Rascasse Audience Intelligence

Job Audience in United States

A data profile of the people who buy, follow and care about Job in United States — modelled from more than twelve digital signal sources. Job has an estimated audience of 33,465,329 people in United States.

#541among Topic in United States#104in Business & Career

The average Job fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Employment website, Reddit, Subway, with strongest over-indexing on Employment website (4.64× the country average).

Demographically, the Job audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Job fan in United States is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Job profile in United States.

Audience size
33.5M
in United States
Gender
52.1%♀
47.9% male
Age
41.0
average years
Country rank
#771
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job fans

52.1% are female, 47.9% are male, average age 41.0.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Job audience in United States
MetricValue
Female52.1%
Male47.9%
Average age41.0
Estimated audience size33,465,329
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Job audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Job audience comes from United States.

Worldwide audience distribution share by country for Job
CountryShare
United States20.8%
India8.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Job audience in United States is strongest.

Fig. 05

Top regions by affinity

Job fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~600K1.59×
02Utah~400K1.28×
03Arizona~900K1.27×
04California~4.5M1.26×
05Nevada~400K1.20×
06Mississippi~300K1.18×
07Washington~800K1.17×
08New Mexico~200K1.15×
09Arkansas~300K1.14×
10Texas~3.5M1.13×
11Maryland~600K1.12×
12Colorado~600K1.11×
13Georgia~1M1.10×
14Louisiana~500K1.09×
15Oklahoma~400K1.07×
16Florida~2.5M1.04×
17Tennessee~700K1.04×
18Kansas~300K1.04×
19Idaho~200K1.04×
20North Carolina~1M1.03×
21Kentucky~400K1.02×
22Minnesota~500K1.01×
23Alabama~500K1.01×
24Virginia~800K1.00×
25Missouri~500K1.00×
26Washington, District of Columbia~100K0.99×
27Wyoming~50K0.99×
28Illinois~1M0.98×
29Indiana~600K0.98×
30Iowa~300K0.98×
31New Jersey~800K0.94×
32South Carolina~500K0.94×
33Nebraska~200K0.94×
34Ohio~900K0.92×
35Michigan~800K0.92×
36Wisconsin~500K0.92×
37Connecticut~300K0.91×
38New York~1.5M0.90×
39Alaska~60K0.89×
40Pennsylvania~1M0.88×
41West Virginia~100K0.88×
42Hawaii~100K0.88×
43North Dakota~60K0.88×
44Massachusetts~600K0.86×
45Delaware~80K0.86×
46Montana~80K0.85×
47South Dakota~70K0.85×
48Rhode Island~80K0.80×
49New Hampshire~90K0.72×
50Maine~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Job, United States
0.72×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career4.64×
02LinkedInInternet & Social Media3.44×
03Entry-level jobBusiness & Career3.31×
04Job fairBusiness & Career3.21×
05Employment agencyBusiness & Career3.21×
06Job interviewBusiness & Career2.88×
07Career developmentBusiness & Career2.60×
08Real propertyHome & Garden2.21×
09RedditInternet & Social Media1.97×
10DentistryBusiness & Career1.92×
11SubwayFood & Beverages1.89×
12Air conditioningTechnology & Electronics1.78×
13Planet FitnessSports1.69×
14Staples (Canada)Business & Career1.69×
15McDonald'sFood & Beverages1.66×
16Pizza HutFood & Beverages1.66×
17Burger KingFood & Beverages1.64×
18GeneticsKids & Family1.63×
19Financial servicesBusiness & Career1.57×
20Indeed.comBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Job audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.00×
Need for SecurityCONSERVATISM1.42×
Social Media UsageJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Job audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.76×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Job have in United States?

Job has an estimated audience of 33,465,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Job fans?

52.1% of Job fans are female, 47.9% are male, with an average age of 41.0 years.

03

Which brands do Job fans like most?

Job fans show strongest brand affinity for Employment website (4.64×), Reddit (1.97×), and Subway (1.89×) over the country average.

04

Where do Job fans live in United States?

Job fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Job fans also like?

Beyond Job itself, the audience over-indexes on Reddit (1.97×), Subway (1.89×), McDonald's (1.66×), and Planet Fitness (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Job audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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