Moby Audience in Germany
Moby has an estimated audience of 371,742 people in Germany. 42.3% are female, 57.7% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Skin (musician), Iggy Pop, Stars, Sharks, Ash (band).
The average Moby fan in Germany is 38.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Skin (musician), Iggy Pop, Stars, with strongest over-indexing on Skin (musician) (112.4× the country average). Demographically, the Moby audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Moby fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 38.4 |
| Estimated audience size | 371,742 |
Audience persona
The typical Moby fan in Germany is more male, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Skin (musician).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,213 | 1.04× |
| Bayern | 62,740 | 1.05× |
| Baden-Württemberg | 40,803 | 0.8× |
| Schleswig-Holstein | 27,605 | 2.07× |
| Berlin | 25,831 | 1.55× |
| Hessen | 25,413 | 0.9× |
| Niedersachsen | 25,292 | 0.7× |
| Sachsen | 21,841 | 1.2× |
| Rheinland-Pfalz | 12,505 | 0.67× |
| Brandenburg | 11,155 | 0.97× |
| Sachsen-Anhalt | 9,693 | 1.01× |
| Hamburg | 9,098 | 1.08× |
| Thüringen | 8,265 | 0.87× |
| Mecklenburg-Vorpommern | 5,785 | 0.82× |
| Saarland | 2,814 | 0.62× |
| Bremen | 2,099 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skin (musician) | 112.4× | Music & Radio |
| Iggy Pop | 81.4× | Music & Radio |
| Stars | 64.71× | Music & Radio |
| Sharks | 65.49× | Music & Radio |
| Ash (band) | 116.5× | Music & Radio |
| Deftones | 96.74× | Music & Radio |
| Nelly Furtado | 33.92× | Music & Radio |
| Die Antwoord | 106.68× | Music & Radio |
| Wir sind Helden | 91.55× | Music & Radio |
| Manu Chao | 121.07× | Music & Radio |
| Kraftwerk | 48.94× | Music & Radio |
| Massive Attack | 102.02× | Music & Radio |
| Pennywise (band) | 51.46× | Music & Radio |
| Skunk Anansie | 115.12× | Music & Radio |
| Goldfinger (band) | 79.92× | Music & Radio |
| Kettcar | 70.91× | Music & Radio |
| Bilk | 70.59× | Music & Radio |
| Therapy? | 109.42× | Music & Radio |
| Cypress Hill | 90.85× | Music & Radio |
| Beirut (band) | 57.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.9 |
| Early Adopter Mentality | POWER | 1.69 |
| Tradition | CONSERVATISM | 1.62 |
| Community Orientation | OPEN | 1.57 |
| Patriotism | CONSERVATISM | 1.55 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 34.1% |
| United States | 15.4% |
| Germany | 8.0% |
See Moby audiences in other countries
More EDM audiences in Germany
- Cro (rapper) (2,607,438)
- Sharks (911,970)
- DJ BoBo (801,125)
- Avicii (700,593)
- David Guetta (697,767)
Frequently asked questions
How many fans does Moby have in Germany?
Moby has an estimated audience of 371,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Moby fans?
42.3% of Moby fans are female, 57.7% are male, with an average age of 38.4 years.
Which brands do Moby fans like most?
Moby fans show strongest brand affinity for Skin (musician) (112.4×), Iggy Pop (81.4×), and Stars (64.71×) over the country average.
Where do Moby fans live in Germany?
Moby fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,213), Bayern (reach 62,740), and Baden-Württemberg (reach 40,803). These three regions account for the largest share of the active audience.
What other brands do Moby fans also like?
Beyond Moby itself, the audience over-indexes on Iggy Pop (81.4×), Stars (64.71×), Sharks (65.49×), and Ash (band) (116.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Moby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.