Rascasse Audience Intelligence

Part-time Audience in United States

A data profile of the people who buy, follow and care about Part-time in United States — modelled from more than twelve digital signal sources. Part-time has an estimated audience of 7,703,542 people in United States.

#2813among Topic in United States#436in Business & Career

The average Part-time fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Adecco, Temporary work, Employment website, with strongest over-indexing on Adecco (44.44× the country average).

Demographically, the Part-time audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Part-time fan in United States is balanced, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Adecco.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Part-time profile in United States.

Audience size
7.7M
in United States
Gender
50.1%♀
49.9% male
Age
42.2
average years
Country rank
#4608
Topic in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Part-time fans

50.1% are female, 49.9% are male, average age 42.2.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Part-time audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.2
Estimated audience size7,703,542
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Part-time audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3917%
40-4920%
50+30%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Part-time audience comes from United States.

Worldwide audience distribution share by country for Part-time
CountryShare
United States20.7%
Germany11.2%
Japan6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Part-time audience in United States is strongest.

Fig. 05

Top regions by affinity

Part-time fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K1.32×
02California~1M1.31×
03Maryland~200K1.26×
04Texas~800K1.23×
05Georgia~300K1.23×
06New Jersey~200K1.22×
07Nevada~90K1.22×
08Florida~600K1.21×
09Arizona~200K1.18×
10Hawaii~40K1.16×
11Indiana~200K1.15×
12Illinois~300K1.14×
13Rhode Island~30K1.14×
14Tennessee~200K1.09×
15Louisiana~100K1.09×
16Oklahoma~90K1.09×
17Connecticut~80K1.09×
18Virginia~200K1.08×
19South Carolina~100K1.08×
20Nebraska~40K1.07×
21Delaware~20K1.06×
22Mississippi~70K1.05×
23Arkansas~70K1.05×
24Massachusetts~200K1.04×
25Alabama~100K1.03×
26Kentucky~100K1.02×
27Minnesota~100K1.01×
28Utah~70K1.01×
29Kansas~60K1.01×
30Missouri~100K0.99×
31Wisconsin~100K0.99×
32New York~400K0.98×
33New Mexico~40K0.97×
34Pennsylvania~200K0.96×
35Washington~100K0.96×
36Colorado~100K0.96×
37Washington, District of Columbia~20K0.93×
38Alaska~20K0.93×
39Ohio~200K0.92×
40Oregon~80K0.92×
41South Dakota~20K0.92×
42Iowa~60K0.91×
43North Dakota~10K0.88×
44Vermont~10K0.87×
45Idaho~30K0.83×
46New Hampshire~30K0.83×
47Montana~20K0.83×
48Michigan~200K0.81×
49West Virginia~30K0.81×
50Maine~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Part-time, United States
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Part-time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Part-time audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career44.44×
02Services marketingBusiness & Career13.07×
03Temporary workBusiness & Career12.67×
04Application for employmentBusiness & Career11.70×
05GlassdoorBusiness & Career9.88×
06Employment websiteBusiness & Career9.35×
07Entry-level jobBusiness & Career9.02×
08Employment agencyBusiness & Career8.18×
09Job huntingBusiness & Career7.03×
10Job fairBusiness & Career6.13×
11LongHorn SteakhouseFood & Beverages5.46×
12Popeyes Louisiana KitchenFood & Beverages4.55×
13Olive GardenFood & Beverages3.96×
14Texas RoadhouseFood & Beverages3.88×
15Indeed.comBusiness & Career3.70×
16Buffalo Wild WingsFood & Beverages3.66×
17Chipotle Mexican GrillFood & Beverages3.42×
18Burger KingFood & Beverages3.09×
19Chick-fil-AFood & Beverages2.82×
20Whole Foods MarketShopping2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Part-time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Part-time audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.70×
Sports ActivityPOWER1.59×
Family OrientationCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Part-time audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.67×
MindfulnessBALANCE0.75×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Part-time have in United States?

Part-time has an estimated audience of 7,703,542 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Part-time fans?

50.1% of Part-time fans are female, 49.9% are male, with an average age of 42.2 years.

03

Which brands do Part-time fans like most?

Part-time fans show strongest brand affinity for Adecco (44.44×), Temporary work (12.67×), and Employment website (9.35×) over the country average.

04

Where do Part-time fans live in United States?

Part-time fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Part-time fans also like?

Beyond Part-time itself, the audience over-indexes on Temporary work (12.67×), Employment website (9.35×), Services marketing (13.07×), and Job hunting (7.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Part-time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Part-time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →