Rascasse Audience Intelligence

Celebrity Audience in Brazil

A data profile of the people who buy, follow and care about Celebrity in Brazil — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 11,758,404 people in Brazil.

#286among Topic in Brazil#24in Movies & TV

The average Celebrity fan in Brazil is 42.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Celebrity profile in Brazil.

Audience size
11.8M
in Brazil
Gender
62.7%♀
37.3% male
Age
42.1
average years
Country rank
#432
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Celebrity fans

62.7% are female, 37.3% are male, average age 42.1.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Celebrity audience in Brazil
MetricValue
Female62.7%
Male37.3%
Average age42.1
Estimated audience size11,758,404
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Celebrity audience in Brazil
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Celebrity audience comes from Brazil.

Worldwide audience distribution share by country for Celebrity
CountryShare
United States25.4%
India6.0%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Celebrity audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Celebrity fans by region: top regions in Brazil
#RegionReachAffinity×
01Amazonas~300K1.33×
02Pará~500K1.29×
03Maranhão~400K1.25×
04Amapá~50K1.15×
05Paraíba~300K1.07×
06Rio Grande do Norte~200K1.07×
07Alagoas~200K1.06×
08Piauí~200K1.05×
09Roraima~30K1.05×
10Espírito Santo~300K1.04×
11Pernambuco~600K1.03×
12Rondônia~100K1.03×
13Acre~40K1.01×
14Sergipe~100K1.00×
15Ceará~500K0.98×
16Bahia~700K0.95×
17Tocantins~70K0.93×
18Federal District~200K0.92×
19Goiás~400K0.91×
20Mato Grosso do Sul~200K0.90×
21Mato Grosso~200K0.87×
22Paraná~600K0.85×
23Rio de Janeiro~900K0.83×
24Santa Catarina~400K0.81×
25Minas Gerais~1M0.79×
26Rio Grande do Sul~500K0.78×
27São Paulo~2.5M0.77×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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