Wir sind Helden Audience in Germany
Wir sind Helden has an estimated audience of 258,118 people in Germany. 48.1% are female, 51.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stars, Manu Chao, Ash (band), Sharks, Skin (musician).
The average Wir sind Helden fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stars, Manu Chao, Ash (band), with strongest over-indexing on Stars (182.17× the country average). Demographically, the Wir sind Helden audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Wir sind Helden fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 41.1 |
| Estimated audience size | 258,118 |
Audience persona
The typical Wir sind Helden fan in Germany is balanced, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stars.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,253 | 0.91× |
| Bayern | 37,909 | 0.91× |
| Baden-Württemberg | 29,179 | 0.83× |
| Niedersachsen | 27,834 | 1.11× |
| Hessen | 17,348 | 0.88× |
| Sachsen | 16,249 | 1.28× |
| Berlin | 15,323 | 1.33× |
| Rheinland-Pfalz | 10,827 | 0.84× |
| Schleswig-Holstein | 9,150 | 0.99× |
| Brandenburg | 8,033 | 1× |
| Hamburg | 7,585 | 1.3× |
| Thüringen | 6,596 | 1× |
| Sachsen-Anhalt | 6,569 | 0.98× |
| Mecklenburg-Vorpommern | 4,618 | 0.94× |
| Saarland | 2,515 | 0.79× |
| Bremen | 1,994 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stars | 182.17× | Music & Radio |
| Manu Chao | 314.78× | Music & Radio |
| Ash (band) | 211.17× | Music & Radio |
| Sharks | 113.29× | Music & Radio |
| Skin (musician) | 140.93× | Music & Radio |
| Little Stranger | 359.15× | Music & Radio |
| Beck | 77.73× | Music & Radio |
| Faithless | 162.04× | Music & Radio |
| PAWS | 228.73× | Music & Radio |
| Goldfinger (band) | 134.86× | Music & Radio |
| Kettcar | 127.74× | Music & Radio |
| Beirut (band) | 102.33× | Music & Radio |
| Pennywise (band) | 66.95× | Music & Radio |
| Skindred | 219.91× | Music & Radio |
| Die Antwoord | 125.51× | Music & Radio |
| Mr. Oizo | 305.41× | Music & Radio |
| Bilk | 92.58× | Music & Radio |
| Beastie Boys | 166.92× | Music & Radio |
| Dota | 116.44× | Music & Radio |
| Sportfreunde Stiller | 78.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.62 |
| Early Adopter Mentality | POWER | 1.53 |
| Tradition | CONSERVATISM | 1.46 |
| Community Orientation | OPEN | 1.38 |
| Family Orientation | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.5% |
| Austria | 6.8% |
| United States | 2.2% |
See Wir sind Helden audiences in other countries
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- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Wir sind Helden have in Germany?
Wir sind Helden has an estimated audience of 258,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wir sind Helden fans?
48.1% of Wir sind Helden fans are female, 51.9% are male, with an average age of 41.1 years.
Which brands do Wir sind Helden fans like most?
Wir sind Helden fans show strongest brand affinity for Stars (182.17×), Manu Chao (314.78×), and Ash (band) (211.17×) over the country average.
Where do Wir sind Helden fans live in Germany?
Wir sind Helden fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,253), Bayern (reach 37,909), and Baden-Württemberg (reach 29,179). These three regions account for the largest share of the active audience.
What other brands do Wir sind Helden fans also like?
Beyond Wir sind Helden itself, the audience over-indexes on Manu Chao (314.78×), Ash (band) (211.17×), Sharks (113.29×), and Skin (musician) (140.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wir sind Helden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.