Rascasse Audience Intelligence

Geriatrics Audience in United States

A data profile of the people who buy, follow and care about Geriatrics in United States — modelled from more than twelve digital signal sources. Geriatrics has an estimated audience of 1,768,239 people in United States.

#297among Field of study in United States#6738among Topic in United States#536in Health

The average Geriatrics fan in United States is 48.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elderly care, Sustainable energy, Retirement community, with strongest over-indexing on Elderly care (19.15× the country average).

Demographically, the Geriatrics audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Geriatrics fan in United States is more female, around 48.3 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.

Category: Health · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Geriatrics profile in United States.

Audience size
1.8M
in United States
Gender
73.8%♀
26.2% male
Age
48.3
average years
Country rank
#15674
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Geriatrics fans

73.8% are female, 26.2% are male, average age 48.3.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Geriatrics audience in United States
MetricValue
Female73.8%
Male26.2%
Average age48.3
Estimated audience size1,768,239
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the Geriatrics audience in United States
Age bracketShare%
16-198%
20-298%
30-3913%
40-4923%
50+48%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Geriatrics audience comes from United States.

Worldwide audience distribution share by country for Geriatrics
CountryShare
United States31.3%
Brazil13.8%
Australia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Geriatrics audience in United States is strongest.

Fig. 05

Top regions by affinity

Geriatrics fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.26×
02California~200K1.22×
03New York~100K1.11×
04Washington~40K1.11×
05Massachusetts~40K1.10×
06Texas~200K1.09×
07Connecticut~20K1.09×
08Oregon~20K1.08×
09Illinois~60K1.06×
10Georgia~60K1.06×
11Arizona~40K1.05×
12Alaska~4K1.04×
13Mississippi~20K1.03×
14North Dakota~4K1.03×
15Nebraska~9K1.02×
16Michigan~50K1.01×
17Virginia~40K1.01×
18Idaho~9K1.01×
19Ohio~50K1.00×
20Maryland~30K1.00×
21Minnesota~30K1.00×
22Washington, District of Columbia~5K1.00×
23North Carolina~50K0.99×
24New Jersey~40K0.99×
25Indiana~30K0.99×
26Kansas~10K0.99×
27Pennsylvania~60K0.98×
28Tennessee~30K0.98×
29Oklahoma~20K0.98×
30Nevada~20K0.98×
31Arkansas~10K0.98×
32West Virginia~8K0.98×
33Rhode Island~6K0.98×
34South Dakota~4K0.98×
35Florida~100K0.97×
36Kentucky~20K0.97×
37Missouri~30K0.96×
38Wisconsin~30K0.96×
39Alabama~20K0.96×
40Iowa~10K0.96×
41New Mexico~9K0.96×
42Maine~6K0.96×
43Montana~5K0.96×
44Colorado~30K0.94×
45Louisiana~20K0.93×
46Utah~10K0.92×
47New Hampshire~6K0.92×
48Delaware~4K0.91×
49Vermont~3K0.90×
50South Carolina~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Geriatrics, United States
0.89×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Geriatrics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Geriatrics audience
#·InterestCategoryAffinity×
01Elderly careHealth19.15×
02Family medicineHealth9.40×
03Employment agencyBusiness & Career4.71×
04Retirement communityKids & Family4.63×
05Retirement planningBusiness & Career4.46×
06Sustainable energyHome & Garden4.32×
07Career developmentBusiness & Career3.57×
08Non-alcoholic beverageFood & Beverages3.52×
09Microwave ovenHome & Garden3.48×
10Preventive healthcareHealth3.41×
11HypermarketShopping3.36×
12Renewable energyBusiness & Career3.24×
13Charitable organizationPolitics & Society3.14×
14Health insuranceBusiness & Career3.01×
15PharmacyBusiness & Career2.90×
16Real propertyHome & Garden2.40×
17Discount storesShopping2.24×
18GeneticsKids & Family2.19×
19Nonprofit organizationPolitics & Society2.05×
20Health careBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Geriatrics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Geriatrics audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.61×
Community OrientationOPEN2.84×
PatriotismCONSERVATISM2.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Geriatrics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
Luxury OrientationPREMIUM0.64×
Early Adopter MentalityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Geriatrics have in United States?

Geriatrics has an estimated audience of 1,768,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Geriatrics fans?

73.8% of Geriatrics fans are female, 26.2% are male, with an average age of 48.3 years.

03

Which brands do Geriatrics fans like most?

Geriatrics fans show strongest brand affinity for Elderly care (19.15×), Sustainable energy (4.32×), and Retirement community (4.63×) over the country average.

04

Where do Geriatrics fans live in United States?

Geriatrics fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Geriatrics fans also like?

Beyond Geriatrics itself, the audience over-indexes on Sustainable energy (4.32×), Retirement community (4.63×), Charitable organization (3.14×), and Family medicine (9.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Geriatrics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Geriatrics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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