Rascasse Audience Intelligence

Hammer Audience in United States

A data profile of the people who buy, follow and care about Hammer in United States — modelled from more than twelve digital signal sources. Hammer has an estimated audience of 23,652,111 people in United States.

#897among Topic in United States#97in Home & Garden

The average Hammer fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cast-iron cookware, Drill bit, Bodrum, with strongest over-indexing on Cast-iron cookware (16.49× the country average).

Demographically, the Hammer audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hammer fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Cast-iron cookware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hammer profile in United States.

Audience size
23.7M
in United States
Gender
29.1%♀
70.9% male
Age
38.5
average years
Country rank
#1317
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hammer fans

29.1% are female, 70.9% are male, average age 38.5.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Hammer audience in United States
MetricValue
Female29.1%
Male70.9%
Average age38.5
Estimated audience size23,652,111
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Hammer audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Hammer audience comes from United States.

Worldwide audience distribution share by country for Hammer
CountryShare
United States36.4%
Germany5.3%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hammer audience in United States is strongest.

Fig. 05

Top regions by affinity

Hammer fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1M2.10×
02Alabama~400K1.28×
03Hawaii~100K1.18×
04California~3M1.12×
05Texas~2.5M1.12×
06Georgia~800K1.11×
07Kentucky~300K1.10×
08North Dakota~50K1.09×
09Washington~500K1.06×
10Indiana~500K1.06×
11Nevada~200K1.04×
12Michigan~600K1.03×
13Virginia~600K1.02×
14Idaho~100K1.02×
15Illinois~800K1.01×
16Missouri~400K1.01×
17Utah~200K1.01×
18Mississippi~200K1.01×
19Kansas~200K1.01×
20South Dakota~60K1.01×
21Pennsylvania~800K1.00×
22Ohio~700K1.00×
23North Carolina~700K0.99×
24Oregon~300K0.99×
25Arkansas~200K0.99×
26Iowa~200K0.98×
27Louisiana~300K0.97×
28Nebraska~100K0.97×
29Wisconsin~300K0.96×
30Minnesota~300K0.96×
31West Virginia~100K0.96×
32New Jersey~600K0.95×
33Alaska~50K0.95×
34New York~1M0.94×
35Massachusetts~400K0.94×
36Arizona~400K0.93×
37Oklahoma~200K0.93×
38Connecticut~200K0.93×
39Florida~1.5M0.92×
40New Hampshire~90K0.92×
41Maine~80K0.92×
42Maryland~400K0.91×
43Montana~60K0.91×
44Vermont~40K0.91×
45South Carolina~300K0.90×
46Rhode Island~70K0.90×
47New Mexico~100K0.88×
48Delaware~60K0.88×
49Colorado~300K0.83×
50Washington, District of Columbia~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Hammer, United States
0.75×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hammer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hammer audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure17.87×
02Cast-iron cookwareHome & Garden16.49×
03Circular sawHome & Garden10.56×
04Drill bitHome & Garden7.42×
05AikidoSports7.11×
06MakitaHome & Garden6.42×
07MasonryHome & Garden5.76×
08TaekwondoSports5.46×
09ChainsawHome & Garden5.23×
10Chat roomInternet & Social Media5.16×
11DeWaltHome & Garden5.14×
12JudoSports5.09×
13LoggingTechnology & Electronics4.09×
14Discount TireShopping3.28×
15Hardware storeHome & Garden3.25×
16Lawn mowerHome & Garden3.17×
17Labor DayPolitics & Society3.10×
18Dump truckCars & Mobility2.78×
19LivestockPets & Animals1.72×
20NatureHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hammer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hammer audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.64×
IndividualismJOY1.75×
DIY MentalityTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hammer audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hammer have in United States?

Hammer has an estimated audience of 23,652,111 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hammer fans?

29.1% of Hammer fans are female, 70.9% are male, with an average age of 38.5 years.

03

Which brands do Hammer fans like most?

Hammer fans show strongest brand affinity for Cast-iron cookware (16.49×), Drill bit (7.42×), and Bodrum (17.87×) over the country average.

04

Where do Hammer fans live in United States?

Hammer fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hammer fans also like?

Beyond Hammer itself, the audience over-indexes on Drill bit (7.42×), Bodrum (17.87×), Hardware store (3.25×), and Masonry (5.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hammer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hammer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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