Sharks Audience in Germany
Sharks has an estimated audience of 909,516 people in Germany. 34.2% are female, 65.8% are male, average age 37.8. Top brand affinities: Beck, Kettcar, Beastie Boys, Deftones, The Sound of Music.
Top brand affinities include Beck, Kettcar, Beastie Boys, with strongest over-indexing on Beck (50.04× the country average). Demographically, the Sharks audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Sharks fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 37.8 |
| Estimated audience size | 909,516 |
Audience persona
The typical Sharks fan in Germany is more male, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Beck.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beck | 50.04× | Music & Radio |
| Kettcar | 94.63× | Music & Radio |
| Beastie Boys | 148.57× | Music & Radio |
| Deftones | 71.73× | Music & Radio |
| The Sound of Music | 165.5× | Music & Radio |
| Hot Water Music | 209.75× | Music & Radio |
| The Menzingers | 176.46× | Music & Radio |
| Jennette McCurdy | 57.55× | Movies & TV |
| Moby | 47.31× | Music & Radio |
| Fugazi | 67.53× | Music & Radio |
| Wir sind Helden | 51.56× | Music & Radio |
| The Hills | 66.82× | Movies & TV |
| Burnley Football Club | 128.43× | Sports |
| Jack White | 13.23× | Movies & TV |
| Anti-Flag | 109.39× | Music & Radio |
| Kurt Cobain | 14.05× | Music & Radio |
| Social Distortion | 45.86× | Music & Radio |
| Placebo (band) | 30× | Music & Radio |
| Stone Temple Pilots | 36.26× | Music & Radio |
| Snow Patrol | 50.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.09 |
| Quality Awareness | PREMIUM | 2.22 |
| Early Adopter Mentality | POWER | 1.9 |
| Urban Lifestyle | OPEN | 1.62 |
| Extroversion | THRILL | 1.47 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 10.7% |
| Australia | 6.7% |
See Sharks audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
- Schiller (band) (652,640)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sharks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.