Rascasse Audience Intelligence

Nation Audience in Germany

A data profile of the people who buy, follow and care about Nation in Germany — modelled from more than twelve digital signal sources. Nation has an estimated audience of 961,801 people in Germany.

#3246among Topic in Germany#296in Politics & Society

The average Nation fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ronaldinho, Freedom Party of Austria, Tagesschau, with strongest over-indexing on Ronaldinho (18.82× the country average).

Demographically, the Nation audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nation fan in Germany is more male, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for Ronaldinho.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nation profile in Germany.

Audience size
962K
in Germany
Gender
32.5%♀
67.5% male
Age
37.0
average years
Country rank
#6766
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nation fans

32.5% are female, 67.5% are male, average age 37.0.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Nation audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age37.0
Estimated audience size961,801
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Nation audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Nation audience comes from Germany.

Worldwide audience distribution share by country for Nation
CountryShare
United States50.7%
Brazil6.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nation fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.63×
02Hessen~80K1.13×
03Hamburg~20K1.02×
04Bremen~8K1.02×
05Sachsen~50K1.00×
06Niedersachsen~90K0.97×
07Brandenburg~30K0.97×
08Saarland~10K0.97×
09Nordrhein-Westfalen~200K0.96×
10Rheinland-Pfalz~50K0.96×
11Bayern~100K0.94×
12Schleswig-Holstein~30K0.94×
13Thüringen~20K0.92×
14Baden-Württemberg~100K0.91×
15Mecklenburg-Vorpommern~20K0.90×
16Sachsen-Anhalt~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Nation, Germany
0.89×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nation audience
#·InterestCategoryAffinity×
01Freedom Party of AustriaPolitics & Society26.92×
02Patti SmithMusic & Radio20.00×
03Neil Patrick HarrisMovies & TV20.00×
04MonumentsMusic & Radio20.00×
05Elfen LiedLiterature20.00×
06SepulturaMusic & Radio19.12×
07RonaldinhoSports18.82×
08KettcarMusic & Radio12.37×
09Che GuevaraPolitics & Society9.41×
10Kate BushMusic & Radio8.91×
11Kurt CobainMusic & Radio8.76×
12Chester BenningtonMusic & Radio7.96×
13Jimmy KimmelMovies & TV6.92×
14Italo discoMusic & Radio6.54×
15Scorpions (band)Music & Radio4.32×
16Tour de FranceSports3.04×
17FocusNews2.89×
18TagesschauMovies & TV2.72×
19TipicoGames2.61×
20RyanairTravel & Leisure2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.68×
SpiritualityBALANCE1.64×
Need for SecurityCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
DIY MentalityTHRILL0.63×
Price SensitivityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nation have in Germany?

Nation has an estimated audience of 961,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nation fans?

32.5% of Nation fans are female, 67.5% are male, with an average age of 37.0 years.

03

Which brands do Nation fans like most?

Nation fans show strongest brand affinity for Ronaldinho (18.82×), Freedom Party of Austria (26.92×), and Tagesschau (2.72×) over the country average.

04

Where do Nation fans live in Germany?

Nation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nation fans also like?

Beyond Nation itself, the audience over-indexes on Freedom Party of Austria (26.92×), Tagesschau (2.72×), Patti Smith (20×), and Neil Patrick Harris (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Nation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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