A data profile of the people who buy, follow and care about Job in Canada — modelled from more than twelve digital signal sources. Job has an estimated audience of 3,727,433 people in Canada.
The average Job fan in Canada is 40.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Employment website, LinkedIn, Career development, with strongest over-indexing on Employment website (4.58× the country average).
Demographically, the Job audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Job fan in Canada is balanced, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Job profile in Canada.
49.8% are female, 50.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 40.3 |
| Estimated audience size | 3,727,433 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Job audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 8.2% |
| Germany | 6.8% |
Where the Job audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.48× | |
| 02 | British Columbia | ~700K | 1.28× | |
| 03 | Alberta | ~600K | 1.21× | |
| 04 | Manitoba | ~100K | 1.03× | |
| 05 | New Brunswick | ~90K | 0.99× | |
| 06 | Saskatchewan | ~100K | 0.95× | |
| 07 | Nova Scotia | ~100K | 0.94× | |
| 08 | Quebec | ~700K | 0.74× | |
| 09 | Newfoundland and Labrador | ~40K | 0.74× | |
| 10 | Prince Edward Island | ~10K | 0.66× |
The strongest cross-interests of the Job audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment website | Business & Career | 4.58× | ||
| 02 | Internet & Social Media | 3.39× | |||
| 03 | Employment agency | Business & Career | 2.62× | ||
| 04 | Career development | Business & Career | 2.32× | ||
| 05 | Retail banking | Business & Career | 2.07× | ||
| 06 | Home insurance | Business & Career | 1.92× | ||
| 07 | Innovation | Business & Career | 1.90× | ||
| 08 | Sustainable energy | Home & Garden | 1.83× | ||
| 09 | Online banking | Business & Career | 1.81× | ||
| 10 | Western Union | Business & Career | 1.77× | ||
| 11 | FedEx | Business & Career | 1.70× | ||
| 12 | Vehicle insurance | Cars & Mobility | 1.70× | ||
| 13 | First class travel | Travel & Leisure | 1.68× | ||
| 14 | Wealth management | Business & Career | 1.68× | ||
| 15 | Life insurance | Business & Career | 1.64× | ||
| 16 | Lottery | Games | 1.62× | ||
| 17 | United Parcel Service | Business & Career | 1.57× | ||
| 18 | Breaking news | Movies & TV | 1.55× | ||
| 19 | The UPS Store | Shopping | 1.54× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.77× | |
| Career Orientation | POWER | 1.65× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Job has an estimated audience of 3,727,433 people in Canada, concentrated in Ontario and British Columbia.
49.8% of Job fans are female, 50.2% are male, with an average age of 40.3 years.
Job fans show strongest brand affinity for Employment website (4.58×), LinkedIn (3.39×), and Career development (2.32×) over the country average.
Job fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~700K), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Job itself, the audience over-indexes on LinkedIn (3.39×), Career development (2.32×), Innovation (1.9×), and Breaking news (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Job. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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