Mass media Audience in Germany
Mass media has an estimated audience of 5,095,966 people in Germany. 50.9% are female, 49.1% are male, average age 40.0. Top brand affinities: Satire, Terence Hill, Karoline Herfurth, Apple Store, The Voice Kids.
Top brand affinities include Satire, Terence Hill, Karoline Herfurth, with strongest over-indexing on Satire (6.74× the country average). Demographically, the Mass media audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Mass media fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.0 |
| Estimated audience size | 5,095,966 |
Audience persona
The typical Mass media fan in Germany is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.74× | Literature |
| Terence Hill | 8.49× | Movies & TV |
| Karoline Herfurth | 9.83× | Movies & TV |
| Apple Store | 7.9× | Shopping |
| The Voice Kids | 10.25× | Movies & TV |
| German television comedy | 6.61× | Movies & TV |
| limango | 8.03× | Shopping |
| Casino | 5.74× | Games |
| Fachhochschule | 7.14× | Business & Career |
| ICloud | 4.7× | Technology & Electronics |
| Kurdistan | 8.28× | Travel & Leisure |
| Transfermarkt | 2.44× | Sports |
| Country rap | 4.78× | Music & Radio |
| Vacations | 2.11× | Travel & Leisure |
| Super RTL | 8.79× | Movies & TV |
| Automobiles | 1.51× | Cars & Mobility |
| Headphones | 3.9× | Technology & Electronics |
| German language | 1.97× | Politics & Society |
| Western Union | 2.86× | Business & Career |
| Jumanji | 7.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Pet Ownership | JOY | 1.09 |
| Sports Activity | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1.02 |
| Social Media Usage | JOY | 1.01 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 4.9% |
| Brazil | 4.2% |
See Mass media audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mass media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.