Hammer Audience in United States

Hammer has an estimated audience of 23,652,111 people in United States. 29.1% are female, 70.9% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Cast-iron cookware, Microblogging, Singer-songwriter.

The average Hammer fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Cast-iron cookware, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hammer audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hammer fans

Demographic split for Hammer audience in United States
MetricValue
Female29.1%
Male70.9%
Average age38.5
Estimated audience size23,652,111

Audience persona

The typical Hammer fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hammer in United States
RegionReachAffinity
California3,170,3691.22×
Texas2,333,2681.15×
Florida1,623,1581.01×
New York1,373,6361.04×
Tennessee1,037,7672.19×
Georgia842,4811.16×
Illinois837,1781.06×
Pennsylvania791,1890.99×
Ohio716,1030.98×
North Carolina708,5081×
Michigan677,4381.1×
Virginia601,3021.04×
New Jersey574,0990.95×
Washington533,3421.12×
Massachusetts462,0240.99×
Arizona457,2380.95×
Indiana454,4651.05×
Maryland398,8540.98×
Alabama390,0931.18×
Missouri387,5811.02×
Minnesota338,9951×
Wisconsin329,6590.93×
Colorado321,2540.86×
Kentucky304,1561.03×
South Carolina302,1400.85×
Louisiana289,9260.95×
Oregon272,5321.01×
Nevada256,0871.12×
Oklahoma247,2430.94×
Utah221,7191.05×
Connecticut217,2610.92×
Iowa187,3380.96×
Arkansas184,6080.95×
Kansas181,2850.97×
Mississippi178,4550.92×
Hawaii121,3251.19×
Idaho115,9320.98×
Nebraska106,0310.89×
West Virginia104,4960.95×
New Mexico97,6210.82×
New Hampshire81,6650.88×
Maine77,4470.91×
Rhode Island68,9270.92×
Montana58,3320.89×
Washington, District of Columbia56,7810.8×
Delaware54,0540.83×
North Dakota45,6250.94×
South Dakota44,3380.81×
Alaska43,2260.85×
Vermont37,9180.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hammer audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Cast-iron cookware19.03×Home & Garden
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage19.29×Cars & Mobility
Drill bit6.21×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
Cross-country skiing10.12×Sports
Toyota Supra9.4×Cars & Mobility
Khabib Nurmagomedov14.92×Sports
Hair Extensions3.28×Beauty & Wellness
Judo5.07×Sports
Lowe's1.88×Shopping
Honda HR-V13.14×Cars & Mobility
Bodrum10.96×Travel & Leisure
FC Bayern Munich3.41×Sports
Livemusic2.53×Music & Radio
Hardware store2.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hammer audience
TraitClusterScore
Risk AppetiteTHRILL1.78
PatriotismCONSERVATISM1.7
DIY MentalityTHRILL1.64
Luxury OrientationPREMIUM1.61
IndividualismJOY1.44
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Hammer
CountryShare
United States36.5%
Germany5.3%
Japan5.0%

See Hammer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hammer have in United States?

Hammer has an estimated audience of 23,652,111 people in United States, concentrated in California and Texas.

What is the gender split and age of Hammer fans?

29.1% of Hammer fans are female, 70.9% are male, with an average age of 38.5 years.

Which brands do Hammer fans like most?

Hammer fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Cast-iron cookware (19.03×) over the country average.

Where do Hammer fans live in United States?

Hammer fans in United States are most concentrated in California (reach 3,170,369), Texas (reach 2,333,268), and Florida (reach 1,623,158). These three regions account for the largest share of the active audience.

What other brands do Hammer fans also like?

Beyond Hammer itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Cast-iron cookware (19.03×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hammer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.