Rascasse Audience Intelligence

LinkedIn Audience in United States

A data profile of the people who buy, follow and care about LinkedIn in United States — modelled from more than twelve digital signal sources. LinkedIn has an estimated audience of 14,500,727 people in United States.

#12among Social media in United States#59among Website / Newspaper / Magazine in United States#41in Internet & Social Media

The average LinkedIn fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Biofuel, Google Docs, Gmail, with strongest over-indexing on Biofuel (32.83× the country average).

Demographically, the LinkedIn audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LinkedIn fan in United States is balanced, around 41.7 years old, with strong Career Orientation tendencies and a notable affinity for Biofuel.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LinkedIn profile in United States.

Audience size
14.5M
in United States
Gender
50.9%♀
49.1% male
Age
41.7
average years
Country rank
#2415
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LinkedIn

50.9% are female, 49.1% are male, average age 41.7.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for LinkedIn audience in United States
MetricValue
Female50.9%
Male49.1%
Average age41.7
Estimated audience size14,500,727
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the LinkedIn audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

5.6%

of the worldwide LinkedIn audience comes from United States.

Worldwide audience distribution share by country for LinkedIn
CountryShare
China34.9%
United States5.6%
India2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LinkedIn audience in United States is strongest.

Fig. 05

Top regions by affinity

LinkedIn fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K2.02×
02Massachusetts~2.5M1.76×
03Oregon~1M1.49×
04Colorado~1.5M1.36×
05Connecticut~1M1.35×
06New Jersey~2.5M1.32×
07Virginia~2.5M1.30×
08New Hampshire~400K1.30×
09New York~5M1.27×
10Illinois~3M1.27×
11California~10M1.25×
12Maryland~1.5M1.19×
13Rhode Island~300K1.19×
14Washington~1.5M1.17×
15North Carolina~2.5M1.13×
16Minnesota~1M1.13×
17Georgia~2.5M1.12×
18Utah~700K1.12×
19Pennsylvania~2.5M1.11×
20Texas~7M1.10×
21Wisconsin~1M1.09×
22Ohio~2.5M1.03×
23Michigan~2M1.02×
24Florida~5M1.00×
25Arizona~1.5M0.99×
26Missouri~1M0.99×
27Indiana~1.5M0.97×
28Delaware~200K0.96×
29Tennessee~1.5M0.95×
30Kansas~500K0.92×
31Vermont~100K0.91×
32Idaho~300K0.89×
33South Carolina~1M0.88×
34Nebraska~300K0.88×
35Maine~200K0.87×
36Iowa~500K0.85×
37Louisiana~700K0.81×
38Nevada~500K0.79×
39Arkansas~500K0.79×
40Alabama~800K0.75×
41Montana~100K0.73×
42Kentucky~600K0.71×
43North Dakota~100K0.70×
44Oklahoma~500K0.69×
45South Dakota~100K0.64×
46Hawaii~200K0.59×
47New Mexico~200K0.57×
48Alaska~90K0.57×
49Mississippi~300K0.55×
50West Virginia~200K0.52×
Fig. 06

Affinity by region

Affinity by region — LinkedIn, United States
0.52×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LinkedIn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LinkedIn audience
#·InterestCategoryAffinity×
01BiofuelCars & Mobility32.83×
02Professional network serviceTechnology & Electronics20.36×
03SQLTechnology & Electronics12.04×
04RecruitmentBusiness & Career8.03×
05Financial technologyBusiness & Career8.01×
06Node.jsTechnology & Electronics7.95×
07Investment strategyBusiness & Career7.42×
08Entry-level jobBusiness & Career7.36×
09GitHubInternet & Social Media7.08×
10Self-confidenceHealth6.52×
11Google DocsInternet & Social Media6.36×
12GmailInternet & Social Media6.32×
13Google DriveTechnology & Electronics5.09×
14GeminiTechnology & Electronics5.03×
15TrainingSports2.89×
16MoneyBusiness & Career2.83×
17Mobile phonesTechnology & Electronics2.72×
18Android (operating system)Technology & Electronics2.63×
19Mobile appTechnology & Electronics2.35×
20U.S. stateTravel & Leisure2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LinkedIn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LinkedIn audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.05×
Need for SecurityCONSERVATISM2.50×
Healthy LifestyleBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LinkedIn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
CreativityOPEN0.94×
Design AffinityPREMIUM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LinkedIn have in United States?

LinkedIn has an estimated audience of 14,500,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LinkedIn fans?

50.9% of LinkedIn fans are female, 49.1% are male, with an average age of 41.7 years.

03

Which brands do LinkedIn fans like most?

LinkedIn fans show strongest brand affinity for Biofuel (32.83×), Google Docs (6.36×), and Gmail (6.32×) over the country average.

04

Where do LinkedIn fans live in United States?

LinkedIn fans in United States are most concentrated in California (reach ~10M), Texas (reach ~7M), and New York (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do LinkedIn fans also like?

Beyond LinkedIn itself, the audience over-indexes on Google Docs (6.36×), Gmail (6.32×), Professional network service (20.36×), and Google Drive (5.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See LinkedIn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →