A data profile of the people who buy, follow and care about Celebrity in Netherlands — modelled from more than twelve digital signal sources. Celebrity has an estimated audience of 2,881,265 people in Netherlands.
The average Celebrity fan in Netherlands is 44.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include YouTube, Current events, Social media, with strongest over-indexing on YouTube (1.53× the country average).
Demographically, the Celebrity audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Celebrity fan in Netherlands is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the Celebrity profile in Netherlands.
55.4% are female, 44.6% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 44.1 |
| Estimated audience size | 2,881,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Celebrity audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.0% |
| United Kingdom | 5.7% |
Where the Celebrity audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~900K | 1.29× | |
| 02 | North Holland | ~700K | 1.25× | |
| 03 | Flevoland | ~90K | 1.17× | |
| 04 | North Brabant | ~500K | 1.08× | |
| 05 | Gelderland | ~400K | 1.06× | |
| 06 | Limburg | ~200K | 0.99× | |
| 07 | Overijssel | ~200K | 0.93× | |
| 08 | Drenthe | ~80K | 0.91× | |
| 09 | Friesland | ~100K | 0.89× | |
| 10 | Utrecht | ~200K | 0.88× | |
| 11 | Zeeland | ~50K | 0.85× | |
| 12 | Groningen | ~80K | 0.82× |
The strongest cross-interests of the Celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Engagement ring | Fashion & Accessoires | 2.43× | ||
| 02 | Breaking news | Movies & TV | 1.75× | ||
| 03 | Viral video | Internet & Social Media | 1.56× | ||
| 04 | Magic (illusion) | Kids & Family | 1.55× | ||
| 05 | Married at First Sight (U.S. TV series) | Movies & TV | 1.55× | ||
| 06 | Current events | Arts & Culture | 1.54× | ||
| 07 | Cats | Pets & Animals | 1.54× | ||
| 08 | Libelle | Pets & Animals | 1.54× | ||
| 09 | Mixed martial arts | Sports | 1.54× | ||
| 10 | YouTube | Movies & TV | 1.53× | ||
| 11 | Social media | Business & Career | 1.53× | ||
| 12 | Politics | Politics & Society | 1.53× | ||
| 13 | dumpert.nl | Movies & TV | 1.53× | ||
| 14 | Australia | Travel & Leisure | 1.53× | ||
| 15 | Martial arts | Sports | 1.53× | ||
| 16 | NBC | Movies & TV | 1.53× | ||
| 17 | Production company | Movies & TV | 1.53× | ||
| 18 | MSN | News | 1.52× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Popular culture | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.11× | |
| Urban Lifestyle | OPEN | 1.05× | |
| Price Sensitivity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.70× | |
| Tradition | CONSERVATISM | 0.75× | |
| Sustainability | BALANCE | 0.80× |
Celebrity has an estimated audience of 2,881,265 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.4% of Celebrity fans are female, 44.6% are male, with an average age of 44.1 years.
Celebrity fans show strongest brand affinity for YouTube (1.53×), Current events (1.54×), and Social media (1.53×) over the country average.
Celebrity fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Celebrity itself, the audience over-indexes on Current events (1.54×), Social media (1.53×), Cats (1.54×), and Politics (1.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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