LinkedIn Audience in United States

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LinkedIn has an estimated audience of 71,475,164 people in United States. 50.9% are female, 49.1% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Biofuel, Google Docs, Gmail, Professional network service, Google Drive.

The average LinkedIn fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Biofuel, Google Docs, Gmail, with strongest over-indexing on Biofuel (32.83× the country average). Demographically, the LinkedIn audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of LinkedIn fans

Demographic split for LinkedIn audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.7
Estimated audience size71,475,164

Audience persona

The typical LinkedIn fan in United States is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Biofuel.

Top regions in United States

Top regions ranked by reach for LinkedIn in United States
RegionReachAffinity
California10,150,6231.29×
Texas7,194,3251.17×
New York5,300,1001.33×
Florida4,958,1021.02×
Illinois3,155,1421.33×
Pennsylvania2,751,7211.14×
Georgia2,562,2221.16×
Massachusetts2,537,8821.8×
North Carolina2,533,8741.18×
New Jersey2,489,4421.37×
Virginia2,345,4151.35×
Ohio2,330,2071.06×
Michigan1,962,0891.05×
Washington1,707,7251.19×
Colorado1,567,7231.39×
Arizona1,459,2851×
Maryland1,456,5521.19×
Tennessee1,375,4180.96×
Indiana1,295,6090.99×
Oregon1,234,1281.51×
Minnesota1,182,2491.15×
Wisconsin1,180,9441.1×
Missouri1,164,5931.01×
Connecticut966,7981.35×
South Carolina962,4710.9×
Alabama740,8110.74×
Utah709,7951.11×
Kentucky635,9680.71×
Louisiana618,3660.67×
Oklahoma548,2650.69×
Nevada543,3090.79×
Kansas521,5940.93×
Iowa495,1730.84×
Arkansas450,3050.76×
Washington, District of Columbia420,1141.96×
New Hampshire356,3211.27×
Idaho311,3330.87×
Nebraska309,9590.86×
Mississippi302,0090.51×
Rhode Island260,0011.14×
Maine214,3300.84×
New Mexico193,9910.54×
Delaware183,6290.93×
Hawaii174,0130.57×
West Virginia158,8440.48×
Montana137,6960.69×
Vermont106,2880.85×
South Dakota98,5990.6×
North Dakota94,4230.64×
Alaska77,9300.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LinkedIn audience
BrandAffinityCategory
Biofuel32.83×Cars & Mobility
Google Docs6.36×Internet & Social Media
Gmail6.32×Internet & Social Media
Professional network service20.36×Technology & Electronics
Google Drive5.09×Technology & Electronics
Recruitment8.03×Business & Career
Mobile phones2.72×Technology & Electronics
Investment strategy7.42×Business & Career
Node.js7.95×Technology & Electronics
Gemini5.03×Technology & Electronics
Money2.83×Business & Career
GitHub7.08×Internet & Social Media
SQL12.04×Technology & Electronics
Self-confidence6.52×Health
Android (operating system)2.63×Technology & Electronics
Training2.89×Sports
Mobile app2.35×Technology & Electronics
U.S. state2.3×Travel & Leisure
Financial technology8.01×Business & Career
Entry-level job7.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LinkedIn audience
TraitClusterScore
Career OrientationPOWER1.64
Quality AwarenessPREMIUM1.38
Social Media UsageJOY1.27
Early Adopter MentalityPOWER1.26
IndulgenceJOY1.25
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for LinkedIn
CountryShare
China22.5%
United States17.6%
Germany4.1%

See LinkedIn audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does LinkedIn have in United States?

LinkedIn has an estimated audience of 71,475,164 people in United States, concentrated in California and Texas.

What is the gender split and age of LinkedIn fans?

50.9% of LinkedIn fans are female, 49.1% are male, with an average age of 41.7 years.

Which brands do LinkedIn fans like most?

LinkedIn fans show strongest brand affinity for Biofuel (32.83×), Google Docs (6.36×), and Gmail (6.32×) over the country average.

Where do LinkedIn fans live in United States?

LinkedIn fans in United States are most concentrated in California (reach 10,150,623), Texas (reach 7,194,325), and New York (reach 5,300,100). These three regions account for the largest share of the active audience.

What other brands do LinkedIn fans also like?

Beyond LinkedIn itself, the audience over-indexes on Google Docs (6.36×), Gmail (6.32×), Professional network service (20.36×), and Google Drive (5.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.