A data profile of the people who buy, follow and care about Celebrity in India — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 23,059,428 people in India.
The average Celebrity fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, West Bengal, Uttar Pradesh.
Top brand affinities include Actor Vijay, UEFA Champions League, Telangana, with strongest over-indexing on Actor Vijay (1.65× the country average).
Demographically, the Celebrity audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Celebrity fan in India is more male, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Actor Vijay.
The key figures that characterise the Celebrity profile in India.
29.4% are female, 70.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 32.0 |
| Estimated audience size | 23,059,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Celebrity audience comes from India.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
Where the Celebrity audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~30K | 1.72× | |
| 02 | Nagaland | ~30K | 1.61× | |
| 03 | Tripura | ~50K | 1.57× | |
| 04 | Assam | ~300K | 1.44× | |
| 05 | Manipur | ~40K | 1.36× | |
| 06 | Arunachal Pradesh | ~20K | 1.36× | |
| 07 | Kerala | ~400K | 1.19× | |
| 08 | Meghalaya | ~30K | 1.19× | |
| 09 | West Bengal | ~800K | 1.15× | |
| 10 | Tamil Nadu | ~600K | 1.00× | |
| 11 | Telangana | ~300K | 0.97× | |
| 12 | Andhra Pradesh | ~300K | 0.96× | |
| 13 | Sikkim | ~9K | 0.92× | |
| 14 | Gujarat | ~600K | 0.91× | |
| 15 | Goa | ~20K | 0.87× | |
| 16 | Maharashtra | ~1M | 0.86× | |
| 17 | Karnataka | ~500K | 0.86× | |
| 18 | Odisha | ~200K | 0.86× | |
| 19 | Madhya Pradesh | ~400K | 0.84× | |
| 20 | Chhattisgarh | ~100K | 0.78× | |
| 21 | Uttarakhand | ~90K | 0.77× | |
| 22 | Jharkhand | ~100K | 0.75× | |
| 23 | Rajasthan | ~400K | 0.73× | |
| 24 | Himachal Pradesh | ~70K | 0.72× | |
| 25 | Uttar Pradesh | ~800K | 0.71× | |
| 26 | Bihar | ~300K | 0.64× | |
| 27 | Punjab (region) | ~200K | 0.63× | |
| 28 | Haryana | ~200K | 0.61× | |
| 29 | Jammu and Kashmir | ~60K | 0.60× |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High Stakes Gambling | Games | 1.76× | ||
| 02 | The Ashes | Sports | 1.72× | ||
| 03 | Ludo (board game) | Games | 1.69× | ||
| 04 | Samantha Ruth Prabhu | Movies & TV | 1.68× | ||
| 05 | OPPO | Technology & Electronics | 1.67× | ||
| 06 | Actor Vijay | Movies & TV | 1.65× | ||
| 07 | News magazine | News | 1.64× | ||
| 08 | Vivo (telecommunications) | Technology & Electronics | 1.64× | ||
| 09 | Telangana | Travel & Leisure | 1.61× | ||
| 10 | Union Public Service Commission | Politics & Society | 1.59× | ||
| 11 | Sweepstakes | Games | 1.59× | ||
| 12 | Allu Arjun | Movies & TV | 1.55× | ||
| 13 | Ranbir Kapoor | Movies & TV | 1.54× | ||
| 14 | Indian Cricket | Sports | 1.54× | ||
| 15 | Knitting needle | Fashion & Accessoires | 1.53× | ||
| 16 | UEFA Champions League | Sports | 1.52× | ||
| 17 | Poker | Games | 1.52× | ||
| 18 | IPL Cricket | Sports | 1.52× | ||
| 19 | Kajal Aggarwal | Movies & TV | 1.52× | ||
| 20 | Shraddha Kapoor | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.17× | |
| Social Media Usage | JOY | 1.11× | |
| Career Orientation | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Sustainability | BALANCE | 0.79× | |
| Urban Lifestyle | OPEN | 0.85× |
Celebrity has an estimated audience of 23,059,428 people in India, concentrated in Maharashtra and West Bengal.
29.4% of Celebrity fans are female, 70.6% are male, with an average age of 32.0 years.
Celebrity fans show strongest brand affinity for Actor Vijay (1.65×), UEFA Champions League (1.52×), and Telangana (1.61×) over the country average.
Celebrity fans in India are most concentrated in Maharashtra (reach ~1M), West Bengal (reach ~800K), and Uttar Pradesh (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Celebrity itself, the audience over-indexes on UEFA Champions League (1.52×), Telangana (1.61×), News magazine (1.64×), and Poker (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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