Labor Day Audience in United States

Labor Day logo

Labor Day has an estimated audience of 17,813,783 people in United States. 59.4% are female, 40.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Happy New Year (2014 film), Memorial Day, Hostelling International, Great Lakes, southwest airlines.

The average Labor Day fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Happy New Year (2014 film), Memorial Day, Hostelling International, with strongest over-indexing on Happy New Year (2014 film) (25.59× the country average). Demographically, the Labor Day audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Labor Day fans

Demographic split for Labor Day audience in United States
MetricValue
Female59.4%
Male40.6%
Average age40.5
Estimated audience size17,813,783

Audience persona

The typical Labor Day fan in United States is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Happy New Year (2014 film).

Top regions in United States

Top regions ranked by reach for Labor Day in United States
RegionReachAffinity
California2,456,4931.25×
Texas1,779,7371.16×
Florida1,406,1321.17×
New York1,043,2931.05×
Illinois677,3051.14×
Georgia631,0181.15×
North Carolina614,3891.15×
Pennsylvania584,4140.97×
Ohio528,5560.96×
Michigan498,1221.07×
Virginia474,3091.09×
New Jersey458,9001.01×
Arizona393,5471.08×
Tennessee373,9121.05×
Washington371,0861.04×
Massachusetts365,9761.04×
Indiana357,6351.1×
Maryland318,9551.04×
Colorado299,6611.07×
South Carolina297,7351.11×
Missouri288,1031×
Louisiana277,3171.21×
Alabama262,1291.05×
Minnesota243,7260.95×
Wisconsin225,5010.84×
Kentucky222,3311×
Oklahoma221,5521.12×
Oregon206,1711.01×
Nevada176,2571.02×
Connecticut173,3680.97×
Mississippi165,5561.13×
Arkansas153,5531.05×
Utah143,0970.9×
Kansas138,6480.99×
Iowa127,2540.87×
New Mexico92,3031.03×
Hawaii84,3611.1×
Nebraska81,0360.91×
West Virginia74,8690.9×
Idaho73,2750.82×
New Hampshire62,0760.88×
Washington, District of Columbia56,8281.06×
Maine50,9370.8×
Rhode Island49,3160.87×
Montana45,1100.91×
Delaware45,1060.92×
Alaska36,2450.95×
South Dakota32,0300.78×
North Dakota29,5750.81×
Vermont22,5060.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Labor Day audience
BrandAffinityCategory
Happy New Year (2014 film)25.59×Movies & TV
Memorial Day7.12×Politics & Society
Hostelling International7.16×Travel & Leisure
Great Lakes9.6×Travel & Leisure
southwest airlines3.48×Travel & Leisure
Family1.62×Kids & Family
United States1.64×Travel & Leisure
Business1.57×Business & Career
Instagram1.54×Internet & Social Media
Photography1.64×Arts & Culture
Rock music1.76×Music & Radio
U.S. state1.81×Travel & Leisure
Current events1.64×Arts & Culture
Euphoria1.58×Movies & TV
YouTube1.51×Movies & TV
Dogs1.75×Pets & Animals
Texas Roadhouse2.23×Food & Beverages
Bank of America2.24×Business & Career
Walmart1.8×Shopping
Veterans Day5.6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Labor Day audience
TraitClusterScore
Price SensitivityPREMIUM1.38
Quality AwarenessPREMIUM1.24
Design AffinityPREMIUM1.2
TravellingTHRILL1.19
SustainabilityBALANCE1.18
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Labor Day
CountryShare
United States69.6%
Colombia4.4%
Chile2.4%

See Labor Day audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Labor Day have in United States?

Labor Day has an estimated audience of 17,813,783 people in United States, concentrated in California and Texas.

What is the gender split and age of Labor Day fans?

59.4% of Labor Day fans are female, 40.6% are male, with an average age of 40.5 years.

Which brands do Labor Day fans like most?

Labor Day fans show strongest brand affinity for Happy New Year (2014 film) (25.59×), Memorial Day (7.12×), and Hostelling International (7.16×) over the country average.

Where do Labor Day fans live in United States?

Labor Day fans in United States are most concentrated in California (reach 2,456,493), Texas (reach 1,779,737), and Florida (reach 1,406,132). These three regions account for the largest share of the active audience.

What other brands do Labor Day fans also like?

Beyond Labor Day itself, the audience over-indexes on Memorial Day (7.12×), Hostelling International (7.16×), Great Lakes (9.6×), and southwest airlines (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Labor Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.