A data profile of the people who buy, follow and care about Celebrity in Denmark — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 1,118,414 people in Denmark.
Celebrity has an estimated audience of 1,118,414 people in Denmark. 52.5% are female, 47.5% are male, average age 44.0. Top brand affinities: Google, TV, Comedy movies, Magazines, Pop music.
Top brand affinities include Google, TV, Comedy movies, with strongest over-indexing on Google (1.52× the country average).
Demographically, the Celebrity audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Celebrity fan in Denmark is balanced, around 44.0 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Celebrity profile in Denmark.
52.5% are female, 47.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 44.0 |
| Estimated audience size | 1,118,414 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Celebrity audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wealth | Business & Career | 1.89× | ||
| 02 | Australia | Travel & Leisure | 1.62× | ||
| 03 | Subscription business model | Shopping | 1.57× | ||
| 04 | Video hosting service | Technology & Electronics | 1.57× | ||
| 05 | NBC | Movies & TV | 1.56× | ||
| 06 | High-definition television | Technology & Electronics | 1.55× | ||
| 07 | Comedy movies | Movies & TV | 1.54× | ||
| 08 | Wikipedia | Internet & Social Media | 1.54× | ||
| 09 | TV | Movies & TV | 1.53× | ||
| 10 | X | Internet & Social Media | 1.53× | ||
| 11 | Internet & Social Media | 1.52× | |||
| 12 | Horror movies | Movies & TV | 1.52× | ||
| 13 | Magazines | Literature | 1.51× | ||
| 14 | Pop music | Music & Radio | 1.51× | ||
| 15 | Breaking news | Movies & TV | 1.51× | ||
| 16 | United Kingdom | Travel & Leisure | 1.51× | ||
| 17 | Video on demand | Movies & TV | 1.51× | ||
| 18 | Rhythm and blues music | Music & Radio | 1.50× | ||
| 19 | Science fiction movies | Movies & TV | 1.50× | ||
| 20 | Magic (illusion) | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Travelling | THRILL | 0.57× | |
| Patriotism | CONSERVATISM | 0.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.11× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Travelling | THRILL | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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