A data profile of the people who buy, follow and care about Cats in Netherlands — modelled from more than twelve digital signal sources. Cats has an estimated audience of 3,412,029 people in Netherlands.
The average Cats fan in Netherlands is 45.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Cats (musical), Cat food, Black cat, with strongest over-indexing on Cats (musical) (28.73× the country average).
Demographically, the Cats audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cats fan in Netherlands is more female, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cats (musical).
The key figures that characterise the Cats profile in Netherlands.
63.7% are female, 36.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 45.7 |
| Estimated audience size | 3,412,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Cats audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.0% |
| Japan | 4.8% |
Where the Cats audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~2M | 2.61× | |
| 02 | North Holland | ~1.5M | 2.53× | |
| 03 | Flevoland | ~90K | 0.93× | |
| 04 | North Brabant | ~400K | 0.82× | |
| 05 | Gelderland | ~300K | 0.80× | |
| 06 | Overijssel | ~200K | 0.72× | |
| 07 | Limburg | ~200K | 0.70× | |
| 08 | Friesland | ~80K | 0.64× | |
| 09 | Utrecht | ~200K | 0.62× | |
| 10 | Groningen | ~70K | 0.59× | |
| 11 | Drenthe | ~60K | 0.58× | |
| 12 | Zeeland | ~40K | 0.51× |
The strongest cross-interests of the Cats audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 28.73× | ||
| 02 | Black cat | Pets & Animals | 15.34× | ||
| 03 | British Shorthair | Pets & Animals | 15.32× | ||
| 04 | Cat food | Pets & Animals | 14.81× | ||
| 05 | Siamese cat | Pets & Animals | 14.00× | ||
| 06 | Persian cat | Pets & Animals | 11.43× | ||
| 07 | Bengal cat | Pets & Animals | 9.44× | ||
| 08 | Veterinary medicine | Business & Career | 9.43× | ||
| 09 | Pomeranian (dog) | Pets & Animals | 9.38× | ||
| 10 | Pet store | Pets & Animals | 8.96× | ||
| 11 | Kitten | Pets & Animals | 8.00× | ||
| 12 | Dog food | Pets & Animals | 7.84× | ||
| 13 | French Bulldog | Pets & Animals | 7.83× | ||
| 14 | Dog health | Pets & Animals | 7.79× | ||
| 15 | Dog harness | Pets & Animals | 7.76× | ||
| 16 | Maltese (dog) | Pets & Animals | 7.75× | ||
| 17 | Dog collar | Pets & Animals | 7.20× | ||
| 18 | Golden Retriever | Pets & Animals | 7.11× | ||
| 19 | Dog walking | Pets & Animals | 5.67× | ||
| 20 | Pet food | Pets & Animals | 5.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.66× | |
| Healthy Lifestyle | BALANCE | 2.88× | |
| Sustainability | BALANCE | 2.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.67× | |
| Indulgence | JOY | 0.81× | |
| Travelling | THRILL | 0.88× |
Cats has an estimated audience of 3,412,029 people in Netherlands, concentrated in Zuid-Holland and North Holland.
63.7% of Cats fans are female, 36.3% are male, with an average age of 45.7 years.
Cats fans show strongest brand affinity for Cats (musical) (28.73×), Cat food (14.81×), and Black cat (15.34×) over the country average.
Cats fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~1.5M), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cats itself, the audience over-indexes on Cat food (14.81×), Black cat (15.34×), British Shorthair (15.32×), and Siamese cat (14.0×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Cats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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