Rascasse Audience Intelligence

Job hunting Audience in United States

A data profile of the people who buy, follow and care about Job hunting in United States — modelled from more than twelve digital signal sources. Job hunting has an estimated audience of 21,098,396 people in United States.

#1060among Topic in United States#177in Business & Career

The average Job hunting fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Employment website, Career development, Job fair, with strongest over-indexing on Employment website (14.49× the country average).

Demographically, the Job hunting audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Job hunting fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Job hunting profile in United States.

Audience size
21.1M
in United States
Gender
50.4%♀
49.6% male
Age
44.3
average years
Country rank
#1540
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job hunting fans

50.4% are female, 49.6% are male, average age 44.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Job hunting audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.3
Estimated audience size21,098,396
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Job hunting audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Job hunting audience comes from United States.

Worldwide audience distribution share by country for Job hunting
CountryShare
United States19.5%
Germany7.9%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Job hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Job hunting fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.29×
02New York~1.5M1.19×
03Alaska~50K1.14×
04Maryland~400K1.12×
05Vermont~40K1.12×
06Washington~500K1.11×
07North Dakota~50K1.09×
08New Jersey~600K1.08×
09South Dakota~50K1.08×
10Massachusetts~400K1.05×
11Hawaii~90K1.04×
12Montana~60K1.04×
13Georgia~700K1.03×
14Washington, District of Columbia~70K1.03×
15Colorado~300K1.01×
16Oregon~200K1.00×
17Texas~2M0.99×
18Delaware~60K0.99×
19West Virginia~100K0.98×
20Maine~70K0.98×
21Rhode Island~70K0.98×
22Louisiana~300K0.97×
23Kentucky~300K0.97×
24Arkansas~200K0.97×
25New Hampshire~80K0.97×
26Florida~1.5M0.96×
27Connecticut~200K0.96×
28Mississippi~200K0.96×
29Virginia~500K0.95×
30Arizona~400K0.95×
31Nevada~200K0.95×
32Iowa~200K0.95×
33Kansas~200K0.95×
34Idaho~100K0.95×
35Utah~200K0.94×
36New Mexico~100K0.94×
37Nebraska~100K0.94×
38Indiana~400K0.93×
39Oklahoma~200K0.93×
40Illinois~600K0.92×
41South Carolina~300K0.92×
42Alabama~300K0.92×
43Missouri~300K0.91×
44Minnesota~300K0.91×
45Tennessee~400K0.89×
46Wisconsin~300K0.88×
47Pennsylvania~600K0.87×
48Michigan~500K0.87×
49North Carolina~500K0.86×
50Ohio~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Job hunting, United States
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job hunting audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career14.49×
02Employment agencyBusiness & Career8.37×
03Job fairBusiness & Career8.33×
04Part-timeBusiness & Career7.03×
05Career developmentBusiness & Career6.61×
06Job interviewBusiness & Career4.89×
07LinkedInInternet & Social Media4.08×
08Self-employmentBusiness & Career3.26×
09FreelancerBusiness & Career2.93×
10Motivational speakingBusiness & Career2.30×
11Indeed.comBusiness & Career2.15×
12InnovationBusiness & Career2.05×
13Self-loveHealth1.78×
14United Parcel ServiceBusiness & Career1.75×
15UniversityBusiness & Career1.69×
16Pizza HutFood & Beverages1.59×
17SubwayFood & Beverages1.57×
18IKEAHome & Garden1.57×
19Mortgage loansBusiness & Career1.54×
20RedditInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Job hunting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.65×
Community OrientationOPEN1.51×
Family OrientationCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Job hunting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
CreativityOPEN0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Job hunting have in United States?

Job hunting has an estimated audience of 21,098,396 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Job hunting fans?

50.4% of Job hunting fans are female, 49.6% are male, with an average age of 44.3 years.

03

Which brands do Job hunting fans like most?

Job hunting fans show strongest brand affinity for Employment website (14.49×), Career development (6.61×), and Job fair (8.33×) over the country average.

04

Where do Job hunting fans live in United States?

Job hunting fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Job hunting fans also like?

Beyond Job hunting itself, the audience over-indexes on Career development (6.61×), Job fair (8.33×), Employment agency (8.37×), and Part-time (7.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Job hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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