Rascasse Audience Intelligence

Campervan Audience in United States

A data profile of the people who buy, follow and care about Campervan in United States — modelled from more than twelve digital signal sources. Campervan has an estimated audience of 5,057,722 people in United States.

#41among Car type in United States#3772among Topic in United States#257in Cars & Mobility

The average Campervan fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Outdoor recreation, RVs, Motorhome, with strongest over-indexing on Outdoor recreation (1.52× the country average).

Demographically, the Campervan audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Campervan fan in United States is more male, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Outdoor recreation.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Campervan profile in United States.

Audience size
5.1M
in United States
Gender
40.9%♀
59.1% male
Age
42.6
average years
Country rank
#6644
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Campervan fans

40.9% are female, 59.1% are male, average age 42.6.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for Campervan audience in United States
MetricValue
Female40.9%
Male59.1%
Average age42.6
Estimated audience size5,057,722
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Campervan audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Campervan audience comes from United States.

Worldwide audience distribution share by country for Campervan
CountryShare
Japan20.7%
United States15.9%
Germany9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Campervan audience in United States is strongest.

Fig. 05

Top regions by affinity

Campervan fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.66×
02Washington~100K1.32×
03Colorado~100K1.31×
04Oregon~70K1.28×
05Alaska~10K1.24×
06New Hampshire~20K1.19×
07Maine~20K1.15×
08South Dakota~10K1.12×
09Idaho~30K1.11×
10Nevada~50K1.10×
11Vermont~10K1.09×
12California~600K1.08×
13Utah~50K1.08×
14West Virginia~20K1.05×
15Minnesota~80K1.04×
16North Dakota~10K1.03×
17Wisconsin~80K1.02×
18New Mexico~30K1.02×
19Iowa~40K1.01×
20Arkansas~40K0.99×
21Hawaii~20K0.99×
22Missouri~80K0.98×
23Massachusetts~100K0.97×
24Arizona~100K0.96×
25Oklahoma~50K0.95×
26Kansas~40K0.95×
27Indiana~90K0.94×
28Kentucky~60K0.94×
29Rhode Island~20K0.94×
30Michigan~100K0.92×
31Nebraska~20K0.91×
32Virginia~100K0.89×
33Tennessee~90K0.89×
34South Carolina~70K0.89×
35Delaware~10K0.89×
36Florida~300K0.88×
37North Carolina~100K0.88×
38Washington, District of Columbia~10K0.88×
39Ohio~100K0.87×
40Louisiana~60K0.87×
41Connecticut~40K0.86×
42Georgia~100K0.83×
43Mississippi~30K0.83×
44Maryland~70K0.82×
45Alabama~60K0.82×
46New York~200K0.79×
47Pennsylvania~100K0.79×
48Illinois~100K0.78×
49Texas~300K0.73×
50New Jersey~90K0.73×
Fig. 06

Affinity by region

Affinity by region — Campervan, United States
0.73×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Campervan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Campervan audience
#·InterestCategoryAffinity×
01MotorhomeCars & Mobility3.24×
02RV parkCars & Mobility2.62×
03RVsCars & Mobility2.58×
04Trailer (vehicle)Cars & Mobility2.45×
05Cars (film)Movies & TV2.04×
06DrillHome & Garden2.04×
07WrenchHome & Garden1.85×
08HammerHome & Garden1.84×
09All-terrain vehicleCars & Mobility1.81×
10Travel AdventuresTravel & Leisure1.80×
11Nature photographyTechnology & Electronics1.75×
12CarpentryHome & Garden1.65×
13Hand toolHome & Garden1.62×
14Power toolHome & Garden1.60×
15Dog loversPets & Animals1.57×
16REIFashion & Accessoires1.55×
17Outdoor recreationSports1.52×
18Hardware storeHome & Garden1.52×
19Solar energyHome & Garden1.52×
20LawnHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Campervan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Campervan audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.33×
Design AffinityPREMIUM1.29×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Campervan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
ExtroversionTHRILL0.81×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Campervan have in United States?

Campervan has an estimated audience of 5,057,722 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Campervan fans?

40.9% of Campervan fans are female, 59.1% are male, with an average age of 42.6 years.

03

Which brands do Campervan fans like most?

Campervan fans show strongest brand affinity for Outdoor recreation (1.52×), RVs (2.58×), and Motorhome (3.24×) over the country average.

04

Where do Campervan fans live in United States?

Campervan fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Campervan fans also like?

Beyond Campervan itself, the audience over-indexes on RVs (2.58×), Motorhome (3.24×), Cars (film) (2.04×), and Drill (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Campervan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Campervan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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