Rascasse Audience Intelligence

Career development Audience in United States

A data profile of the people who buy, follow and care about Career development in United States — modelled from more than twelve digital signal sources. Career development has an estimated audience of 21,663,346 people in United States.

#1012among Topic in United States#165in Business & Career

The average Career development fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Training and development, Entry-level job, Employment website, with strongest over-indexing on Training and development (19.5× the country average).

Demographically, the Career development audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Career development fan in United States is more female, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Training and development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Career development profile in United States.

Audience size
21.7M
in United States
Gender
57.7%♀
42.3% male
Age
38.5
average years
Country rank
#1476
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Career development fans

57.7% are female, 42.3% are male, average age 38.5.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Career development audience in United States
MetricValue
Female57.7%
Male42.3%
Average age38.5
Estimated audience size21,663,346
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Career development audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4918%
50+21%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Career development audience comes from United States.

Worldwide audience distribution share by country for Career development
CountryShare
United States22.2%
India10.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Career development audience in United States is strongest.

Fig. 05

Top regions by affinity

Career development fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~400K2.25×
02Washington, District of Columbia~100K2.00×
03New York~2.5M1.88×
04Mississippi~200K1.30×
05Virginia~700K1.29×
06New Jersey~700K1.22×
07Colorado~400K1.21×
08North Carolina~800K1.20×
09Massachusetts~500K1.18×
10Connecticut~300K1.16×
11Maryland~400K1.10×
12Minnesota~300K1.09×
13Georgia~700K1.05×
14California~2.5M1.02×
15Alaska~50K1.02×
16Kansas~200K1.01×
17Arizona~400K1.00×
18Rhode Island~70K1.00×
19South Dakota~50K1.00×
20North Dakota~40K1.00×
21Vermont~40K1.00×
22Alabama~300K0.99×
23Illinois~700K0.98×
24Pennsylvania~700K0.97×
25Iowa~200K0.96×
26Delaware~60K0.95×
27South Carolina~300K0.94×
28Oklahoma~200K0.94×
29New Hampshire~80K0.94×
30Montana~60K0.94×
31Texas~1.5M0.92×
32Ohio~600K0.92×
33Idaho~100K0.92×
34Tennessee~400K0.91×
35Wisconsin~300K0.91×
36Nebraska~100K0.91×
37West Virginia~90K0.91×
38Hawaii~80K0.91×
39Maine~70K0.91×
40Louisiana~200K0.89×
41Kentucky~200K0.89×
42New Mexico~100K0.88×
43Indiana~300K0.87×
44Oregon~200K0.87×
45Florida~1.5M0.86×
46Utah~200K0.86×
47Washington~400K0.85×
48Missouri~300K0.84×
49Nevada~200K0.81×
50Michigan~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Career development, United States
0.80×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Career development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Career development audience
#·InterestCategoryAffinity×
01Training and developmentBusiness & Career19.50×
02Competitive danceSports17.33×
03Application for employmentBusiness & Career16.56×
04Entry-level jobBusiness & Career14.46×
05Employment websiteBusiness & Career12.63×
06Business developmentBusiness & Career10.58×
07Professional developmentBusiness & Career9.36×
08Employment agencyBusiness & Career8.04×
09Temporary workBusiness & Career7.37×
10Part-timeBusiness & Career6.72×
11Job fairBusiness & Career6.63×
12Job huntingBusiness & Career6.61×
13Job interviewBusiness & Career6.15×
14Self-confidenceHealth5.29×
15RecruitmentBusiness & Career5.10×
16Adult educationBusiness & Career4.66×
17Indeed.comBusiness & Career3.43×
18BusinessBusiness & Career1.66×
19BeautyBeauty & Wellness1.55×
20FIFA World Cup 2026Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Career development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Career development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.38×
Risk AppetiteTHRILL1.71×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Career development audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.12×
CreativityOPEN1.19×
Pet OwnershipJOY1.25×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Career development have in United States?

Career development has an estimated audience of 21,663,346 people in United States, concentrated in California and New York.

02

What is the gender split and age of Career development fans?

57.7% of Career development fans are female, 42.3% are male, with an average age of 38.5 years.

03

Which brands do Career development fans like most?

Career development fans show strongest brand affinity for Training and development (19.5×), Entry-level job (14.46×), and Employment website (12.63×) over the country average.

04

Where do Career development fans live in United States?

Career development fans in United States are most concentrated in California (reach ~2.5M), New York (reach ~2.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Career development fans also like?

Beyond Career development itself, the audience over-indexes on Entry-level job (14.46×), Employment website (12.63×), Application for employment (16.56×), and Professional development (9.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Career development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Career development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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