Tractor Audience in United States

Tractor has an estimated audience of 24,087,561 people in United States. 26.5% are female, 73.5% are male, average age 43.0. Top regions: Texas, California, Florida.

The average Tractor fan in United States is 43.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Demographically, the Tractor audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Cars & Mobility · Type: Topic

Demographics of Tractor fans

Demographic split for Tractor audience in United States
MetricValue
Female26.5%
Male73.5%
Average age43.0
Estimated audience size24,087,561

Top regions in United States

Top regions ranked by reach for Tractor in United States
RegionReachAffinity
Texas2,188,6481.06×
California1,833,0050.69×
Florida1,163,6390.71×
New York1,019,2550.76×
North Carolina817,5201.13×
Pennsylvania775,2620.96×
Georgia770,5831.04×
Ohio699,9290.94×
Michigan675,4431.07×
Illinois625,3900.78×
Tennessee617,8701.28×
Virginia549,1110.94×
Indiana485,8731.1×
Missouri470,5521.21×
Alabama450,5071.34×
Kentucky443,8061.47×
Washington425,2980.88×
Wisconsin417,2521.15×
South Carolina382,5811.06×
Louisiana350,6211.13×
Minnesota349,6291.01×
New Jersey347,9160.57×
Arizona343,9350.7×
Oklahoma319,1811.19×
Iowa313,5251.58×
Massachusetts294,9700.62×
Maryland280,7340.68×
Arkansas278,4671.4×
Mississippi278,0631.4×
Colorado276,9910.73×
Oregon237,3450.86×
Kansas231,3061.22×
Utah199,8830.93×
Connecticut170,1370.7×
West Virginia168,6181.5×
Nebraska146,8231.22×
New Mexico132,6571.1×
Nevada125,5500.54×
Idaho125,2621.04×
Maine114,1641.32×
New Hampshire101,5641.07×
North Dakota72,5791.47×
South Dakota70,8391.27×
Vermont61,1861.45×
Montana60,1510.9×
Hawaii51,6680.5×
Rhode Island45,6050.59×
Delaware44,3100.67×
Wyoming36,8011.03×
Washington, District of Columbia35,5720.49×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tractor audience
TraitClusterScore
PatriotismCONSERVATISM1.37
Need for SecurityCONSERVATISM1.29
DIY MentalityTHRILL1.21
Quality AwarenessPREMIUM1.16
Career OrientationPOWER1.11
IndividualismJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Tractor
CountryShare
United States23.4%
Brazil8.2%
India6.0%

See Tractor audiences in other countries

More Cars & Mobility audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Tractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.