Rascasse Audience Intelligence

Nation Audience in United States

A data profile of the people who buy, follow and care about Nation in United States — modelled from more than twelve digital signal sources. Nation has an estimated audience of 29,327,584 people in United States.

#670among Topic in United States#51in Politics & Society

The average Nation fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Reddit, Real property, with strongest over-indexing on Chuck Norris (3.6× the country average).

Demographically, the Nation audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nation fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nation profile in United States.

Audience size
29.3M
in United States
Gender
49.3%♀
50.7% male
Age
43.5
average years
Country rank
#966
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nation fans

49.3% are female, 50.7% are male, average age 43.5.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Nation audience in United States
MetricValue
Female49.3%
Male50.7%
Average age43.5
Estimated audience size29,327,584
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Nation audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

50.7%

of the worldwide Nation audience comes from United States.

Worldwide audience distribution share by country for Nation
CountryShare
United States50.7%
Brazil6.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nation audience in United States is strongest.

Fig. 05

Top regions by affinity

Nation fans by region: top regions in United States
#RegionReachAffinity×
01California~13M4.13×
02Washington, District of Columbia~100K1.62×
03Colorado~700K1.58×
04Hawaii~200K1.50×
05Massachusetts~800K1.39×
06Texas~3M1.20×
07Georgia~1M1.20×
08Virginia~800K1.18×
09Oregon~400K1.16×
10Maryland~500K1.08×
11Ohio~1M1.07×
12New York~1.5M1.05×
13Arizona~600K1.02×
14Tennessee~600K1.01×
15North Carolina~900K1.00×
16Illinois~1M0.99×
17Missouri~500K0.99×
18Minnesota~400K0.99×
19Louisiana~400K0.99×
20New Mexico~100K0.99×
21South Carolina~400K0.98×
22Kentucky~400K0.98×
23Florida~2M0.97×
24Michigan~700K0.96×
25Oklahoma~300K0.94×
26Nevada~300K0.94×
27Indiana~500K0.92×
28New Hampshire~100K0.92×
29Montana~70K0.92×
30Washington~500K0.91×
31Alabama~400K0.91×
32South Dakota~60K0.91×
33Mississippi~200K0.90×
34Kansas~200K0.90×
35Utah~200K0.89×
36Arkansas~200K0.89×
37Alaska~60K0.89×
38Wisconsin~400K0.88×
39Vermont~50K0.88×
40Pennsylvania~900K0.87×
41Rhode Island~80K0.86×
42Nebraska~100K0.85×
43Idaho~100K0.85×
44Iowa~200K0.84×
45West Virginia~100K0.84×
46Delaware~70K0.83×
47Connecticut~200K0.82×
48Maine~90K0.82×
49New Jersey~600K0.79×
50North Dakota~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Nation, United States
0.79×1.00×4.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nation audience
#·InterestCategoryAffinity×
01Chuck NorrisMovies & TV3.60×
02WWE Hall of FameSports3.22×
03John CenaSports3.06×
04PatriotismPolitics & Society2.88×
05Tom CruiseMovies & TV2.86×
06Drudge ReportSports2.63×
07Sustainable energyHome & Garden2.58×
08New York PostNews2.40×
09Renewable energyBusiness & Career2.38×
10Real propertyHome & Garden2.17×
11InnovationBusiness & Career2.05×
12FedExBusiness & Career1.99×
13Solar energyHome & Garden1.98×
14Made in USABusiness & Career1.97×
15DentistryBusiness & Career1.86×
16GeneticsKids & Family1.85×
17RadioTechnology & Electronics1.73×
18Fox News ChannelMovies & TV1.71×
19RedditInternet & Social Media1.66×
20TraditionPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
SpiritualityBALANCE1.52×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.84×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nation have in United States?

Nation has an estimated audience of 29,327,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nation fans?

49.3% of Nation fans are female, 50.7% are male, with an average age of 43.5 years.

03

Which brands do Nation fans like most?

Nation fans show strongest brand affinity for Chuck Norris (3.6×), Reddit (1.66×), and Real property (2.17×) over the country average.

04

Where do Nation fans live in United States?

Nation fans in United States are most concentrated in California (reach ~13M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Nation fans also like?

Beyond Nation itself, the audience over-indexes on Reddit (1.66×), Real property (2.17×), WWE Hall of Fame (3.22×), and Genetics (1.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Nation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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