Mass media Audience in Germany
Mass media has an estimated audience of 5,095,966 people in Germany. 50.9% are female, 49.1% are male, average age 40.0. Top brand affinities: Stradivarius, Preacher (comics), Škoda Kodiaq, Corona (band), Snow White (Fables).
Top brand affinities include Stradivarius, Preacher (comics), Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Mass media audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mass media fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.0 |
| Estimated audience size | 5,095,966 |
Audience persona
The typical Mass media fan in Germany is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 6.21× | Literature |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Corona (band) | 2.04× | Music & Radio |
| Snow White (Fables) | 1.83× | Literature |
| Home Delivery | 2.08× | Food & Beverages |
| Noodle (Gorillaz) | 2.22× | Music & Radio |
| Euphonium | 6.38× | Music & Radio |
| Esra Erol | 3.23× | Movies & TV |
| Gilbert Burns (fighter) | 9.23× | Sports |
| Molly Hatchet | 7.01× | Music & Radio |
| Theocracy | 5.22× | Music & Radio |
| Golem | 1.59× | Technology & Electronics |
| Google Home | 2.71× | Technology & Electronics |
| Hauptschule | 3.61× | Kids & Family |
| The Equalizer | 2.33× | Movies & TV |
| Keeper (password manager) | 2.01× | Technology & Electronics |
| Coworking | 1.87× | Business & Career |
| Glamis | 2.45× | Travel & Leisure |
| Volvo V60 | 2.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1.02 |
| Social Media Usage | JOY | 1.01 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
See Mass media audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.