Kraftwerk Audience in Germany
Kraftwerk has an estimated audience of 888,044 people in Germany. 41.6% are female, 58.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Printing, Mass media, Celebrity, OMD, Nelly Furtado.
The average Kraftwerk fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Printing, Mass media, Celebrity, with strongest over-indexing on Printing (2.75× the country average). Demographically, the Kraftwerk audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Kraftwerk fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 40.6 |
| Estimated audience size | 888,044 |
Audience persona
The typical Kraftwerk fan in Germany is more male, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Printing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,637 | 0.96× |
| Bayern | 132,993 | 0.93× |
| Baden-Württemberg | 115,525 | 0.95× |
| Sachsen | 88,222 | 2.03× |
| Niedersachsen | 75,906 | 0.88× |
| Hessen | 58,402 | 0.86× |
| Berlin | 52,621 | 1.33× |
| Rheinland-Pfalz | 28,712 | 0.65× |
| Brandenburg | 24,734 | 0.9× |
| Sachsen-Anhalt | 22,289 | 0.97× |
| Saarland | 21,100 | 1.93× |
| Schleswig-Holstein | 20,330 | 0.64× |
| Thüringen | 18,176 | 0.8× |
| Hamburg | 15,878 | 0.79× |
| Mecklenburg-Vorpommern | 12,116 | 0.71× |
| Bremen | 5,105 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Printing | 2.75× | Technology & Electronics |
| Mass media | 4.34× | Business & Career |
| Celebrity | 2.84× | Movies & TV |
| OMD | 21.19× | Music & Radio |
| Nelly Furtado | 5.32× | Music & Radio |
| Nick Cave | 11.09× | Music & Radio |
| IKEA | 1.59× | Home & Garden |
| Electronic music | 1.64× | Music & Radio |
| Pennywise (band) | 7.06× | Music & Radio |
| Stars | 5.81× | Music & Radio |
| Wirtz | 1.94× | Music & Radio |
| Extreme metal | 1.83× | Music & Radio |
| Bosse (musician) | 6.21× | Music & Radio |
| Ready-to-assemble furniture | 3.29× | Home & Garden |
| Breuninger | 1.58× | Fashion & Accessoires |
| Moby | 7.72× | Music & Radio |
| Trend analysis | 1.76× | Business & Career |
| Foundation | 3.69× | Music & Radio |
| Bilk | 8.24× | Music & Radio |
| Mark the Evangelist | 3.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.47 |
| Community Orientation | OPEN | 1.41 |
| Design Affinity | PREMIUM | 1.4 |
| Patriotism | CONSERVATISM | 1.39 |
| Indulgence | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.4% |
| Switzerland | 12.4% |
| United States | 7.5% |
See Kraftwerk audiences in other countries
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Frequently asked questions
How many fans does Kraftwerk have in Germany?
Kraftwerk has an estimated audience of 888,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kraftwerk fans?
41.6% of Kraftwerk fans are female, 58.4% are male, with an average age of 40.6 years.
Which brands do Kraftwerk fans like most?
Kraftwerk fans show strongest brand affinity for Printing (2.75×), Mass media (4.34×), and Celebrity (2.84×) over the country average.
Where do Kraftwerk fans live in Germany?
Kraftwerk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,637), Bayern (reach 132,993), and Baden-Württemberg (reach 115,525). These three regions account for the largest share of the active audience.
What other brands do Kraftwerk fans also like?
Beyond Kraftwerk itself, the audience over-indexes on Mass media (4.34×), Celebrity (2.84×), OMD (21.19×), and Nelly Furtado (5.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kraftwerk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.