Rascasse Audience Intelligence

Intensive care unit Audience in United States

A data profile of the people who buy, follow and care about Intensive care unit in United States — modelled from more than twelve digital signal sources. Intensive care unit has an estimated audience of 5,280,597 people in United States.

#138among Touchpoint in United States#260in Health

The average Intensive care unit fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Evans, Sophia Bush, Reddit, with strongest over-indexing on Bob Evans (18.37× the country average).

Demographically, the Intensive care unit audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Intensive care unit fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Bob Evans.

Category: Health · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intensive care unit profile in United States.

Audience size
5.3M
in United States
Gender
71.3%♀
28.7% male
Age
43.1
average years
Country rank
#6347
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Intensive care unit fans

71.3% are female, 28.7% are male, average age 43.1.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Intensive care unit audience in United States
MetricValue
Female71.3%
Male28.7%
Average age43.1
Estimated audience size5,280,597
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Intensive care unit audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4923%
50+30%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Intensive care unit audience comes from United States.

Worldwide audience distribution share by country for Intensive care unit
CountryShare
United States27.3%
Japan4.9%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intensive care unit audience in United States is strongest.

Fig. 05

Top regions by affinity

Intensive care unit fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K1.99×
02South Carolina~100K1.29×
03Virginia~200K1.25×
04Tennessee~100K1.15×
05New York~300K1.14×
06Alabama~80K1.14×
07Mississippi~50K1.13×
08California~600K1.11×
09New Jersey~100K1.11×
10Louisiana~80K1.10×
11Kentucky~70K1.10×
12Maryland~100K1.08×
13Illinois~200K1.07×
14Connecticut~60K1.07×
15Ohio~200K1.06×
16Massachusetts~100K1.06×
17North Dakota~10K1.06×
18Texas~500K1.05×
19Pennsylvania~200K1.03×
20Georgia~200K1.03×
21South Dakota~10K1.03×
22Arkansas~40K1.01×
23West Virginia~20K1.01×
24Alaska~10K1.01×
25Hawaii~20K0.99×
26Rhode Island~20K0.99×
27Vermont~9K0.99×
28Florida~400K0.98×
29Minnesota~70K0.98×
30Delaware~10K0.98×
31Michigan~100K0.97×
32Montana~10K0.97×
33Indiana~90K0.96×
34Maine~20K0.95×
35Washington, District of Columbia~20K0.95×
36Wisconsin~70K0.94×
37Oklahoma~60K0.94×
38New Mexico~30K0.94×
39Iowa~40K0.93×
40New Hampshire~20K0.93×
41Idaho~20K0.91×
42Nebraska~20K0.91×
43Washington~100K0.90×
44Oregon~50K0.90×
45Nevada~50K0.90×
46Kansas~40K0.90×
47Utah~40K0.88×
48Arizona~90K0.87×
49Missouri~70K0.87×
50Colorado~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Intensive care unit, United States
0.79×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intensive care unit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intensive care unit audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages18.37×
02Sophia BushMovies & TV18.30×
03Family medicineHealth9.91×
04Public administrationBusiness & Career6.25×
05CardiologyHealth5.76×
06Jeremy Allen WhiteMovies & TV5.43×
07SubwayFood & Beverages3.03×
08RedditInternet & Social Media2.86×
09PharmacyBusiness & Career2.46×
10McDonald'sFood & Beverages2.36×
11GeneticsKids & Family2.12×
12Pizza HutFood & Beverages2.11×
13TMZInternet & Social Media2.07×
14Burger KingFood & Beverages1.99×
15StarbucksFood & Beverages1.90×
16Shopping mallsShopping1.85×
17IKEAHome & Garden1.79×
18Health careBusiness & Career1.67×
19Nonprofit organizationPolitics & Society1.67×
20AirbnbTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intensive care unit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intensive care unit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Career OrientationPOWER1.73×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intensive care unit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Intensive care unit have in United States?

Intensive care unit has an estimated audience of 5,280,597 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Intensive care unit fans?

71.3% of Intensive care unit fans are female, 28.7% are male, with an average age of 43.1 years.

03

Which brands do Intensive care unit fans like most?

Intensive care unit fans show strongest brand affinity for Bob Evans (18.37×), Sophia Bush (18.3×), and Reddit (2.86×) over the country average.

04

Where do Intensive care unit fans live in United States?

Intensive care unit fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Intensive care unit fans also like?

Beyond Intensive care unit itself, the audience over-indexes on Sophia Bush (18.3×), Reddit (2.86×), Subway (3.03×), and McDonald's (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Intensive care unit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Intensive care unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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