A data profile of the people who buy, follow and care about Job in United Kingdom — modelled from more than twelve digital signal sources. Job has an estimated audience of 7,951,768 people in United Kingdom.
The average Job fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, WhatsApp, with strongest over-indexing on Wikipedia (2.81× the country average).
Demographically, the Job audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Job fan in United Kingdom is more female, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Job profile in United Kingdom.
56.5% are female, 43.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 43.2 |
| Estimated audience size | 7,951,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Job audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
Where the Job audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6M | 2.41× | |
| 02 | West Midlands | ~500K | 1.60× | |
| 03 | Yorkshire and the Humber | ~900K | 1.36× | |
| 04 | North East | ~300K | 1.13× | |
| 05 | South East | ~1M | 0.98× | |
| 06 | East of England | ~600K | 0.89× | |
| 07 | East Midlands | ~500K | 0.84× | |
| 08 | South West | ~500K | 0.78× | |
| 09 | Wales | ~300K | 0.63× | |
| 10 | Northern Ireland | ~100K | 0.50× | |
| 11 | Scotland | ~300K | 0.48× | |
| 12 | North West | ~400K | 0.42× |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Part-time | Business & Career | 4.08× | ||
| 02 | Internet & Social Media | 3.25× | |||
| 03 | Employment website | Business & Career | 3.14× | ||
| 04 | Esso | Cars & Mobility | 3.06× | ||
| 05 | Risk management | Business & Career | 3.05× | ||
| 06 | Wikipedia | Internet & Social Media | 2.81× | ||
| 07 | Adoption | Kids & Family | 2.79× | ||
| 08 | Volunteering | Politics & Society | 2.53× | ||
| 09 | Betfair | Games | 2.51× | ||
| 10 | Refrigerator | Home & Garden | 2.45× | ||
| 11 | Internet & Social Media | 2.32× | |||
| 12 | Mobile home | Cars & Mobility | 2.32× | ||
| 13 | Satire | Literature | 2.21× | ||
| 14 | William Hill (bookmaker) | Games | 2.19× | ||
| 15 | Hobby | Home & Garden | 2.06× | ||
| 16 | Aldi | Shopping | 1.96× | ||
| 17 | Distilled beverage | Food & Beverages | 1.91× | ||
| 18 | Kitchen | Home & Garden | 1.65× | ||
| 19 | Weddings | Kids & Family | 1.56× | ||
| 20 | Politics | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.67× | |
| Need for Security | CONSERVATISM | 1.36× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Job has an estimated audience of 7,951,768 people in United Kingdom, concentrated in England and South East.
56.5% of Job fans are female, 43.5% are male, with an average age of 43.2 years.
Job fans show strongest brand affinity for Wikipedia (2.81×), Esso (3.06×), and WhatsApp (2.32×) over the country average.
Job fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Job itself, the audience over-indexes on Esso (3.06×), WhatsApp (2.32×), Hobby (2.06×), and Volunteering (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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