A data profile of the people who buy, follow and care about Nation in Brazil — modelled from more than twelve digital signal sources. Nation has an estimated audience of 3,778,870 people in Brazil.
Nation has an estimated audience of 3,778,870 people in Brazil. 51.0% are female, 49.0% are male, average age 36.9. Top brand affinities: CR Vasco da Gama, Fluminense FC, Public transport, Spanish language, Tradition.
Top brand affinities include CR Vasco da Gama, Fluminense FC, Public transport, with strongest over-indexing on CR Vasco da Gama (1.85× the country average).
Demographically, the Nation audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Nation fan in Brazil is balanced, around 36.9 years old, with strong Tradition tendencies and a notable affinity for CR Vasco da Gama.
The key figures that characterise the Nation profile in Brazil.
51.0% are female, 49.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.9 |
| Estimated audience size | 3,778,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Nation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 50.7% |
| Brazil | 6.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Nation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 3.34× | ||
| 02 | Spanish language | Politics & Society | 2.44× | ||
| 03 | Sandra Bullock | Movies & TV | 2.42× | ||
| 04 | Public transport | Cars & Mobility | 2.41× | ||
| 05 | Microwave oven | Home & Garden | 2.35× | ||
| 06 | Anne Hathaway | Movies & TV | 2.18× | ||
| 07 | Atlético Madrid | Sports | 1.95× | ||
| 08 | A.C. Milan | Sports | 1.94× | ||
| 09 | Tradition | Politics & Society | 1.92× | ||
| 10 | Chelsea F.C. | Sports | 1.89× | ||
| 11 | CR Vasco da Gama | Sports | 1.85× | ||
| 12 | Brad Pitt | Movies & TV | 1.79× | ||
| 13 | Leonardo DiCaprio | Movies & TV | 1.79× | ||
| 14 | Virtual reality | Technology & Electronics | 1.73× | ||
| 15 | Fluminense FC | Sports | 1.72× | ||
| 16 | Pay television | Movies & TV | 1.65× | ||
| 17 | Juventus F.C. | Sports | 1.64× | ||
| 18 | Manchester City F.C. | Sports | 1.58× | ||
| 19 | Activism | Politics & Society | 1.56× | ||
| 20 | Real property | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.92× | |
| Patriotism | CONSERVATISM | 1.69× | |
| Individualism | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.35× | |
| Luxury Orientation | PREMIUM | 0.45× | |
| Price Sensitivity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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