Celebrity Audience in Brazil
Celebrity has an estimated audience of 11,758,404 people in Brazil. 62.7% are female, 37.3% are male, average age 42.1. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Celebrity fan in Brazil is 42.1 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Celebrity audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Category: Movies & TV · Type: Topic
Demographics of Celebrity fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.1 |
| Estimated audience size | 11,758,404 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,360,415 | 0.77× |
| Minas Gerais | 944,175 | 0.78× |
| Rio de Janeiro | 901,555 | 0.82× |
| Bahia | 731,878 | 0.94× |
| Paraná | 601,100 | 0.84× |
| Pernambuco | 559,346 | 1.04× |
| Rio Grande do Sul | 525,156 | 0.76× |
| Pará | 511,000 | 1.33× |
| Ceará | 500,857 | 0.97× |
| Santa Catarina | 422,332 | 0.78× |
| Goiás | 401,897 | 0.89× |
| Maranhão | 379,661 | 1.29× |
| Amazonas | 284,668 | 1.39× |
| Paraíba | 257,637 | 1.09× |
| Espírito Santo | 256,606 | 1.05× |
| Rio Grande do Norte | 213,854 | 1.09× |
| Alagoas | 186,652 | 1.09× |
| Mato Grosso | 184,269 | 0.84× |
| Federal District | 176,639 | 0.9× |
| Piauí | 175,356 | 1.07× |
| Mato Grosso do Sul | 147,176 | 0.86× |
| Sergipe | 121,722 | 0.99× |
| Rondônia | 102,925 | 1.05× |
| Tocantins | 68,342 | 0.88× |
| Amapá | 55,438 | 1.33× |
| Acre | 42,167 | 1.03× |
| Roraima | 37,317 | 1.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.25 |
| Social Media Usage | JOY | 1.18 |
| Pet Ownership | JOY | 1.18 |
| Mindfulness | BALANCE | 1.15 |
| LGBTQ+ Identity | OPEN | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
See Celebrity audiences in other countries
More Movies & TV audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.