Nation Audience in United States

Nation has an estimated audience of 29,327,584 people in United States. 49.3% are female, 50.7% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, MSN, Chuck Norris, Aaron Rodgers, Fox News Channel.

The average Nation fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, MSN, Chuck Norris, with strongest over-indexing on Capital One (2.69× the country average). Demographically, the Nation audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Nation fans

Demographic split for Nation audience in United States
MetricValue
Female49.3%
Male50.7%
Average age43.5
Estimated audience size29,327,584

Audience persona

The typical Nation fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Nation in United States
RegionReachAffinity
California20,578,6266.38×
Texas3,613,4551.43×
Florida1,936,0350.98×
New York1,743,8111.06×
Ohio1,298,2941.44×
Georgia961,6101.06×
North Carolina870,8820.99×
Pennsylvania823,4570.83×
Illinois801,4980.82×
Virginia775,8061.09×
Michigan619,0680.81×
Tennessee613,7961.04×
Massachusetts584,6451.01×
New Jersey553,8390.74×
Arizona553,4710.92×
Washington551,1300.94×
Maryland540,3371.07×
Indiana473,5950.88×
South Carolina433,4750.98×
Kentucky410,7271.12×
Missouri406,1770.86×
Alabama391,8130.96×
Louisiana376,2890.99×
Colorado367,7890.8×
Minnesota342,6480.82×
Oklahoma318,0370.98×
Wisconsin297,6230.67×
Oregon297,6000.89×
Nevada295,8381.04×
Mississippi247,9041.03×
Connecticut225,9950.77×
Arkansas212,0010.88×
Kansas201,4000.87×
Iowa184,4900.76×
Utah184,2010.7×
New Mexico137,1410.93×
Washington, District of Columbia127,9191.45×
West Virginia115,3980.84×
Nebraska108,5400.74×
Idaho105,9750.72×
Hawaii104,6100.83×
New Hampshire73,0200.63×
Rhode Island72,5380.78×
Maine70,4670.67×
Montana67,1100.82×
Delaware53,6040.66×
South Dakota45,9850.68×
Vermont39,9140.78×
Alaska36,9020.59×
North Dakota36,7790.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nation audience
BrandAffinityCategory
Capital One2.69×Business & Career
MSN2.59×News
Chuck Norris3.76×Movies & TV
Aaron Rodgers3.68×Sports
Fox News Channel1.59×Movies & TV
CarGurus3.13×Cars & Mobility
Google Flights3.02×Travel & Leisure
Google Maps2.09×Internet & Social Media
Singer-songwriter1.96×Music & Radio
Hobby Lobby1.84×Home & Garden
Bruce Willis3.41×Movies & TV
DeviantArt3.26×Internet & Social Media
Dentistry2.31×Business & Career
Beetlejuice2.06×Movies & TV
Staples (Canada)2.11×Business & Career
Google News2.37×News
Clint Eastwood3.62×Movies & TV
Dollar General1.56×Shopping
Aldi1.57×Shopping
Matthew McConaughey3.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nation audience
TraitClusterScore
PatriotismCONSERVATISM1.73
SpiritualityBALANCE1.29
Need for SecurityCONSERVATISM1.21
Risk AppetiteTHRILL1.2
IndividualismJOY1.17
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Nation
CountryShare
United States50.8%
Brazil6.5%
United Kingdom4.8%

See Nation audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Nation have in United States?

Nation has an estimated audience of 29,327,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Nation fans?

49.3% of Nation fans are female, 50.7% are male, with an average age of 43.5 years.

Which brands do Nation fans like most?

Nation fans show strongest brand affinity for Capital One (2.69×), MSN (2.59×), and Chuck Norris (3.76×) over the country average.

Where do Nation fans live in United States?

Nation fans in United States are most concentrated in California (reach 20,578,626), Texas (reach 3,613,455), and Florida (reach 1,936,035). These three regions account for the largest share of the active audience.

What other brands do Nation fans also like?

Beyond Nation itself, the audience over-indexes on MSN (2.59×), Chuck Norris (3.76×), Aaron Rodgers (3.68×), and Fox News Channel (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.