Rascasse Audience Intelligence

Memorial Day Audience in United States

A data profile of the people who buy, follow and care about Memorial Day in United States — modelled from more than twelve digital signal sources. Memorial Day has an estimated audience of 14,305,061 people in United States.

#1653among Topic in United States#150in Politics & Society

The average Memorial Day fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Veterans Day, Donald Trump, Patriotism, with strongest over-indexing on Veterans Day (7.19× the country average).

Demographically, the Memorial Day audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memorial Day fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Veterans Day.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memorial Day profile in United States.

Audience size
14.3M
in United States
Gender
55.3%♀
44.7% male
Age
44.1
average years
Country rank
#2453
Topic in United States
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memorial Day fans

55.3% are female, 44.7% are male, average age 44.1.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Memorial Day audience in United States
MetricValue
Female55.3%
Male44.7%
Average age44.1
Estimated audience size14,305,061
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Memorial Day audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3918%
40-4923%
50+33%
Fig. 04

Worldwide distribution

77.9%

of the worldwide Memorial Day audience comes from United States.

Worldwide audience distribution share by country for Memorial Day
CountryShare
United States77.9%
United Kingdom2.9%
China2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memorial Day audience in United States is strongest.

Fig. 05

Top regions by affinity

Memorial Day fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.12×
02New York~900K1.12×
03Louisiana~200K1.12×
04New Jersey~400K1.11×
05Mississippi~100K1.11×
06Florida~1M1.10×
07Pennsylvania~500K1.09×
08Nevada~200K1.09×
09Texas~1.5M1.08×
10Connecticut~200K1.08×
11North Carolina~500K1.07×
12Oklahoma~200K1.07×
13Illinois~500K1.06×
14Georgia~500K1.06×
15South Carolina~200K1.05×
16Ohio~500K1.04×
17Arkansas~100K1.04×
18Hawaii~60K1.04×
19Washington, District of Columbia~40K1.04×
20Virginia~400K1.03×
21Washington~300K1.03×
22Michigan~400K1.02×
23Indiana~300K1.02×
24Alabama~200K1.02×
25Arizona~300K1.01×
26Tennessee~300K1.00×
27Maryland~200K1.00×
28Massachusetts~300K0.99×
29Colorado~200K0.99×
30New Mexico~70K0.99×
31Oregon~200K0.98×
32Iowa~100K0.98×
33South Dakota~30K0.98×
34Missouri~200K0.97×
35Wisconsin~200K0.97×
36Kentucky~200K0.97×
37Idaho~70K0.97×
38Alaska~30K0.96×
39West Virginia~60K0.94×
40Maine~50K0.94×
41Kansas~100K0.93×
42Montana~40K0.93×
43Minnesota~200K0.92×
44Nebraska~70K0.92×
45New Hampshire~50K0.92×
46Delaware~40K0.92×
47Vermont~20K0.91×
48Rhode Island~40K0.90×
49Utah~100K0.86×
50North Dakota~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Memorial Day, United States
0.85×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memorial Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memorial Day audience
#·InterestCategoryAffinity×
01Remembrance DayPolitics & Society10.63×
02Veterans DayPolitics & Society7.19×
03EaglePets & Animals6.08×
04Hacksaw RidgeMovies & TV5.89×
05MemorialPolitics & Society5.47×
06Terminator (franchise)Movies & TV5.31×
07PatriotismPolitics & Society3.55×
08YouTube MusicInternet & Social Media1.95×
09Tractor Supply CompanyShopping1.94×
10Joe BidenPolitics & Society1.79×
11NationPolitics & Society1.68×
12Fox News ChannelMovies & TV1.67×
13Made in USABusiness & Career1.66×
14Melania TrumpPolitics & Society1.64×
15Donald TrumpPolitics & Society1.63×
16SiblingKids & Family1.61×
17BiblePolitics & Society1.59×
18MenardsHome & Garden1.55×
19PerfectionBusiness & Career1.54×
20Dick Van DykeMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memorial Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memorial Day audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.29×
Community OrientationOPEN1.20×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memorial Day audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Early Adopter MentalityPOWER0.98×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memorial Day have in United States?

Memorial Day has an estimated audience of 14,305,061 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Memorial Day fans?

55.3% of Memorial Day fans are female, 44.7% are male, with an average age of 44.1 years.

03

Which brands do Memorial Day fans like most?

Memorial Day fans show strongest brand affinity for Veterans Day (7.19×), Donald Trump (1.63×), and Patriotism (3.55×) over the country average.

04

Where do Memorial Day fans live in United States?

Memorial Day fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Memorial Day fans also like?

Beyond Memorial Day itself, the audience over-indexes on Donald Trump (1.63×), Patriotism (3.55×), Remembrance Day (10.63×), and Melania Trump (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Memorial Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Memorial Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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