Truck camper Audience in United States

Truck camper logo

Truck camper has an estimated audience of 4,415,624 people in United States. 39.9% are female, 60.1% are male, average age 44.8. Top regions: California, Texas, Florida. Top brand affinities: Truck Camper Magazine, Motorhome, Popup camper, Travel trailer, Overlanding.

The average Truck camper fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Truck Camper Magazine, Motorhome, Popup camper, with strongest over-indexing on Truck Camper Magazine (242.86× the country average). Demographically, the Truck camper audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Truck camper fans

Demographic split for Truck camper audience in United States
MetricValue
Female39.9%
Male60.1%
Average age44.8
Estimated audience size4,415,624

Audience persona

The typical Truck camper fan in United States is more male, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Truck Camper Magazine.

Top regions in United States

Top regions ranked by reach for Truck camper in United States
RegionReachAffinity
California447,9110.92×
Texas350,8520.92×
Florida213,6800.71×
Washington136,2741.54×
Michigan124,1591.08×
New York114,1820.46×
Ohio113,5430.83×
Colorado109,8181.58×
Pennsylvania103,3290.69×
North Carolina102,7830.77×
Arizona102,6631.14×
Georgia87,8870.65×
Illinois82,6670.56×
Tennessee77,7540.88×
Wisconsin75,8461.14×
Indiana71,5320.89×
Oregon70,0561.38×
Virginia68,8660.64×
Missouri61,5850.87×
Minnesota59,5940.94×
Utah54,7381.38×
Alabama53,6300.87×
Massachusetts50,2250.58×
South Carolina50,0090.75×
Oklahoma49,9301.02×
Kentucky48,8530.88×
Louisiana48,5060.85×
Iowa45,2801.24×
Nevada44,8321.05×
Maryland41,1970.54×
New Jersey41,1510.37×
Arkansas38,7721.07×
Idaho37,8431.71×
New Mexico30,2431.37×
Kansas29,3420.84×
Mississippi27,2350.75×
Montana26,0792.13×
Maine24,3301.54×
Connecticut23,4870.53×
West Virginia23,1031.12×
New Hampshire22,3221.28×
Alaska19,5562.07×
Nebraska19,0840.86×
Vermont12,4831.61×
Wyoming12,4041.9×
Hawaii11,4030.6×
South Dakota10,7451.05×
North Dakota8,9100.98×
Rhode Island8,0970.58×
Delaware6,7120.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truck camper audience
BrandAffinityCategory
Truck Camper Magazine242.86×
Motorhome14.35×Cars & Mobility
Popup camper31.34×Travel & Leisure
Travel trailer19.91×Cars & Mobility
Overlanding14.76×Travel & Leisure
RV Trader24.37×Shopping
Campervan14.31×Cars & Mobility
RVs5.19×Cars & Mobility
Waterfowl8.18×Pets & Animals
Duck hunting6.75×Sports
RV park7.84×Cars & Mobility
Fifth wheel coupling22.07×Cars & Mobility
Fishing reel5.45×Sports
Overland Expo38.26×Travel & Leisure
Winnebago Industries22.38×Business & Career
AutoZone3.5×Cars & Mobility
Ski mountaineering9.14×Sports
Recreational fishing5.59×Sports
Survival skills4.31×Politics & Society
Watercraft5.26×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truck camper audience
TraitClusterScore
PatriotismCONSERVATISM1.97
Need for SecurityCONSERVATISM1.63
DIY MentalityTHRILL1.4
SustainabilityBALANCE1.36
Family OrientationCONSERVATISM1.31
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Truck camper
CountryShare
Japan20.6%
United States18.6%
South Korea18.5%

See Truck camper audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Truck camper have in United States?

Truck camper has an estimated audience of 4,415,624 people in United States, concentrated in California and Texas.

What is the gender split and age of Truck camper fans?

39.9% of Truck camper fans are female, 60.1% are male, with an average age of 44.8 years.

Which brands do Truck camper fans like most?

Truck camper fans show strongest brand affinity for Truck Camper Magazine (242.86×), Motorhome (14.35×), and Popup camper (31.34×) over the country average.

Where do Truck camper fans live in United States?

Truck camper fans in United States are most concentrated in California (reach 447,911), Texas (reach 350,852), and Florida (reach 213,680). These three regions account for the largest share of the active audience.

What other brands do Truck camper fans also like?

Beyond Truck camper itself, the audience over-indexes on Motorhome (14.35×), Popup camper (31.34×), Travel trailer (19.91×), and Overlanding (14.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truck camper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.