Stars Audience in Germany
Stars has an estimated audience of 943,620 people in Germany. 60.4% are female, 39.6% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Dog breed, Oliver Kahn, Circular economy, Handmade Gifts, Glass cutter.
The average Stars fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Dog breed, Oliver Kahn, Circular economy, with strongest over-indexing on Dog breed (9.48× the country average). Demographically, the Stars audience skews more female with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Stars fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 36.5 |
| Estimated audience size | 943,620 |
Audience persona
The typical Stars fan in Germany is more female, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 202,453 | 0.98× |
| Bayern | 113,264 | 0.75× |
| Niedersachsen | 111,144 | 1.21× |
| Baden-Württemberg | 103,386 | 0.8× |
| Hessen | 64,523 | 0.9× |
| Sachsen | 54,069 | 1.17× |
| Berlin | 49,577 | 1.18× |
| Brandenburg | 47,813 | 1.63× |
| Rheinland-Pfalz | 37,015 | 0.78× |
| Schleswig-Holstein | 30,429 | 0.9× |
| Sachsen-Anhalt | 26,570 | 1.09× |
| Thüringen | 22,655 | 0.94× |
| Hamburg | 19,521 | 0.92× |
| Mecklenburg-Vorpommern | 18,968 | 1.05× |
| Bremen | 8,959 | 1.11× |
| Saarland | 6,888 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 9.48× | Pets & Animals |
| Oliver Kahn | 25.88× | Sports |
| Circular economy | 25.28× | Business & Career |
| Handmade Gifts | 6.64× | Kids & Family |
| Glass cutter | 23.48× | Home & Garden |
| myDealZ | 6.76× | Shopping |
| Bull riding | 13.36× | Sports |
| Korhogo | 133.38× | Travel & Leisure |
| Magazine (band) | 9.57× | Music & Radio |
| KLIX (AM) | 4.51× | Music & Radio |
| Glencore | 20× | Business & Career |
| Zero Hedge | 27.6× | Business & Career |
| Guitar Magazine | 77.48× | Music & Radio |
| Home construction | 1.59× | Home & Garden |
| The Bugaboos | 12.14× | Travel & Leisure |
| Celtic mythology | 7.41× | Arts & Culture |
| Goosebumps (film) | 11.83× | Movies & TV |
| Progressive rock | 1.98× | Music & Radio |
| San Gil | 5.33× | Travel & Leisure |
| Guayabera | 25.4× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Urban Lifestyle | OPEN | 1.82 |
| Sustainability | BALANCE | 1.54 |
| Community Orientation | OPEN | 1.43 |
| Early Adopter Mentality | POWER | 1.42 |
| Price Sensitivity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 8.1% |
| India | 8.0% |
See Stars audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Stars have in Germany?
Stars has an estimated audience of 943,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stars fans?
60.4% of Stars fans are female, 39.6% are male, with an average age of 36.5 years.
Which brands do Stars fans like most?
Stars fans show strongest brand affinity for Dog breed (9.48×), Oliver Kahn (25.88×), and Circular economy (25.28×) over the country average.
Where do Stars fans live in Germany?
Stars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,453), Bayern (reach 113,264), and Niedersachsen (reach 111,144). These three regions account for the largest share of the active audience.
What other brands do Stars fans also like?
Beyond Stars itself, the audience over-indexes on Oliver Kahn (25.88×), Circular economy (25.28×), Handmade Gifts (6.64×), and Glass cutter (23.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.