Rascasse Audience Intelligence

RVs Audience in United States

A data profile of the people who buy, follow and care about RVs in United States — modelled from more than twelve digital signal sources. RVs has an estimated audience of 36,257,992 people in United States.

#3among Car type in United States#480among Topic in United States#12in Cars & Mobility

The average RVs fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Camping, Discount Tire, with strongest over-indexing on Nature (1.6× the country average).

Demographically, the RVs audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RVs fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Nature.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RVs profile in United States.

Audience size
36.3M
in United States
Gender
38.8%♀
61.2% male
Age
41.2
average years
Country rank
#674
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RVs fans

38.8% are female, 61.2% are male, average age 41.2.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for RVs audience in United States
MetricValue
Female38.8%
Male61.2%
Average age41.2
Estimated audience size36,257,992
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the RVs audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

21.7%

of the worldwide RVs audience comes from United States.

Worldwide audience distribution share by country for RVs
CountryShare
United States21.7%
Japan12.1%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RVs audience in United States is strongest.

Fig. 05

Top regions by affinity

RVs fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~300K1.67×
02Idaho~300K1.45×
03Texas~4.5M1.41×
04Wyoming~80K1.40×
05Oklahoma~600K1.39×
06Oregon~600K1.38×
07Montana~100K1.36×
08Washington~900K1.30×
09Arizona~1M1.29×
10Nevada~400K1.28×
11Alaska~100K1.23×
12Arkansas~400K1.22×
13Utah~400K1.17×
14Florida~3M1.16×
15Colorado~700K1.14×
16California~4.5M1.10×
17Louisiana~500K1.05×
18Kansas~300K1.04×
19Tennessee~800K1.03×
20Missouri~600K1.02×
21Alabama~500K1.02×
22Indiana~700K1.01×
23Mississippi~300K1.00×
24North Carolina~1M0.97×
25Georgia~1M0.95×
26Virginia~800K0.95×
27Kentucky~400K0.95×
28West Virginia~200K0.95×
29South Dakota~80K0.95×
30South Carolina~500K0.93×
31North Dakota~70K0.91×
32Nebraska~200K0.88×
33Iowa~300K0.86×
34Ohio~900K0.85×
35Michigan~800K0.85×
36Wisconsin~500K0.84×
37Minnesota~400K0.84×
38Maine~100K0.82×
39New Hampshire~100K0.81×
40Illinois~1M0.80×
41Delaware~80K0.80×
42Pennsylvania~1M0.79×
43Maryland~500K0.75×
44Massachusetts~500K0.71×
45Connecticut~300K0.71×
46New Jersey~600K0.69×
47Rhode Island~80K0.68×
48New York~1.5M0.65×
49Hawaii~90K0.60×
50Washington, District of Columbia~60K0.55×
Fig. 06

Affinity by region

Affinity by region — RVs, United States
0.55×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RVs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RVs audience
#·InterestCategoryAffinity×
01Toyota Land CruiserCars & Mobility5.19×
02Truck camperCars & Mobility5.19×
03Electric motorcycles and scootersCars & Mobility4.49×
04Automobile repair shopCars & Mobility3.39×
05RV parkCars & Mobility2.87×
06VanCars & Mobility2.86×
07Discount TireShopping2.76×
08NASDAQBusiness & Career2.17×
09AuctionShopping2.13×
10Used carCars & Mobility1.94×
11Hardware storeHome & Garden1.87×
12MotorcyclesCars & Mobility1.85×
13Air conditioningTechnology & Electronics1.83×
14InnovationBusiness & Career1.78×
15CampingTravel & Leisure1.64×
16DrawingHome & Garden1.63×
17SUVsCars & Mobility1.62×
18NatureHome & Garden1.60×
19VacationsTravel & Leisure1.57×
20AutoZoneCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RVs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RVs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
Need for SecurityCONSERVATISM1.47×
Risk AppetiteTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RVs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.90×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RVs have in United States?

RVs has an estimated audience of 36,257,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RVs fans?

38.8% of RVs fans are female, 61.2% are male, with an average age of 41.2 years.

03

Which brands do RVs fans like most?

RVs fans show strongest brand affinity for Nature (1.6×), Camping (1.64×), and Discount Tire (2.76×) over the country average.

04

Where do RVs fans live in United States?

RVs fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do RVs fans also like?

Beyond RVs itself, the audience over-indexes on Camping (1.64×), Discount Tire (2.76×), SUVs (1.62×), and Auction (2.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See RVs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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