Job hunting Audience in United States

Job hunting has an estimated audience of 21,098,396 people in United States. 50.4% are female, 49.6% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Employment website.

The average Job hunting fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Job hunting audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Job hunting fans

Demographic split for Job hunting audience in United States
MetricValue
Female50.4%
Male49.6%
Average age44.3
Estimated audience size21,098,396

Audience persona

The typical Job hunting fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Job hunting in United States
RegionReachAffinity
California3,182,4931.37×
Texas1,880,8821.04×
New York1,600,9281.36×
Florida1,460,8971.02×
Georgia760,4251.17×
Illinois718,1511.02×
New Jersey639,0921.19×
Pennsylvania620,6900.87×
North Carolina565,3980.89×
Ohio534,4720.82×
Virginia522,0601.02×
Washington493,5511.17×
Massachusetts493,0641.19×
Michigan456,0530.83×
Maryland445,8511.23×
Arizona427,7520.99×
Colorado382,3501.15×
Indiana365,8640.95×
Tennessee346,2480.82×
Missouri304,4220.9×
South Carolina275,0160.87×
Kentucky265,7241×
Louisiana264,3040.97×
Oregon255,4961.06×
Minnesota253,3090.84×
Wisconsin245,7130.77×
Alabama240,4350.82×
Connecticut197,7010.93×
Nevada187,4070.92×
Oklahoma181,9580.78×
Utah175,1520.93×
Arkansas168,0540.97×
Mississippi155,3880.89×
Iowa146,7200.84×
Kansas133,9420.81×
Hawaii93,4811.03×
West Virginia83,6610.85×
Idaho82,4070.78×
New Mexico80,5780.76×
Nebraska72,0010.68×
New Hampshire68,9330.83×
Alaska66,7901.48×
Washington, District of Columbia63,1251×
Montana63,0751.08×
Wyoming58,6531.88×
Maine57,6530.76×
South Dakota57,4681.18×
North Dakota55,9551.29×
Rhode Island53,2510.79×
Vermont52,3751.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Job hunting audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Employment website10.77×Business & Career
Income tax13.19×Business & Career
LinkedIn3.76×Internet & Social Media
Job fair8.08×Business & Career
MSN3.09×News
Career development4.89×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.48×Business & Career
Part-time7.45×Business & Career
Employment agency5.8×Business & Career
Livemusic3.03×Music & Radio
Great Clips3.4×Beauty & Wellness
Wedding dress3.64×Fashion & Accessoires
Dentistry2.59×Business & Career
Hobby Lobby1.84×Home & Garden
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Job hunting audience
TraitClusterScore
Career OrientationPOWER3.17
Family OrientationCONSERVATISM1.6
Social Media UsageJOY1.47
Urban LifestyleOPEN1.43
Community OrientationOPEN1.37
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Job hunting
CountryShare
United States19.5%
Germany7.9%
Japan7.0%

See Job hunting audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Job hunting have in United States?

Job hunting has an estimated audience of 21,098,396 people in United States, concentrated in California and Texas.

What is the gender split and age of Job hunting fans?

50.4% of Job hunting fans are female, 49.6% are male, with an average age of 44.3 years.

Which brands do Job hunting fans like most?

Job hunting fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Job hunting fans live in United States?

Job hunting fans in United States are most concentrated in California (reach 3,182,493), Texas (reach 1,880,882), and New York (reach 1,600,928). These three regions account for the largest share of the active audience.

What other brands do Job hunting fans also like?

Beyond Job hunting itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Employment website (10.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.