Nation Audience in Germany
Nation has an estimated audience of 961,801 people in Germany. 32.5% are female, 67.5% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kyokushin, KLIX (AM), Israel, Progressive rock, Litter box.
The average Nation fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kyokushin, KLIX (AM), Israel, with strongest over-indexing on Kyokushin (20× the country average). Demographically, the Nation audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Nation fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 37.0 |
| Estimated audience size | 961,801 |
Audience persona
The typical Nation fan in Germany is more male, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Kyokushin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,315 | 0.97× |
| Bayern | 136,247 | 0.88× |
| Baden-Württemberg | 119,215 | 0.91× |
| Niedersachsen | 92,654 | 0.99× |
| Hessen | 84,804 | 1.16× |
| Berlin | 83,606 | 1.94× |
| Rheinland-Pfalz | 44,717 | 0.93× |
| Sachsen | 43,189 | 0.92× |
| Schleswig-Holstein | 32,498 | 0.94× |
| Brandenburg | 28,940 | 0.97× |
| Hamburg | 23,058 | 1.06× |
| Thüringen | 20,868 | 0.85× |
| Sachsen-Anhalt | 18,909 | 0.76× |
| Mecklenburg-Vorpommern | 15,437 | 0.84× |
| Saarland | 9,835 | 0.83× |
| Bremen | 8,653 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kyokushin | 20× | Sports |
| KLIX (AM) | 3.63× | Music & Radio |
| Israel | 2.55× | Travel & Leisure |
| Progressive rock | 2.01× | Music & Radio |
| Litter box | 1.52× | Pets & Animals |
| Medieval fantasy | 12.83× | Literature |
| Unique Gifts | 1.52× | Shopping |
| Este, Veneto | 2.69× | Travel & Leisure |
| Christmas Gift | 1.78× | Kids & Family |
| Alaska | 3.57× | Travel & Leisure |
| Snow White (Fables) | 2.18× | Literature |
| Natural rubber | 2.14× | Cars & Mobility |
| Commercial mortgage | 1.65× | Business & Career |
| The Journey (1959 film) | 11.28× | Movies & TV |
| Oliver Kahn | 2.54× | Sports |
| ICF International | 20× | Business & Career |
| Home Delivery | 1.88× | Food & Beverages |
| Captain Fantastic (film) | 5.92× | Movies & TV |
| Buying a House | 3.93× | Home & Garden |
| Buying and Selling | 20× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Spirituality | BALANCE | 1.41 |
| Patriotism | CONSERVATISM | 1.4 |
| Early Adopter Mentality | POWER | 1.39 |
| Community Orientation | OPEN | 1.38 |
| Urban Lifestyle | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| Brazil | 6.5% |
| United Kingdom | 4.8% |
See Nation audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nation have in Germany?
Nation has an estimated audience of 961,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nation fans?
32.5% of Nation fans are female, 67.5% are male, with an average age of 37.0 years.
Which brands do Nation fans like most?
Nation fans show strongest brand affinity for Kyokushin (20×), KLIX (AM) (3.63×), and Israel (2.55×) over the country average.
Where do Nation fans live in Germany?
Nation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,315), Bayern (reach 136,247), and Baden-Württemberg (reach 119,215). These three regions account for the largest share of the active audience.
What other brands do Nation fans also like?
Beyond Nation itself, the audience over-indexes on KLIX (AM) (3.63×), Israel (2.55×), Progressive rock (2.01×), and Litter box (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.