Beck Audience in Germany
Beck has an estimated audience of 590,478 people in Germany. 37.0% are female, 63.0% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stars, Ash (band), Manu Chao, Die Antwoord, Jack White.
The average Beck fan in Germany is 39.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stars, Ash (band), Manu Chao, with strongest over-indexing on Stars (186.08× the country average). Demographically, the Beck audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Community Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Beck fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 39.1 |
| Estimated audience size | 590,478 |
Audience persona
The typical Beck fan in Germany is more male, around 39.1 years old, with strong Community Orientation tendencies and a notable affinity for Stars.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 226,621 | 1.23× |
| Nordrhein-Westfalen | 225,964 | 0.9× |
| Baden-Württemberg | 154,356 | 0.99× |
| Niedersachsen | 114,008 | 1.02× |
| Hessen | 84,377 | 0.97× |
| Sachsen | 63,112 | 1.12× |
| Berlin | 57,701 | 1.13× |
| Rheinland-Pfalz | 41,169 | 0.72× |
| Schleswig-Holstein | 32,104 | 0.78× |
| Thüringen | 31,637 | 1.08× |
| Brandenburg | 30,454 | 0.86× |
| Hamburg | 29,817 | 1.15× |
| Sachsen-Anhalt | 27,606 | 0.93× |
| Bremen | 24,993 | 2.55× |
| Mecklenburg-Vorpommern | 16,924 | 0.77× |
| Saarland | 9,328 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stars | 186.08× | Music & Radio |
| Ash (band) | 143.7× | Music & Radio |
| Manu Chao | 194.7× | Music & Radio |
| Die Antwoord | 165.49× | Music & Radio |
| Jack White | 45.38× | Movies & TV |
| caroline | 138.12× | Music & Radio |
| Beirut (band) | 89.75× | Music & Radio |
| Friendly Fires | 217.51× | Music & Radio |
| Richard Ashcroft | 199.27× | Music & Radio |
| Bilk | 101.72× | Music & Radio |
| Moby | 92.46× | Music & Radio |
| Goldfinger (band) | 99.37× | Music & Radio |
| Faithless | 103.74× | Music & Radio |
| Passenger | 53.09× | Music & Radio |
| Röyksopp | 243.17× | Music & Radio |
| Wir sind Helden | 92.68× | Music & Radio |
| No Doubt | 112.81× | Music & Radio |
| Mute | 172.32× | Music & Radio |
| Eagles of Death Metal | 143.66× | Music & Radio |
| Portishead (band) | 138.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.55 |
| Sports Activity | POWER | 1.29 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Individualism | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.5% |
| Japan | 11.1% |
| Germany | 7.6% |
See Beck audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Beck have in Germany?
Beck has an estimated audience of 590,478 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Beck fans?
37.0% of Beck fans are female, 63.0% are male, with an average age of 39.1 years.
Which brands do Beck fans like most?
Beck fans show strongest brand affinity for Stars (186.08×), Ash (band) (143.7×), and Manu Chao (194.7×) over the country average.
Where do Beck fans live in Germany?
Beck fans in Germany are most concentrated in Bayern (reach 226,621), Nordrhein-Westfalen (reach 225,964), and Baden-Württemberg (reach 154,356). These three regions account for the largest share of the active audience.
What other brands do Beck fans also like?
Beyond Beck itself, the audience over-indexes on Ash (band) (143.7×), Manu Chao (194.7×), Die Antwoord (165.49×), and Jack White (45.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.