Rascasse Audience Intelligence

Truck camper Audience in United States

A data profile of the people who buy, follow and care about Truck camper in United States — modelled from more than twelve digital signal sources. Truck camper has an estimated audience of 4,415,624 people in United States.

#4070among Topic in United States#283in Cars & Mobility

The average Truck camper fan in United States is 44.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Truck Camper Magazine, Motorhome, Popup camper, with strongest over-indexing on Truck Camper Magazine (242.86× the country average).

Demographically, the Truck camper audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Truck camper fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Truck Camper Magazine.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Truck camper profile in United States.

Audience size
4.4M
in United States
Gender
39.9%♀
60.1% male
Age
44.8
average years
Country rank
#7398
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Truck camper fans

39.9% are female, 60.1% are male, average age 44.8.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Truck camper audience in United States
MetricValue
Female39.9%
Male60.1%
Average age44.8
Estimated audience size4,415,624
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Truck camper audience in United States
Age bracketShare%
16-1914%
20-2912%
30-3915%
40-4921%
50+38%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Truck camper audience comes from United States.

Worldwide audience distribution share by country for Truck camper
CountryShare
Japan20.6%
United States18.6%
South Korea18.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Truck camper audience in United States is strongest.

Fig. 05

Top regions by affinity

Truck camper fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K2.23×
02Alaska~20K2.02×
03Wyoming~10K1.88×
04Idaho~40K1.78×
05Colorado~100K1.51×
06Washington~100K1.47×
07Vermont~10K1.47×
08Oregon~70K1.42×
09Maine~20K1.42×
10New Mexico~30K1.38×
11Utah~50K1.36×
12Iowa~50K1.30×
13New Hampshire~20K1.25×
14West Virginia~20K1.15×
15Wisconsin~80K1.13×
16Arkansas~40K1.09×
17Arizona~100K1.08×
18South Dakota~10K1.07×
19Michigan~100K1.05×
20North Dakota~9K1.05×
21Oklahoma~50K1.02×
22Nevada~40K1.02×
23Minnesota~60K0.94×
24California~400K0.87×
25Louisiana~50K0.87×
26Texas~300K0.86×
27Indiana~70K0.86×
28Kentucky~50K0.86×
29Nebraska~20K0.86×
30Missouri~60K0.85×
31Alabama~50K0.85×
32Kansas~30K0.85×
33Tennessee~70K0.84×
34Mississippi~30K0.81×
35Ohio~100K0.78×
36South Carolina~50K0.75×
37North Carolina~100K0.73×
38Hawaii~10K0.69×
39Rhode Island~9K0.68×
40Delaware~8K0.67×
41Florida~200K0.66×
42Pennsylvania~100K0.66×
43Georgia~90K0.64×
44Virginia~70K0.63×
45Connecticut~30K0.58×
46Massachusetts~50K0.57×
47Illinois~80K0.55×
48Maryland~40K0.55×
49New York~100K0.45×
50New Jersey~40K0.39×
Fig. 06

Affinity by region

Affinity by region — Truck camper, United States
0.39×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Truck camper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Truck camper audience
#·InterestCategoryAffinity×
01Truck Camper MagazineWebsite / Newspaper / Magazine242.86×
02Overland ExpoTravel & Leisure38.26×
03Popup camperTravel & Leisure31.34×
04RV TraderShopping24.37×
05Winnebago IndustriesBusiness & Career22.38×
06Fifth wheel couplingCars & Mobility22.07×
07Travel trailerCars & Mobility19.91×
08OverlandingTravel & Leisure14.76×
09MotorhomeCars & Mobility14.35×
10CampervanCars & Mobility14.31×
11Ski mountaineeringSports9.14×
12Sportsman's WarehouseShopping8.69×
13WaterfowlPets & Animals8.18×
14RV parkCars & Mobility7.84×
15Duck huntingSports6.75×
16Recreational fishingSports5.59×
17Fishing reelSports5.45×
18RVsCars & Mobility5.19×
19Survival skillsPolitics & Society4.31×
20AutoZoneCars & Mobility3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Truck camper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Truck camper audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.63×
Risk AppetiteTHRILL2.37×
Design AffinityPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Truck camper audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Social Media UsageJOY0.93×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Truck camper have in United States?

Truck camper has an estimated audience of 4,415,624 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Truck camper fans?

39.9% of Truck camper fans are female, 60.1% are male, with an average age of 44.8 years.

03

Which brands do Truck camper fans like most?

Truck camper fans show strongest brand affinity for Truck Camper Magazine (242.86×), Motorhome (14.35×), and Popup camper (31.34×) over the country average.

04

Where do Truck camper fans live in United States?

Truck camper fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Truck camper fans also like?

Beyond Truck camper itself, the audience over-indexes on Motorhome (14.35×), Popup camper (31.34×), Travel trailer (19.91×), and Overlanding (14.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Truck camper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Truck camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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