Air conditioning Audience in United States

Air conditioning logo

Air conditioning has an estimated audience of 32,952,389 people in United States. 47.3% are female, 52.7% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, HVAC, AutoZone, Plumbing, Menards.

The average Air conditioning fan in United States is 45.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, HVAC, AutoZone, with strongest over-indexing on Fox News Channel (1.69× the country average). Demographically, the Air conditioning audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Air conditioning fans

Demographic split for Air conditioning audience in United States
MetricValue
Female47.3%
Male52.7%
Average age45.8
Estimated audience size32,952,389

Audience persona

The typical Air conditioning fan in United States is balanced, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Air conditioning in United States
RegionReachAffinity
California4,695,5811.3×
Texas4,138,5731.46×
Florida3,848,8491.73×
New York2,833,2301.54×
Pennsylvania1,319,7891.19×
Ohio1,188,4041.17×
Arizona1,159,4371.72×
Illinois1,012,8120.92×
Georgia906,0480.89×
New Jersey858,3801.02×
North Carolina780,6540.79×
Michigan773,1990.9×
Washington752,1141.14×
Massachusetts654,6631.01×
Indiana644,1791.07×
Virginia631,8760.79×
Tennessee568,6570.86×
South Carolina504,5621.02×
Louisiana496,0061.17×
Colorado480,7190.93×
Oregon458,2991.21×
Maryland454,6160.8×
Missouri437,9370.82×
Nevada408,8121.28×
Alabama386,2860.84×
Oklahoma381,8461.04×
Wisconsin375,0190.76×
Connecticut363,9941.1×
Kentucky344,4390.83×
Iowa319,3671.18×
Minnesota311,8010.66×
Mississippi263,9270.97×
Arkansas245,3290.9×
Kansas227,0960.87×
Utah216,7970.73×
West Virginia173,8491.13×
New Mexico171,9341.04×
Idaho164,7761×
Hawaii159,0251.12×
New Hampshire151,9371.17×
Maine142,6131.21×
Rhode Island114,9621.1×
Nebraska108,4390.66×
Montana96,9661.06×
Vermont67,8431.17×
Delaware67,3280.74×
Washington, District of Columbia62,5360.63×
South Dakota43,3250.57×
North Dakota42,1850.62×
Wyoming35,6220.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air conditioning audience
BrandAffinityCategory
Fox News Channel1.69×Movies & TV
HVAC3.42×Home & Garden
AutoZone2.25×Cars & Mobility
Plumbing2.62×Home & Garden
Menards2.28×Home & Garden
Breaking news1.63×Movies & TV
Temperature2.15×Health
Local news1.73×News
Motor vehicle1.5×Cars & Mobility
SUVs1.54×Cars & Mobility
Wells Fargo1.51×Business & Career
Electricity1.69×Home & Garden
O'Reilly Auto Parts2.39×Cars & Mobility
Livestock1.52×Pets & Animals
Advance Auto Parts2.32×Cars & Mobility
Tractor2.32×Cars & Mobility
Ace Hardware1.92×Home & Garden
Symptom1.67×Health
RVs1.83×Cars & Mobility
Power tool1.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air conditioning audience
TraitClusterScore
DIY MentalityTHRILL1.48
Need for SecurityCONSERVATISM1.3
Price SensitivityPREMIUM1.28
Quality AwarenessPREMIUM1.25
ExtroversionTHRILL1.23
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Air conditioning
CountryShare
United States21.2%
United Kingdom5.3%
Taiwan3.2%

See Air conditioning audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Air conditioning have in United States?

Air conditioning has an estimated audience of 32,952,389 people in United States, concentrated in California and Texas.

What is the gender split and age of Air conditioning fans?

47.3% of Air conditioning fans are female, 52.7% are male, with an average age of 45.8 years.

Which brands do Air conditioning fans like most?

Air conditioning fans show strongest brand affinity for Fox News Channel (1.69×), HVAC (3.42×), and AutoZone (2.25×) over the country average.

Where do Air conditioning fans live in United States?

Air conditioning fans in United States are most concentrated in California (reach 4,695,581), Texas (reach 4,138,573), and Florida (reach 3,848,849). These three regions account for the largest share of the active audience.

What other brands do Air conditioning fans also like?

Beyond Air conditioning itself, the audience over-indexes on HVAC (3.42×), AutoZone (2.25×), Plumbing (2.62×), and Menards (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air conditioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.