Rascasse Audience Intelligence

Employment website Audience in United Kingdom

A data profile of the people who buy, follow and care about Employment website in United Kingdom — modelled from more than twelve digital signal sources. Employment website has an estimated audience of 3,961,788 people in United Kingdom.

The average Employment website fan in United Kingdom is 47.0 years old, balanced, and lives primarily in England.

The audience is concentrated in England, South East, North West.

Top brand affinities include Part-time, Application for employment, Job hunting, with strongest over-indexing on Part-time (12.5× the country average).

Demographically, the Employment website audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Employment website fan in United Kingdom is balanced, around 47.0 years old, with strong Career Orientation tendencies and a notable affinity for Part-time.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Employment website profile in United Kingdom.

Audience size
4M
in United Kingdom
Gender
53.9%
46.1% male
Age
47.0
average years
Country rank
#1800
Touchpoint in United Kingdom
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Employment website fans

53.9% are female, 46.1% are male, average age 47.0.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Employment website audience in United Kingdom
MetricValue
Female53.9%
Male46.1%
Average age47.0
Estimated audience size3,961,788
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Employment website audience in United Kingdom
Age bracketShare%
16-194%
20-2914%
30-3918%
40-4925%
50+39%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Employment website audience comes from United Kingdom.

Worldwide audience distribution share by country for Employment website
CountryShare
United States18.0%
Germany11.9%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Employment website audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Employment website fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North East~200K1.06×
02East Midlands~300K1.05×
03Northern Ireland~100K1.03×
04Wales~200K1.02×
05East of England~400K0.99×
06South West~300K0.99×
07Yorkshire and the Humber~300K0.99×
08South East~500K0.96×
09North West~400K0.96×
10Scotland~300K0.96×
11West Midlands~200K0.95×
12England~3M0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Employment website audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Employment website audience
#·InterestCategoryAffinity×
01AdzunaBusiness & Career29.06×
02Application for employmentBusiness & Career15.60×
03Part-timeBusiness & Career12.50×
04Business opportunityBusiness & Career9.30×
05GlassdoorBusiness & Career9.12×
06CV-LibraryBusiness & Career7.94×
07Temporary workBusiness & Career7.16×
08Job huntingBusiness & Career5.64×
09Employment agencyBusiness & Career5.50×
10Online grocerShopping5.30×
11Shelter DogsPets & Animals4.09×
12Indeed.comBusiness & Career3.87×
13WetherspoonFood & Beverages3.49×
14Freight transportCars & Mobility3.31×
15JobBusiness & Career3.14×
16RecruitmentBusiness & Career2.98×
17Royal MailBusiness & Career2.72×
18Local newsNews2.60×
19Personal financeBusiness & Career1.68×
20BusinessBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Employment website audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Employment website audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.64×
Community OrientationOPEN1.94×
Price SensitivityPREMIUM1.59×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Employment website audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Early Adopter MentalityPOWER0.80×
Luxury OrientationPREMIUM0.84×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Employment website have in United Kingdom?

Employment website has an estimated audience of 3,961,788 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Employment website fans?

53.9% of Employment website fans are female, 46.1% are male, with an average age of 47.0 years.

03

Which brands do Employment website fans like most?

Employment website fans show strongest brand affinity for Part-time (12.5×), Application for employment (15.6×), and Job hunting (5.64×) over the country average.

04

Where do Employment website fans live in United Kingdom?

Employment website fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Employment website fans also like?

Beyond Employment website itself, the audience over-indexes on Application for employment (15.6×), Job hunting (5.64×), Indeed.com (3.87×), and Adzuna (29.06×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Employment website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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