A data profile of the people who buy, follow and care about Kettcar in Germany — modelled from more than twelve digital signal sources. Kettcar has an estimated audience of 317,121 people in Germany.
The average Kettcar fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Stars, Sharks, Ash (band), with strongest over-indexing on Stars (211.04× the country average).
Demographically, the Kettcar audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kettcar fan in Germany is balanced, around 31.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stars.
The key figures that characterise the Kettcar profile in Germany.
49.1% are female, 50.9% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 31.0 |
| Estimated audience size | 317,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Kettcar audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 89.3% |
| United States | 3.2% |
| United Kingdom | 1.1% |
Where the Kettcar audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~40K | 1.49× | |
| 02 | Nordrhein-Westfalen | ~80K | 1.21× | |
| 03 | Hamburg | ~8K | 1.20× | |
| 04 | Bayern | ~60K | 1.16× | |
| 05 | Schleswig-Holstein | ~10K | 1.11× | |
| 06 | Baden-Württemberg | ~50K | 1.08× | |
| 07 | Rheinland-Pfalz | ~20K | 1.07× | |
| 08 | Brandenburg | ~10K | 1.05× | |
| 09 | Bremen | ~3K | 1.02× | |
| 10 | Mecklenburg-Vorpommern | ~6K | 0.97× | |
| 11 | Hessen | ~20K | 0.89× | |
| 12 | Saarland | ~3K | 0.83× | |
| 13 | Thüringen | ~6K | 0.82× | |
| 14 | Sachsen-Anhalt | ~6K | 0.75× | |
| 15 | Sachsen | ~10K | 0.73× | |
| 16 | Berlin | ~10K | 0.72× |
The strongest cross-interests of the Kettcar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little Stranger | Music & Radio | 400.98× | ||
| 02 | Manu Chao | Music & Radio | 366.81× | ||
| 03 | PAWS | Music & Radio | 327.08× | ||
| 04 | Kapelle Petra | Music & Radio | 307.00× | ||
| 05 | Ash (band) | Music & Radio | 294.44× | ||
| 06 | Danko Jones | Music & Radio | 281.84× | ||
| 07 | Boys Noize | Music & Radio | 280.04× | ||
| 08 | Wir sind Helden | Music & Radio | 277.12× | ||
| 09 | blackmail | Music & Radio | 271.43× | ||
| 10 | Beastie Boys | Music & Radio | 215.84× | ||
| 11 | Die Antwoord | Music & Radio | 211.69× | ||
| 12 | Stars | Music & Radio | 211.04× | ||
| 13 | Goldfinger (band) | Music & Radio | 199.37× | ||
| 14 | Madsen (band) | Music & Radio | 185.45× | ||
| 15 | Sharks | Music & Radio | 164.94× | ||
| 16 | Placebo (band) | Music & Radio | 143.94× | ||
| 17 | Therapy? | Music & Radio | 127.77× | ||
| 18 | Beirut (band) | Music & Radio | 98.70× | ||
| 19 | Sportfreunde Stiller | Music & Radio | 79.24× | ||
| 20 | Pennywise (band) | Music & Radio | 69.27× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.51× | |
| Spirituality | BALANCE | 1.72× | |
| Patriotism | CONSERVATISM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.91× | |
| Quality Awareness | PREMIUM | 1.01× |
Kettcar has an estimated audience of 317,121 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
49.1% of Kettcar fans are female, 50.9% are male, with an average age of 31.0 years.
Kettcar fans show strongest brand affinity for Stars (211.04×), Sharks (164.94×), and Ash (band) (294.44×) over the country average.
Kettcar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Kettcar itself, the audience over-indexes on Sharks (164.94×), Ash (band) (294.44×), Wir sind Helden (277.12×), and Manu Chao (366.81×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kettcar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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