Rascasse Audience Intelligence

Kraftwerk Audience in Germany

A data profile of the people who buy, follow and care about Kraftwerk in Germany — modelled from more than twelve digital signal sources. Kraftwerk has an estimated audience of 827,031 people in Germany.

#54among Band in Germany#1182among Person in Germany#781in Music & Radio

The average Kraftwerk fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Printing, OMD, Mass media, with strongest over-indexing on Printing (2.75× the country average).

Demographically, the Kraftwerk audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kraftwerk fan in Germany is more male, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Printing.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kraftwerk profile in Germany.

Audience size
827K
in Germany
Gender
41.6%♀
58.4% male
Age
40.6
average years
Country rank
#7665
Person in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kraftwerk fans

41.6% are female, 58.4% are male, average age 40.6.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Kraftwerk audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age40.6
Estimated audience size827,031
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Kraftwerk audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4927%
50+19%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Kraftwerk audience comes from Germany.

Worldwide audience distribution share by country for Kraftwerk
CountryShare
Germany26.4%
Switzerland13.1%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kraftwerk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kraftwerk fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K2.08×
02Sachsen~80K1.83×
03Berlin~50K1.21×
04Bayern~200K1.11×
05Baden-Württemberg~100K1.04×
06Sachsen-Anhalt~20K0.95×
07Nordrhein-Westfalen~200K0.94×
08Niedersachsen~80K0.91×
09Brandenburg~20K0.87×
10Hessen~60K0.85×
11Mecklenburg-Vorpommern~10K0.82×
12Thüringen~20K0.80×
13Hamburg~20K0.79×
14Bremen~5K0.71×
15Schleswig-Holstein~20K0.65×
16Rheinland-Pfalz~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Kraftwerk, Germany
0.64×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kraftwerk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kraftwerk audience
#·InterestCategoryAffinity×
01OMDMusic & Radio21.19×
02Nick CaveMusic & Radio11.09×
03BilkMusic & Radio8.24×
04KettcarMusic & Radio7.93×
05MobyMusic & Radio7.72×
06Pennywise (band)Music & Radio7.06×
07Sportfreunde StillerMusic & Radio7.04×
08StarsMusic & Radio5.81×
09Nelly FurtadoMusic & Radio5.32×
10Mass mediaBusiness & Career4.34×
11FoundationMusic & Radio3.69×
12Mark the EvangelistPolitics & Society3.64×
13Ready-to-assemble furnitureHome & Garden3.29×
14CelebrityMovies & TV2.84×
15PrintingTechnology & Electronics2.75×
16Extreme metalMusic & Radio1.83×
17Trend analysisBusiness & Career1.76×
18Electronic musicMusic & Radio1.64×
19IKEAHome & Garden1.59×
20BreuningerFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kraftwerk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kraftwerk audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
Quality AwarenessPREMIUM1.29×
TraditionCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kraftwerk audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.97×
Healthy LifestyleBALANCE1.02×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kraftwerk have in Germany?

Kraftwerk has an estimated audience of 827,031 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kraftwerk fans?

41.6% of Kraftwerk fans are female, 58.4% are male, with an average age of 40.6 years.

03

Which brands do Kraftwerk fans like most?

Kraftwerk fans show strongest brand affinity for Printing (2.75×), OMD (21.19×), and Mass media (4.34×) over the country average.

04

Where do Kraftwerk fans live in Germany?

Kraftwerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kraftwerk fans also like?

Beyond Kraftwerk itself, the audience over-indexes on OMD (21.19×), Mass media (4.34×), Celebrity (2.84×), and Nelly Furtado (5.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kraftwerk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kraftwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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