Campervan Audience in United States

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Campervan has an estimated audience of 5,057,722 people in United States. 40.9% are female, 59.1% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Outdoor recreation, RVs, Motorhome, Cars (film), Drill.

The average Campervan fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Outdoor recreation, RVs, Motorhome, with strongest over-indexing on Outdoor recreation (1.52× the country average). Demographically, the Campervan audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Campervan fans

Demographic split for Campervan audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.6
Estimated audience size5,057,722

Audience persona

The typical Campervan fan in United States is more male, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Outdoor recreation.

Top regions in United States

Top regions ranked by reach for Campervan in United States
RegionReachAffinity
California639,5991.15×
Texas326,7560.75×
Florida305,9770.89×
New York223,2430.79×
Washington147,0131.45×
North Carolina140,4100.92×
Ohio135,5940.87×
Pennsylvania131,9000.77×
Georgia131,7190.85×
Illinois130,4670.77×
Michigan119,8840.91×
Virginia110,6180.9×
Colorado107,0431.34×
Arizona100,9520.98×
Massachusetts96,6830.97×
Tennessee93,1180.92×
New Jersey91,6800.71×
Indiana86,4750.94×
Missouri83,1141.02×
Wisconsin79,2971.04×
Minnesota78,6311.09×
Oregon77,5641.34×
South Carolina71,6080.94×
Maryland69,0640.79×
Nevada58,9961.21×
Kentucky58,3840.92×
Oklahoma55,9661×
Alabama55,8030.79×
Louisiana54,6030.84×
Utah50,9371.12×
Connecticut41,7000.82×
Iowa41,6581×
Arkansas40,0590.96×
Kansas37,3310.94×
Montana32,6922.33×
Mississippi30,0620.72×
Idaho29,7931.17×
New Mexico26,4641.04×
New Hampshire24,8301.25×
West Virginia23,0450.98×
Maine21,7071.2×
Nebraska21,4540.85×
Hawaii20,9540.96×
Rhode Island13,8220.86×
Alaska13,4441.24×
South Dakota11,5680.99×
Washington, District of Columbia11,4910.76×
North Dakota10,6711.03×
Vermont9,9881.12×
Wyoming9,1771.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campervan audience
BrandAffinityCategory
Outdoor recreation1.52×Sports
RVs2.58×Cars & Mobility
Motorhome3.24×Cars & Mobility
Cars (film)2.04×Movies & TV
Drill2.04×Home & Garden
Travel Adventures1.8×Travel & Leisure
RV park2.62×Cars & Mobility
Hand tool1.62×Home & Garden
Lawn1.51×Home & Garden
Wrench1.85×Home & Garden
REI1.55×Fashion & Accessoires
Hammer1.84×Home & Garden
Power tool1.6×Home & Garden
Trailer (vehicle)2.45×Cars & Mobility
Nature photography1.75×Technology & Electronics
Carpentry1.65×Home & Garden
Hardware store1.52×Home & Garden
Dog lovers1.57×Pets & Animals
All-terrain vehicle1.81×Cars & Mobility
Solar energy1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campervan audience
TraitClusterScore
SustainabilityBALANCE2.12
Design AffinityPREMIUM1.84
Sports ActivityPOWER1.83
TravellingTHRILL1.82
DIY MentalityTHRILL1.79
Luxury OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Campervan
CountryShare
Japan20.7%
United States15.9%
Germany9.3%

See Campervan audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Campervan have in United States?

Campervan has an estimated audience of 5,057,722 people in United States, concentrated in California and Texas.

What is the gender split and age of Campervan fans?

40.9% of Campervan fans are female, 59.1% are male, with an average age of 42.6 years.

Which brands do Campervan fans like most?

Campervan fans show strongest brand affinity for Outdoor recreation (1.52×), RVs (2.58×), and Motorhome (3.24×) over the country average.

Where do Campervan fans live in United States?

Campervan fans in United States are most concentrated in California (reach 639,599), Texas (reach 326,756), and Florida (reach 305,977). These three regions account for the largest share of the active audience.

What other brands do Campervan fans also like?

Beyond Campervan itself, the audience over-indexes on RVs (2.58×), Motorhome (3.24×), Cars (film) (2.04×), and Drill (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campervan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.