missouri63,9630.75×
Colorado56,1000.67×
Mississippi51,7661.19×
Connecticut51,3290.97×
Oregon50,3230.83×
Oklahoma48,2460.82×
Nevada44,1360.86×
Arkansas40,1350.92×
Utah39,0420.83×
Iowa35,4300.81×
Kansas31,5790.76×
West Virginia25,6411.04×
New Mexico19,3330.73×
Nebraska18,1810.69×
Hawaii17,8210.79×
Idaho16,5030.62×
Rhode Island15,4550.92×
Washington, District of Columbia14,3910.91×
Montana13,5190.92×
New Hampshire13,4450.65×
North Dakota12,9921.2×
Maine12,3570.65×
Delaware12,1800.84×
South Dakota11,3420.93×
Alaska9,3050.82×
Wyoming7,5430.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Intensive care unit audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Enterprise Rent-A-Car8.66×Cars & Mobility
Google Maps5.46×Internet & Social Media
Capital One5.41×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Indeed.com5.27×Business & Career
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Intensive care unit audience
TraitClusterScore
PatriotismCONSERVATISM1.6
Career OrientationPOWER1.39
Family OrientationCONSERVATISM1.39
Urban LifestyleOPEN1.38
IndulgenceJOY1.34
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Intensive care unit
CountryShare
United States27.3%
Japan4.9%
India4.5%

See Intensive care unit audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Intensive care unit have in United States?

Intensive care unit has an estimated audience of 5,280,597 people in United States, concentrated in California and Texas.

What is the gender split and age of Intensive care unit fans?

71.3% of Intensive care unit fans are female, 28.7% are male, with an average age of 43.1 years.

Which brands do Intensive care unit fans like most?

Intensive care unit fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Intensive care unit fans live in United States?

Intensive care unit fans in United States are most concentrated in California (reach 649,509), Texas (reach 490,455), and North Carolina (reach 411,863). These three regions account for the largest share of the active audience.

What other brands do Intensive care unit fans also like?

Beyond Intensive care unit itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Enterprise Rent-A-Car (8.66×), and Google Maps (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Intensive care unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.