Rascasse Audience Intelligence

Wir sind Helden Audience in Germany

A data profile of the people who buy, follow and care about Wir sind Helden in Germany — modelled from more than twelve digital signal sources. Wir sind Helden has an estimated audience of 249,298 people in Germany.

#271among Band in Germany#4316among Person in Germany#2540in Music & Radio

The average Wir sind Helden fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stars, Sharks, Manu Chao, with strongest over-indexing on Stars (182.17× the country average).

Demographically, the Wir sind Helden audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wir sind Helden fan in Germany is balanced, around 41.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stars.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wir sind Helden profile in Germany.

Audience size
249K
in Germany
Gender
48.1%♀
51.9% male
Age
41.1
average years
Country rank
#19691
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wir sind Helden fans

48.1% are female, 51.9% are male, average age 41.1.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Wir sind Helden audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age41.1
Estimated audience size249,298
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Wir sind Helden audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4929%
50+19%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Wir sind Helden audience comes from Germany.

Worldwide audience distribution share by country for Wir sind Helden
CountryShare
Germany79.8%
Austria7.0%
United States2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wir sind Helden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wir sind Helden fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.29×
02Sachsen~20K1.25×
03Berlin~10K1.25×
04Niedersachsen~30K1.10×
05Brandenburg~8K1.04×
06Thüringen~7K1.04×
07Schleswig-Holstein~9K1.01×
08Sachsen-Anhalt~7K1.01×
09Mecklenburg-Vorpommern~5K0.99×
10Bremen~2K0.94×
11Nordrhein-Westfalen~50K0.89×
12Bayern~40K0.89×
13Hessen~20K0.85×
14Saarland~3K0.85×
15Baden-Württemberg~30K0.83×
16Rheinland-Pfalz~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Wir sind Helden, Germany
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wir sind Helden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wir sind Helden audience
#·InterestCategoryAffinity×
01Little StrangerMusic & Radio359.15×
02Manu ChaoMusic & Radio314.78×
03Mr. OizoMusic & Radio305.41×
04PAWSMusic & Radio228.73×
05SkindredMusic & Radio219.91×
06Ash (band)Music & Radio211.17×
07StarsMusic & Radio182.17×
08Beastie BoysMusic & Radio166.92×
09FaithlessMusic & Radio162.04×
10Skin (musician)Music & Radio140.93×
11Goldfinger (band)Music & Radio134.86×
12KettcarMusic & Radio127.74×
13Die AntwoordMusic & Radio125.51×
14SharksMusic & Radio113.29×
15Beirut (band)Music & Radio102.33×
16Therapy?Music & Radio101.65×
17BilkMusic & Radio92.58×
18Sportfreunde StillerMusic & Radio78.32×
19BeckMusic & Radio77.73×
20Pennywise (band)Music & Radio66.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wir sind Helden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wir sind Helden audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.52×
TraditionCONSERVATISM1.53×
SpiritualityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wir sind Helden audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Luxury OrientationPREMIUM0.89×
Design AffinityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wir sind Helden have in Germany?

Wir sind Helden has an estimated audience of 249,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wir sind Helden fans?

48.1% of Wir sind Helden fans are female, 51.9% are male, with an average age of 41.1 years.

03

Which brands do Wir sind Helden fans like most?

Wir sind Helden fans show strongest brand affinity for Stars (182.17×), Sharks (113.29×), and Manu Chao (314.78×) over the country average.

04

Where do Wir sind Helden fans live in Germany?

Wir sind Helden fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wir sind Helden fans also like?

Beyond Wir sind Helden itself, the audience over-indexes on Sharks (113.29×), Manu Chao (314.78×), Ash (band) (211.17×), and Little Stranger (359.15×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Wir sind Helden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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