Memorial Day Audience in United States

Memorial Day logo

Memorial Day has an estimated audience of 14,305,061 people in United States. 55.3% are female, 44.7% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: Veterans Day, Fox News Channel, Patriotism, Remembrance Day, Eagle.

The average Memorial Day fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Veterans Day, Fox News Channel, Patriotism, with strongest over-indexing on Veterans Day (7.19× the country average). Demographically, the Memorial Day audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Memorial Day fans

Demographic split for Memorial Day audience in United States
MetricValue
Female55.3%
Male44.7%
Average age44.1
Estimated audience size14,305,061

Audience persona

The typical Memorial Day fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Veterans Day.

Top regions in United States

Top regions ranked by reach for Memorial Day in United States
RegionReachAffinity
California1,842,3641.17×
Texas1,345,8881.09×
Florida1,092,3371.13×
New York934,3241.17×
Pennsylvania541,4991.12×
Illinois523,8491.1×
Georgia480,0631.09×
North Carolina474,8061.1×
Ohio470,6681.07×
New Jersey430,0381.18×
Michigan386,9191.03×
Virginia364,3521.05×
Arizona302,0021.03×
Tennessee289,4051.01×
Washington286,0191×
Massachusetts282,9931×
Indiana276,2161.06×
Maryland243,9330.99×
South Carolina229,7201.07×
Colorado226,6431.01×
Missouri224,7080.97×
Louisiana213,5571.16×
Wisconsin210,5000.98×
Alabama201,5701.01×
Minnesota189,3130.92×
Oklahoma172,5601.09×
Kentucky172,3610.96×
Oregon160,3670.98×
Connecticut160,3111.12×
Nevada157,2011.14×
Mississippi130,3981.11×
Arkansas120,1191.02×
Iowa117,5571×
Utah109,2720.85×
Kansas104,0250.92×
New Mexico70,8180.99×
Idaho68,1320.95×
Hawaii65,0241.06×
Nebraska60,9750.85×
West Virginia59,5860.89×
New Hampshire49,9410.89×
Maine47,1810.92×
Washington, District of Columbia42,4130.99×
Rhode Island39,5020.87×
Montana35,2220.89×
Delaware34,8970.88×
South Dakota29,6670.9×
Alaska27,2200.89×
North Dakota23,1430.79×
Vermont21,5950.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memorial Day audience
BrandAffinityCategory
Veterans Day7.19×Politics & Society
Fox News Channel1.67×Movies & TV
Patriotism3.55×Politics & Society
Remembrance Day10.63×Politics & Society
Eagle6.08×Pets & Animals
YouTube Music1.95×Internet & Social Media
Sibling1.61×Kids & Family
Hacksaw Ridge5.89×Movies & TV
Memorial5.47×Politics & Society
Bible1.59×Politics & Society
Menards1.55×Home & Garden
Perfection1.54×Business & Career
Tractor Supply Company1.94×Shopping
Nation1.68×Politics & Society
Terminator (franchise)5.31×Movies & TV
Made in USA1.66×Business & Career
Zero Dark Thirty6.27×Movies & TV
Braveheart5.95×Movies & TV
IHOP1.58×Food & Beverages
Exhibition game1.55×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memorial Day audience
TraitClusterScore
IndulgenceJOY1.36
Price SensitivityPREMIUM1.31
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.19
CreativityOPEN1.14
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Memorial Day
CountryShare
United States78.1%
United Kingdom2.9%
China2.6%

See Memorial Day audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Memorial Day have in United States?

Memorial Day has an estimated audience of 14,305,061 people in United States, concentrated in California and Texas.

What is the gender split and age of Memorial Day fans?

55.3% of Memorial Day fans are female, 44.7% are male, with an average age of 44.1 years.

Which brands do Memorial Day fans like most?

Memorial Day fans show strongest brand affinity for Veterans Day (7.19×), Fox News Channel (1.67×), and Patriotism (3.55×) over the country average.

Where do Memorial Day fans live in United States?

Memorial Day fans in United States are most concentrated in California (reach 1,842,364), Texas (reach 1,345,888), and Florida (reach 1,092,337). These three regions account for the largest share of the active audience.

What other brands do Memorial Day fans also like?

Beyond Memorial Day itself, the audience over-indexes on Fox News Channel (1.67×), Patriotism (3.55×), Remembrance Day (10.63×), and Eagle (6.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memorial Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.