Career development Audience in United States

Career development logo

Career development has an estimated audience of 21,663,346 people in United States. 57.7% are female, 42.3% are male, average age 38.5. Top regions: New York, California, Texas. Top brand affinities: Training and development, Entry-level job, Employment website, Application for employment, Professional development.

The average Career development fan in United States is 38.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Training and development, Entry-level job, Employment website, with strongest over-indexing on Training and development (19.5× the country average). Demographically, the Career development audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Career development fans

Demographic split for Career development audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.5
Estimated audience size21,663,346

Audience persona

The typical Career development fan in United States is more female, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Training and development.

Top regions in United States

Top regions ranked by reach for Career development in United States
RegionReachAffinity
New York2,740,2562.26×
California2,629,5531.1×
Texas1,906,0081.02×
Florida1,290,2940.88×
Virginia842,0461.6×
New Jersey811,6821.47×
Illinois785,5741.09×
Pennsylvania758,8571.04×
North Carolina728,2501.12×
Georgia722,3451.08×
Ohio663,1270.99×
Massachusetts580,6461.36×
Arizona468,6131.06×
Maryland443,0761.19×
Michigan433,2150.76×
Tennessee396,5500.91×
Washington374,4990.86×
Minnesota343,0941.11×
Mississippi314,3351.76×
Colorado312,8940.92×
South Carolina308,4070.95×
Wisconsin307,7910.94×
Indiana306,8840.78×
Alabama305,2481.01×
Connecticut295,4641.36×
Arkansas286,6971.61×
Missouri266,2480.76×
Louisiana231,0390.83×
Kentucky211,4300.78×
Oregon202,2230.81×
Oklahoma189,3460.79×
Kansas182,1631.07×
Utah152,1200.78×
Washington, District of Columbia145,9612.24×
Iowa136,5280.76×
Nevada121,7950.58×
Nebraska83,7490.77×
Rhode Island74,3271.08×
New Hampshire71,2720.83×
New Mexico66,6490.61×
Hawaii64,0960.69×
West Virginia58,8200.58×
Maine49,5220.64×
Idaho44,7310.41×
Delaware44,3750.74×
Alaska41,4330.89×
Montana39,1290.65×
South Dakota38,6220.77×
North Dakota34,7120.78×
Wyoming33,5871.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Career development audience
BrandAffinityCategory
Training and development19.5×Business & Career
Entry-level job14.46×Business & Career
Employment website12.63×Business & Career
Application for employment16.56×Business & Career
Professional development9.36×Business & Career
Competitive dance17.33×Sports
Job hunting6.61×Business & Career
LinkedIn3.41×Internet & Social Media
Employment agency8.04×Business & Career
Indeed.com3.43×Business & Career
Job interview6.15×Business & Career
Job fair6.63×Business & Career
Business development10.58×Business & Career
Recruitment5.1×Business & Career
Self-confidence5.29×Health
Business1.66×Business & Career
Adult education4.66×Business & Career
Temporary work7.37×Business & Career
Rhianna (singer)5.64×Music & Radio
Beauty1.55×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Career development audience
TraitClusterScore
Career OrientationPOWER6.68
Family OrientationCONSERVATISM2.19
LGBTQ+ IdentityOPEN2.05
Community OrientationOPEN1.67
Convenience OrientationPREMIUM1.6
SustainabilityBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for Career development
CountryShare
United States22.2%
India10.4%
United Kingdom5.7%

See Career development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Career development have in United States?

Career development has an estimated audience of 21,663,346 people in United States, concentrated in New York and California.

What is the gender split and age of Career development fans?

57.7% of Career development fans are female, 42.3% are male, with an average age of 38.5 years.

Which brands do Career development fans like most?

Career development fans show strongest brand affinity for Training and development (19.5×), Entry-level job (14.46×), and Employment website (12.63×) over the country average.

Where do Career development fans live in United States?

Career development fans in United States are most concentrated in New York (reach 2,740,256), California (reach 2,629,553), and Texas (reach 1,906,008). These three regions account for the largest share of the active audience.

What other brands do Career development fans also like?

Beyond Career development itself, the audience over-indexes on Entry-level job (14.46×), Employment website (12.63×), Application for employment (16.56×), and Professional development (9.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.