Sharks Audience in Germany
Sharks has an estimated audience of 909,516 people in Germany. 34.2% are female, 65.8% are male, average age 37.8. Top brand affinities: Dog breed, Oliver Kahn, CAC 40, Magazine (band), Israel.
Top brand affinities include Dog breed, Oliver Kahn, CAC 40, with strongest over-indexing on Dog breed (24.78× the country average). Demographically, the Sharks audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Sharks fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 37.8 |
| Estimated audience size | 909,516 |
Audience persona
The typical Sharks fan in Germany is more male, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 24.78× | Pets & Animals |
| Oliver Kahn | 19.99× | Sports |
| CAC 40 | 5.46× | Business & Career |
| Magazine (band) | 15.86× | Music & Radio |
| Israel | 4.86× | Travel & Leisure |
| Celtic mythology | 11.7× | Arts & Culture |
| Hastings, New Zealand | 66.82× | Travel & Leisure |
| Bull riding | 9.64× | Sports |
| Clondalkin | 67.53× | Business & Career |
| Goosebumps (film) | 13.3× | Movies & TV |
| Zero Hedge | 22.29× | Business & Career |
| Progressive rock | 2.12× | Music & Radio |
| Ma Mère | 13.81× | Movies & TV |
| Palestine Polytechnic University | 14.05× | Business & Career |
| Moroccan riad | 6.96× | Politics & Society |
| The Bugaboos | 9.14× | Travel & Leisure |
| Guitar Magazine | 51.56× | Music & Radio |
| Winemaking | 5.21× | Food & Beverages |
| Arnold Palmer | 14.07× | Sports |
| Univision | 7.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.09 |
| Quality Awareness | PREMIUM | 2.22 |
| Early Adopter Mentality | POWER | 1.9 |
| Urban Lifestyle | OPEN | 1.62 |
| Extroversion | THRILL | 1.47 |
| Travelling | THRILL | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| United Kingdom | 10.7% |
| Australia | 6.7% |
See Sharks audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
- Schiller (band) (652,640)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sharks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.