Rascasse Audience Intelligence

Tractor Audience in Brazil

Name: Tractor — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Tractor in Brazil — modelled from more than twelve digital signal sources. Tractor has an estimated audience of 8,471,149 people in Brazil.

#468among Topic in Brazil #15in Cars & Mobility

The average Tractor fan in Brazil is 40.2 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tractor profile in Brazil.

Audience size

8.5M

in Brazil

Gender

45.1%♀

54.9% male

Age

40.2

average years

Country rank

#708

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Tractor fans

45.1% are female, 54.9% are male, average age 40.2.

Fig. 02

Gender split

45.1%

Female

54.9%

Male

Demographic split for Tractor audience in Brazil
Metric	Value
Female	45.1%
Male	54.9%
Average age	40.2
Estimated audience size	8,471,149

Fig. 03

Age distribution

Age distribution of the Tractor audience in Brazil
Age bracket	Share	%
16-19		16%
20-29		20%
30-39		21%
40-49		20%
50+		23%

Fig. 04

Worldwide distribution

8.2%

of the worldwide Tractor audience comes from Brazil.

Worldwide audience distribution share by country for Tractor
Country	Share
United States	23.3%
Brazil	8.2%
India	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tractor audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Tractor fans by region: top regions in Brazil
#	Region	Reach	×
01	Mato Grosso	~200K	1.22×
02	Mato Grosso do Sul	~100K	1.19×
03	Tocantins	~60K	1.12×
04	Rondônia	~80K	1.11×
05	Roraima	~30K	1.11×
06	Goiás	~400K	1.10×
07	Santa Catarina	~400K	1.06×
08	Maranhão	~200K	1.05×
09	Paraná	~500K	1.04×
10	Rio Grande do Sul	~500K	1.04×
11	Pará	~300K	1.04×
12	Alagoas	~100K	1.02×
13	Acre	~30K	1.01×
14	Minas Gerais	~900K	1.00×
15	Bahia	~600K	0.99×
16	Piauí	~100K	0.99×
17	Amapá	~30K	0.99×
18	Pernambuco	~400K	0.94×
19	Sergipe	~80K	0.94×
20	São Paulo	~2M	0.92×
21	Amazonas	~100K	0.92×
22	Paraíba	~200K	0.90×
23	Rio Grande do Norte	~100K	0.90×
24	Espírito Santo	~200K	0.87×
25	Federal District	~100K	0.84×
26	Ceará	~300K	0.79×
27	Rio de Janeiro	~600K	0.72×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tractor audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Tractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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