A data profile of the people who buy, follow and care about Job hunting in United Kingdom — modelled from more than twelve digital signal sources. Job hunting has an estimated audience of 6,469,717 people in United Kingdom.
The average Job hunting fan in United Kingdom is 45.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Employment website, Job fair, Wikipedia, with strongest over-indexing on Employment website (5.64× the country average).
Demographically, the Job hunting audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Job hunting fan in United Kingdom is more female, around 45.8 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Job hunting profile in United Kingdom.
55.6% are female, 44.4% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 45.8 |
| Estimated audience size | 6,469,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Job hunting audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Germany | 7.9% |
| Japan | 7.0% |
Where the Job hunting audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.38× | |
| 02 | England | ~5M | 1.28× | |
| 03 | Yorkshire and the Humber | ~600K | 1.07× | |
| 04 | Wales | ~400K | 1.04× | |
| 05 | South West | ~500K | 1.02× | |
| 06 | South East | ~900K | 0.99× | |
| 07 | East of England | ~600K | 0.98× | |
| 08 | East Midlands | ~400K | 0.97× | |
| 09 | Scotland | ~600K | 0.96× | |
| 10 | North East | ~200K | 0.96× | |
| 11 | Northern Ireland | ~200K | 0.96× | |
| 12 | North West | ~600K | 0.88× |
The strongest cross-interests of the Job hunting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Job fair | Business & Career | 7.23× | ||
| 02 | Employment website | Business & Career | 5.64× | ||
| 03 | Job interview | Business & Career | 4.26× | ||
| 04 | Part-time | Business & Career | 3.70× | ||
| 05 | Employment agency | Business & Career | 3.54× | ||
| 06 | Risk management | Business & Career | 2.82× | ||
| 07 | Self-employment | Business & Career | 2.78× | ||
| 08 | Internet & Social Media | 2.73× | |||
| 09 | Wikipedia | Internet & Social Media | 2.48× | ||
| 10 | Volunteering | Politics & Society | 2.28× | ||
| 11 | Esso | Cars & Mobility | 2.27× | ||
| 12 | Internet & Social Media | 2.01× | |||
| 13 | Betfair | Games | 1.98× | ||
| 14 | Refrigerator | Home & Garden | 1.92× | ||
| 15 | Innovation | Business & Career | 1.92× | ||
| 16 | Lidl | Shopping | 1.77× | ||
| 17 | Royal Mail | Business & Career | 1.67× | ||
| 18 | William Hill (bookmaker) | Games | 1.66× | ||
| 19 | Aldi | Shopping | 1.60× | ||
| 20 | Indeed.com | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.73× | |
| Family Orientation | CONSERVATISM | 1.60× | |
| Need for Security | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Job hunting has an estimated audience of 6,469,717 people in United Kingdom, concentrated in England and South East.
55.6% of Job hunting fans are female, 44.4% are male, with an average age of 45.8 years.
Job hunting fans show strongest brand affinity for Employment website (5.64×), Job fair (7.23×), and Wikipedia (2.48×) over the country average.
Job hunting fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Job hunting itself, the audience over-indexes on Job fair (7.23×), Wikipedia (2.48×), Volunteering (2.28×), and WhatsApp (2.01×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Job hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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