Job Audience in United States

Job has an estimated audience of 33,465,329 people in United States. 52.1% are female, 47.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Day trading, Planet Fitness, Blended whiskey, Property insurance.

The average Job fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Day trading, Planet Fitness, with strongest over-indexing on Horoscope (11.28× the country average). Demographically, the Job audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Job fans

Demographic split for Job audience in United States
MetricValue
Female52.1%
Male47.9%
Average age41.0
Estimated audience size33,465,329

Audience persona

The typical Job fan in United States is balanced, around 41.0 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Job in United States
RegionReachAffinity
California4,844,7731.32×
Texas3,390,5031.18×
Florida2,435,2791.07×
New York1,788,5070.96×
Georgia1,174,1231.14×
Illinois1,148,6171.03×
North Carolina1,073,3931.07×
Pennsylvania1,007,0560.89×
Ohio970,8030.94×
Arizona868,7321.27×
Virginia853,0321.05×
New Jersey841,1280.99×
Michigan825,4610.94×
Washington819,2081.22×
Tennessee703,1071.05×
Oregon690,7211.8×
Maryland666,8891.16×
Colorado614,2761.16×
Indiana596,5930.98×
Massachusetts592,1470.9×
Missouri549,4401.02×
Minnesota490,5291.02×
South Carolina466,9640.93×
Alabama459,9560.98×
Wisconsin456,2170.91×
Louisiana429,0250.99×
Kentucky420,2941×
Oklahoma394,4571.06×
Nevada390,0341.21×
Utah389,5451.3×
Connecticut308,8190.92×
Mississippi303,2561.1×
Arkansas300,5471.09×
Kansas264,5661×
Iowa264,4820.96×
New Mexico180,0001.07×
Idaho170,3891.02×
Nebraska151,2060.9×
West Virginia126,2850.81×
Hawaii125,6620.87×
Washington, District of Columbia102,0831.01×
New Hampshire90,9750.69×
Maine84,3400.7×
Rhode Island82,1950.77×
Montana77,1620.83×
Delaware75,1030.81×
South Dakota60,3640.78×
Alaska60,0660.84×
North Dakota55,5550.81×
Vermont41,3820.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Job audience
BrandAffinityCategory
Horoscope11.28×Health
Day trading11.92×Business & Career
Planet Fitness3.05×Sports
Blended whiskey9.34×Food & Beverages
Property insurance13.35×Home & Garden
LinkedIn2.7×Internet & Social Media
Indianapolis Motor Speedway10.1×Sports
Critical illness insurance13.76×Business & Career
Staples (Canada)3.72×Business & Career
Roulette10.6×Games
Whole grain9.44×Food & Beverages
Diaper bag4×Kids & Family
Term life insurance10.48×Business & Career
Pet insurance9.87×Pets & Animals
MSN2.36×News
Home inspection10.78×Home & Garden
Hobby Lobby2×Home & Garden
General insurance10.59×Business & Career
Cross-country skiing7.94×Sports
Great Clips3.05×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Job audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Career OrientationPOWER1.52
Luxury OrientationPREMIUM1.39
Social Media UsageJOY1.32
Need for SecurityCONSERVATISM1.16
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Job
CountryShare
United States20.8%
India8.2%
Germany6.8%

See Job audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Job have in United States?

Job has an estimated audience of 33,465,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Job fans?

52.1% of Job fans are female, 47.9% are male, with an average age of 41.0 years.

Which brands do Job fans like most?

Job fans show strongest brand affinity for Horoscope (11.28×), Day trading (11.92×), and Planet Fitness (3.05×) over the country average.

Where do Job fans live in United States?

Job fans in United States are most concentrated in California (reach 4,844,773), Texas (reach 3,390,503), and Florida (reach 2,435,279). These three regions account for the largest share of the active audience.

What other brands do Job fans also like?

Beyond Job itself, the audience over-indexes on Day trading (11.92×), Planet Fitness (3.05×), Blended whiskey (9.34×), and Property insurance (13.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.