Rascasse Audience Intelligence

Family medicine Audience in United States

A data profile of the people who buy, follow and care about Family medicine in United States — modelled from more than twelve digital signal sources. Family medicine has an estimated audience of 3,479,565 people in United States.

#4677among Topic in United States#354in Health

The average Family medicine fan in United States is 42.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, North Carolina, California.

Top brand affinities include Intensive care unit, Primary care, Oncology, with strongest over-indexing on Intensive care unit (9.91× the country average).

Demographically, the Family medicine audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family medicine fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Intensive care unit.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family medicine profile in United States.

Audience size
3.5M
in United States
Gender
70.2%♀
29.8% male
Age
42.9
average years
Country rank
#9071
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family medicine fans

70.2% are female, 29.8% are male, average age 42.9.

Fig. 02

Gender split

70.2%
Female
29.8%
Male
Demographic split for Family medicine audience in United States
MetricValue
Female70.2%
Male29.8%
Average age42.9
Estimated audience size3,479,565
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Family medicine audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4924%
50+29%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Family medicine audience comes from United States.

Worldwide audience distribution share by country for Family medicine
CountryShare
United States25.1%
Japan11.1%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family medicine audience in United States is strongest.

Fig. 05

Top regions by affinity

Family medicine fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K2.39×
02Idaho~40K2.36×
03West Virginia~40K2.28×
04New Mexico~40K2.24×
05Iowa~60K2.02×
06Nebraska~30K1.54×
07Colorado~70K1.35×
08South Carolina~70K1.28×
09Virginia~100K1.22×
10Washington~80K1.21×
11Texas~400K1.20×
12Utah~40K1.16×
13Michigan~100K1.14×
14Georgia~100K1.09×
15Indiana~70K1.06×
16Arkansas~30K1.06×
17South Dakota~9K1.06×
18Alabama~50K1.00×
19Oregon~40K1.00×
20Kansas~30K0.99×
21Oklahoma~40K0.97×
22Mississippi~30K0.97×
23Nevada~30K0.96×
24Arizona~70K0.95×
25Alaska~7K0.94×
26Maine~10K0.92×
27Pennsylvania~100K0.91×
28Illinois~100K0.89×
29Vermont~5K0.87×
30Missouri~50K0.85×
31North Dakota~6K0.83×
32Massachusetts~60K0.82×
33Montana~8K0.82×
34Delaware~7K0.78×
35Hawaii~10K0.76×
36Louisiana~30K0.75×
37Rhode Island~8K0.72×
38New Hampshire~9K0.67×
39New York~100K0.66×
40Tennessee~50K0.66×
41Maryland~40K0.64×
42Washington, District of Columbia~7K0.63×
43New Jersey~50K0.62×
44Florida~100K0.61×
45Minnesota~30K0.60×
46Kentucky~30K0.60×
47Connecticut~20K0.60×
48California~200K0.59×
49Ohio~60K0.57×
50Wisconsin~30K0.55×
Fig. 06

Affinity by region

Affinity by region — Family medicine, United States
0.55×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family medicine audience
#·InterestCategoryAffinity×
01Intensive care unitHealth9.91×
02Intensive care medicineHealth9.73×
03GeriatricsHealth9.40×
04ImmunologyBusiness & Career8.19×
05Emergency medicineHealth6.00×
06OncologyHealth5.76×
07Primary careHealth5.25×
08NeurologyBusiness & Career4.91×
09AAA (band)Music & Radio4.70×
10Physical medicine and rehabilitationHealth4.66×
11Preventive healthcareHealth3.79×
12Health care providerHealth2.69×
13ClinicHealth2.53×
14PatientHealth2.34×
15PhysicianBusiness & Career1.83×
16NursingBusiness & Career1.83×
17WalgreensShopping1.70×
18Texas RoadhouseFood & Beverages1.67×
19Dollar GeneralShopping1.66×
20MSNNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family medicine audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.52×
Community OrientationOPEN1.43×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family medicine audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Risk AppetiteTHRILL0.88×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family medicine have in United States?

Family medicine has an estimated audience of 3,479,565 people in United States, concentrated in Texas and North Carolina.

02

What is the gender split and age of Family medicine fans?

70.2% of Family medicine fans are female, 29.8% are male, with an average age of 42.9 years.

03

Which brands do Family medicine fans like most?

Family medicine fans show strongest brand affinity for Intensive care unit (9.91×), Primary care (5.25×), and Oncology (5.76×) over the country average.

04

Where do Family medicine fans live in United States?

Family medicine fans in United States are most concentrated in Texas (reach ~400K), North Carolina (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Family medicine fans also like?

Beyond Family medicine itself, the audience over-indexes on Primary care (5.25×), Oncology (5.76×), AAA (band) (4.7×), and Preventive healthcare (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Family medicine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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