Job hunting Audience in United States

Job hunting logo

Job hunting has an estimated audience of 21,098,396 people in United States. 50.4% are female, 49.6% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Israel, Kendra Scott, Jeep Wagoneer, Staycation, Cam Ward.

The average Job hunting fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Kendra Scott, Jeep Wagoneer, with strongest over-indexing on Israel (2.46× the country average). Demographically, the Job hunting audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Job hunting fans

Demographic split for Job hunting audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.3
Estimated audience size21,098,396

Audience persona

The typical Job hunting fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Job hunting in United States
RegionReachAffinity
California3,182,4931.37×
Texas1,880,8821.04×
New York1,600,9281.36×
Florida1,460,8971.02×
Georgia760,4251.17×
Illinois718,1511.02×
New Jersey639,0921.19×
Pennsylvania620,6900.87×
North Carolina565,3980.89×
Ohio534,4720.82×
Virginia522,0601.02×
Washington493,5511.17×
Massachusetts493,0641.19×
Michigan456,0530.83×
Maryland445,8511.23×
Arizona427,7520.99×
Colorado382,3501.15×
Indiana365,8640.95×
Tennessee346,2480.82×
Missouri304,4220.9×
South Carolina275,0160.87×
Kentucky265,7241×
Louisiana264,3040.97×
Oregon255,4961.06×
Minnesota253,3090.84×
Wisconsin245,7130.77×
Alabama240,4350.82×
Connecticut197,7010.93×
Nevada187,4070.92×
Oklahoma181,9580.78×
Utah175,1520.93×
Arkansas168,0540.97×
Mississippi155,3880.89×
Iowa146,7200.84×
Kansas133,9420.81×
Hawaii93,4811.03×
West Virginia83,6610.85×
Idaho82,4070.78×
New Mexico80,5780.76×
Nebraska72,0010.68×
New Hampshire68,9330.83×
Alaska66,7901.48×
Washington, District of Columbia63,1251×
Montana63,0751.08×
Wyoming58,6531.88×
Maine57,6530.76×
South Dakota57,4681.18×
North Dakota55,9551.29×
Rhode Island53,2510.79×
Vermont52,3751.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Job hunting audience
BrandAffinityCategory
Israel2.46×Travel & Leisure
Kendra Scott1.87×Fashion & Accessoires
Jeep Wagoneer3.35×Cars & Mobility
Staycation1.79×Home & Garden
Cam Ward2.04×Sports
Mangaka1.92×Literature
Kento Yamazaki4.42×Movies & TV
Home staging2.09×Home & Garden
Nantes3.78×Travel & Leisure
Electrolyte1.67×Health
Business English1.91×Business & Career
19 Kids and Counting1.76×Movies & TV
Keeper (password manager)2.01×Technology & Electronics
San Pellegrino2.23×Food & Beverages
Jeep Grand Cherokee (WJ)1.81×Cars & Mobility
Kodiak, Alaska2.41×Travel & Leisure
Overboard (film)2.21×Movies & TV
Viator1.58×Travel & Leisure
Hayward, California2.93×Travel & Leisure
Centurion (film)3.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Job hunting audience
TraitClusterScore
Career OrientationPOWER3.17
Family OrientationCONSERVATISM1.6
Social Media UsageJOY1.47
Urban LifestyleOPEN1.43
Community OrientationOPEN1.37
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Job hunting
CountryShare
United States19.5%
Germany7.9%
Japan7.0%

See Job hunting audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Job hunting have in United States?

Job hunting has an estimated audience of 21,098,396 people in United States, concentrated in California and Texas.

What is the gender split and age of Job hunting fans?

50.4% of Job hunting fans are female, 49.6% are male, with an average age of 44.3 years.

Which brands do Job hunting fans like most?

Job hunting fans show strongest brand affinity for Israel (2.46×), Kendra Scott (1.87×), and Jeep Wagoneer (3.35×) over the country average.

Where do Job hunting fans live in United States?

Job hunting fans in United States are most concentrated in California (reach 3,182,493), Texas (reach 1,880,882), and New York (reach 1,600,928). These three regions account for the largest share of the active audience.

What other brands do Job hunting fans also like?

Beyond Job hunting itself, the audience over-indexes on Kendra Scott (1.87×), Jeep Wagoneer (3.35×), Staycation (1.79×), and Cam Ward (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.