A data profile of the people who buy, follow and care about Kitten in Netherlands — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 1,844,725 people in Netherlands.
The average Kitten fan in Netherlands is 43.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include AFC Ajax, Cats (musical), Pet food, with strongest over-indexing on AFC Ajax (1.55× the country average).
Demographically, the Kitten audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Kitten fan in Netherlands is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for AFC Ajax.
The key figures that characterise the Kitten profile in Netherlands.
67.2% are female, 32.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 43.0 |
| Estimated audience size | 1,844,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Kitten audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
Where the Kitten audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.17× | |
| 02 | Zuid-Holland | ~500K | 1.16× | |
| 03 | Gelderland | ~300K | 1.10× | |
| 04 | Friesland | ~80K | 1.10× | |
| 05 | North Holland | ~400K | 1.04× | |
| 06 | North Brabant | ~300K | 0.99× | |
| 07 | Drenthe | ~60K | 0.98× | |
| 08 | Zeeland | ~40K | 0.94× | |
| 09 | Utrecht | ~100K | 0.91× | |
| 10 | Groningen | ~60K | 0.89× | |
| 11 | Overijssel | ~100K | 0.88× | |
| 12 | Limburg | ~100K | 0.85× |
The strongest cross-interests of the Kitten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 8.00× | ||
| 02 | Solitaire | Games | 4.41× | ||
| 03 | Persian cat | Pets & Animals | 3.31× | ||
| 04 | Pet store | Pets & Animals | 3.27× | ||
| 05 | Pet food | Pets & Animals | 3.19× | ||
| 06 | British Shorthair | Pets & Animals | 2.90× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 2.73× | ||
| 08 | Veterinary medicine | Business & Career | 2.64× | ||
| 09 | Labrador Retriever | Pets & Animals | 2.48× | ||
| 10 | French Bulldog | Pets & Animals | 2.48× | ||
| 11 | Golden Retriever | Pets & Animals | 2.32× | ||
| 12 | Animal rights | Politics & Society | 2.25× | ||
| 13 | Sewing | Home & Garden | 2.16× | ||
| 14 | Local food | Food & Beverages | 2.00× | ||
| 15 | Uniqlo | Shopping | 1.97× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 17 | Flower | Home & Garden | 1.72× | ||
| 18 | Contemporary art | Arts & Culture | 1.68× | ||
| 19 | Charitable organization | Politics & Society | 1.56× | ||
| 20 | AFC Ajax | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.96× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Quality Awareness | PREMIUM | 0.96× |
Kitten has an estimated audience of 1,844,725 people in Netherlands, concentrated in Zuid-Holland and North Holland.
67.2% of Kitten fans are female, 32.8% are male, with an average age of 43.0 years.
Kitten fans show strongest brand affinity for AFC Ajax (1.55×), Cats (musical) (8.0×), and Pet food (3.19×) over the country average.
Kitten fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kitten itself, the audience over-indexes on Cats (musical) (8.0×), Pet food (3.19×), Pet store (3.27×), and Do it yourself (DIY) (1.79×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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