Celebrity Audience in Germany
Celebrity has an estimated audience of 11,915,959 people in Germany. 57.5% are female, 42.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software, Discount stores, Mobile phones, Smartphones, Leisure.
The average Celebrity fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software, Discount stores, Mobile phones, with strongest over-indexing on Software (1.56× the country average). Demographically, the Celebrity audience skews more female with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Celebrity fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.3 |
| Estimated audience size | 11,915,959 |
Audience persona
The typical Celebrity fan in Germany is more female, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,039,436 | 1.17× |
| Bayern | 1,895,897 | 0.99× |
| Baden-Württemberg | 1,661,539 | 1.02× |
| Hessen | 1,287,642 | 1.42× |
| Niedersachsen | 1,238,705 | 1.07× |
| Rheinland-Pfalz | 624,380 | 1.05× |
| Sachsen | 538,654 | 0.92× |
| Berlin | 527,814 | 0.99× |
| Schleswig-Holstein | 420,493 | 0.98× |
| Brandenburg | 325,361 | 0.88× |
| Hamburg | 279,709 | 1.04× |
| Thüringen | 269,558 | 0.89× |
| Sachsen-Anhalt | 259,376 | 0.84× |
| Mecklenburg-Vorpommern | 185,933 | 0.82× |
| Saarland | 139,317 | 0.95× |
| Bremen | 99,547 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software | 1.56× | Technology & Electronics |
| Discount stores | 1.51× | Shopping |
| Mobile phones | 1.59× | Technology & Electronics |
| Smartphones | 1.56× | Technology & Electronics |
| Leisure | 1.57× | Travel & Leisure |
| Social network | 1.54× | Internet & Social Media |
| Televisions | 1.59× | Technology & Electronics |
| Advertising | 1.58× | Business & Career |
| AutoScout24 | 1.59× | Cars & Mobility |
| Comedy movies | 1.52× | Movies & TV |
| 1.63× | Internet & Social Media | |
| Video | 1.55× | Movies & TV |
| Android (operating system) | 1.56× | Technology & Electronics |
| Broadcasting | 1.58× | Movies & TV |
| Printing | 1.59× | Technology & Electronics |
| 1.6× | Internet & Social Media | |
| TV | 1.53× | Movies & TV |
| North Rhine-Westphalia | 1.57× | Travel & Leisure |
| Employment | 1.53× | Business & Career |
| Digital distribution | 1.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.3 |
| Pet Ownership | JOY | 1.18 |
| DIY Mentality | THRILL | 1.18 |
| Sports Activity | POWER | 1.14 |
| Sustainability | BALANCE | 1.1 |
| Luxury Orientation | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
See Celebrity audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Celebrity have in Germany?
Celebrity has an estimated audience of 11,915,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Celebrity fans?
57.5% of Celebrity fans are female, 42.5% are male, with an average age of 39.3 years.
Which brands do Celebrity fans like most?
Celebrity fans show strongest brand affinity for Software (1.56×), Discount stores (1.51×), and Mobile phones (1.59×) over the country average.
Where do Celebrity fans live in Germany?
Celebrity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,039,436), Bayern (reach 1,895,897), and Baden-Württemberg (reach 1,661,539). These three regions account for the largest share of the active audience.
What other brands do Celebrity fans also like?
Beyond Celebrity itself, the audience over-indexes on Discount stores (1.51×), Mobile phones (1.59×), Smartphones (1.56×), and Leisure (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.