Rascasse Audience Intelligence

Labor Day Audience in United States

A data profile of the people who buy, follow and care about Labor Day in United States — modelled from more than twelve digital signal sources. Labor Day has an estimated audience of 17,874,743 people in United States.

#26among Event in United States#106in Politics & Society

The average Labor Day fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Happy New Year (2014 film), Hostelling International, Memorial Day, with strongest over-indexing on Happy New Year (2014 film) (25.59× the country average).

Demographically, the Labor Day audience skews more female with an average age of 40.5, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Labor Day fan in United States is more female, around 40.5 years old, with strong DIY Mentality tendencies and a notable affinity for Happy New Year (2014 film).

Category: Politics & Society · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labor Day profile in United States.

Audience size
17.9M
in United States
Gender
59.4%♀
40.6% male
Age
40.5
average years
Country rank
#1899
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labor Day fans

59.4% are female, 40.6% are male, average age 40.5.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Labor Day audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.5
Estimated audience size17,874,743
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Labor Day audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

64.2%

of the worldwide Labor Day audience comes from United States.

Worldwide audience distribution share by country for Labor Day
CountryShare
United States64.2%
Colombia5.7%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labor Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Labor Day fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.19×
02Louisiana~300K1.16×
03California~2M1.15×
04Oklahoma~200K1.13×
05Georgia~600K1.12×
06Texas~1.5M1.10×
07North Carolina~600K1.10×
08South Carolina~300K1.10×
09Florida~1.5M1.09×
10New Mexico~100K1.09×
11Alabama~300K1.08×
12Arkansas~200K1.08×
13Indiana~300K1.07×
14Hawaii~80K1.06×
15Michigan~500K1.05×
16Virginia~500K1.05×
17Illinois~600K1.04×
18Tennessee~400K1.04×
19Nevada~200K1.04×
20Arizona~400K1.03×
21Washington~400K1.03×
22Maryland~300K1.03×
23Washington, District of Columbia~60K1.03×
24New York~1M1.00×
25Ohio~500K1.00×
26Missouri~300K1.00×
27Alaska~40K1.00×
28Colorado~300K0.99×
29Kentucky~200K0.99×
30New Jersey~400K0.98×
31Kansas~100K0.98×
32Massachusetts~300K0.97×
33Oregon~200K0.97×
34Connecticut~200K0.97×
35West Virginia~80K0.97×
36Montana~50K0.97×
37Delaware~50K0.96×
38Pennsylvania~600K0.95×
39Minnesota~200K0.94×
40Nebraska~80K0.93×
41Idaho~80K0.93×
42New Hampshire~60K0.92×
43Wisconsin~200K0.91×
44Utah~100K0.91×
45Rhode Island~50K0.91×
46Iowa~100K0.89×
47Maine~60K0.88×
48South Dakota~40K0.88×
49North Dakota~30K0.88×
50Vermont~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Labor Day, United States
0.77×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Labor Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Labor Day audience
#·InterestCategoryAffinity×
01Happy New Year (2014 film)Movies & TV25.59×
02Great LakesTravel & Leisure9.60×
03Hostelling InternationalTravel & Leisure7.16×
04Memorial DayPolitics & Society7.12×
05Veterans DayPolitics & Society5.60×
06southwest airlinesTravel & Leisure3.48×
07Bank of AmericaBusiness & Career2.24×
08Texas RoadhouseFood & Beverages2.23×
09American AirlinesTravel & Leisure2.15×
10U.S. stateTravel & Leisure1.81×
11WalmartShopping1.80×
12Rock musicMusic & Radio1.76×
13DogsPets & Animals1.75×
14United StatesTravel & Leisure1.64×
15PhotographyArts & Culture1.64×
16Current eventsArts & Culture1.64×
17FamilyKids & Family1.62×
18BusinessBusiness & Career1.57×
19NFLSports1.54×
20InstagramInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Labor Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Labor Day audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.77×
Community OrientationOPEN1.72×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Labor Day audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.01×
Pet OwnershipJOY1.06×
Healthy LifestyleBALANCE1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Labor Day have in United States?

Labor Day has an estimated audience of 17,874,743 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Labor Day fans?

59.4% of Labor Day fans are female, 40.6% are male, with an average age of 40.5 years.

03

Which brands do Labor Day fans like most?

Labor Day fans show strongest brand affinity for Happy New Year (2014 film) (25.59×), Hostelling International (7.16×), and Memorial Day (7.12×) over the country average.

04

Where do Labor Day fans live in United States?

Labor Day fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Labor Day fans also like?

Beyond Labor Day itself, the audience over-indexes on Hostelling International (7.16×), Memorial Day (7.12×), Great Lakes (9.6×), and southwest airlines (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Labor Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Labor Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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