RVs Audience in United States

RVs has an estimated audience of 36,257,992 people in United States. 38.8% are female, 61.2% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, CarGurus, Indeed.com, Enterprise Rent-A-Car.

The average RVs fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, CarGurus, with strongest over-indexing on Google Maps (15.11× the country average). Demographically, the RVs audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of RVs fans

Demographic split for RVs audience in United States
MetricValue
Female38.8%
Male61.2%
Average age41.2
Estimated audience size36,257,992

Audience persona

The typical RVs fan in United States is more male, around 41.2 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for RVs in United States
RegionReachAffinity
California4,831,2711.21×
Texas4,553,6061.46×
Florida2,965,0081.21×
New York1,401,4430.69×
North Carolina1,094,0441×
Georgia1,078,0860.97×
Arizona1,021,5791.38×
Washington1,016,4831.4×
Illinois1,006,4710.83×
Pennsylvania998,7620.82×
Ohio972,7160.87×
Virginia873,8130.99×
Michigan823,6360.87×
Tennessee769,2571.06×
Colorado700,8891.23×
Indiana698,0491.05×
New Jersey657,6200.71×
Oregon619,2531.49×
Missouri592,0641.01×
Oklahoma563,8381.4×
South Carolina523,8120.96×
Massachusetts510,8580.72×
Alabama500,2020.99×
Wisconsin482,0900.88×
Louisiana477,2301.02×
Maryland476,6620.76×
Nevada444,7851.27×
Minnesota442,4180.85×
Kentucky423,2520.93×
Utah381,4571.17×
Arkansas357,9451.2×
Kansas289,6781.01×
New Mexico286,0441.57×
Mississippi280,6020.94×
Idaho270,9621.49×
Connecticut255,5260.7×
Iowa246,8790.83×
Nebraska155,8490.86×
West Virginia146,5930.87×
Montana141,2701.4×
New Hampshire115,5990.81×
Maine101,2610.78×
Alaska85,9471.11×
Hawaii84,7790.54×
South Dakota75,0750.9×
Rhode Island74,9520.65×
Delaware74,5710.75×
Wyoming71,1131.32×
North Dakota62,5700.84×
Washington, District of Columbia56,8980.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RVs audience
BrandAffinityCategory
Google Maps15.11×Internet & Social Media
Capital One14.27×Business & Career
CarGurus19.71×Cars & Mobility
Indeed.com12.36×Business & Career
Enterprise Rent-A-Car14.12×Cars & Mobility
Google News12.04×News
Autism Awareness19.03×Health
Aaron Rodgers13×Sports
AccuWeather13.01×Home & Garden
Circle K13.48×Shopping
Diabetes mellitus awareness12.48×Health
Apple Store13.97×Shopping
Beetlejuice7.63×Movies & TV
ICloud14.61×Technology & Electronics
DeviantArt11.07×Internet & Social Media
Bruce Willis11.29×Movies & TV
Khan Academy12.85×Business & Career
Google Earth14.56×Internet & Social Media
Diane Keaton8.83×Movies & TV
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RVs audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.74
DIY MentalityTHRILL1.39
Sports ActivityPOWER1.26
Need for SecurityCONSERVATISM1.2
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for RVs
CountryShare
United States21.7%
Japan12.1%
Germany6.3%

See RVs audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does RVs have in United States?

RVs has an estimated audience of 36,257,992 people in United States, concentrated in California and Texas.

What is the gender split and age of RVs fans?

38.8% of RVs fans are female, 61.2% are male, with an average age of 41.2 years.

Which brands do RVs fans like most?

RVs fans show strongest brand affinity for Google Maps (15.11×), Capital One (14.27×), and CarGurus (19.71×) over the country average.

Where do RVs fans live in United States?

RVs fans in United States are most concentrated in California (reach 4,831,271), Texas (reach 4,553,606), and Florida (reach 2,965,008). These three regions account for the largest share of the active audience.

What other brands do RVs fans also like?

Beyond RVs itself, the audience over-indexes on Capital One (14.27×), CarGurus (19.71×), Indeed.com (12.36×), and Enterprise Rent-A-Car (14.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.