Rascasse Audience Intelligence

Celebrity Audience in Germany

A data profile of the people who buy, follow and care about Celebrity in Germany — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 11,915,959 people in Germany.

#133among Topic in Germany#12in Movies & TV

The average Celebrity fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Software, Discount stores, Mobile phones, with strongest over-indexing on Software (1.56× the country average).

Demographically, the Celebrity audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Celebrity fan in Germany is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Software.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity profile in Germany.

Audience size
11.9M
in Germany
Gender
57.5%♀
42.5% male
Age
39.3
average years
Country rank
#222
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity fans

57.5% are female, 42.5% are male, average age 39.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Celebrity audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age39.3
Estimated audience size11,915,959
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Celebrity audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4921%
50+19%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Celebrity audience comes from Germany.

Worldwide audience distribution share by country for Celebrity
CountryShare
United States25.4%
India6.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Celebrity fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~1M1.33×
02Nordrhein-Westfalen~3M1.14×
03Niedersachsen~1M1.06×
04Rheinland-Pfalz~600K1.05×
05Hamburg~300K1.02×
06Baden-Württemberg~1.5M1.01×
07Schleswig-Holstein~400K0.99×
08Saarland~100K0.99×
09Bremen~100K0.98×
10Bayern~2M0.96×
11Sachsen~600K0.95×
12Thüringen~300K0.95×
13Berlin~500K0.94×
14Sachsen-Anhalt~300K0.93×
15Brandenburg~300K0.89×
16Mecklenburg-Vorpommern~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Celebrity, Germany
0.87×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Celebrity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Celebrity audience
#·InterestCategoryAffinity×
01FacebookInternet & Social Media1.63×
02GoogleInternet & Social Media1.60×
03Digital distributionBusiness & Career1.60×
04Mobile phonesTechnology & Electronics1.59×
05TelevisionsTechnology & Electronics1.59×
06AutoScout24Cars & Mobility1.59×
07PrintingTechnology & Electronics1.59×
08AdvertisingBusiness & Career1.58×
09BroadcastingMovies & TV1.58×
10LeisureTravel & Leisure1.57×
11North Rhine-WestphaliaTravel & Leisure1.57×
12SoftwareTechnology & Electronics1.56×
13SmartphonesTechnology & Electronics1.56×
14Android (operating system)Technology & Electronics1.56×
15VideoMovies & TV1.55×
16Social networkInternet & Social Media1.54×
17TVMovies & TV1.53×
18EmploymentBusiness & Career1.53×
19Comedy moviesMovies & TV1.52×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Celebrity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Celebrity audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.29×
DIY MentalityTHRILL1.20×
Price SensitivityPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Celebrity audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.81×
Urban LifestyleOPEN0.83×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Celebrity have in Germany?

Celebrity has an estimated audience of 11,915,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Celebrity fans?

57.5% of Celebrity fans are female, 42.5% are male, with an average age of 39.3 years.

03

Which brands do Celebrity fans like most?

Celebrity fans show strongest brand affinity for Software (1.56×), Discount stores (1.51×), and Mobile phones (1.59×) over the country average.

04

Where do Celebrity fans live in Germany?

Celebrity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Celebrity fans also like?

Beyond Celebrity itself, the audience over-indexes on Discount stores (1.51×), Mobile phones (1.59×), Smartphones (1.56×), and Leisure (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Celebrity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →