A data profile of the people who buy, follow and care about AFC Ajax in Netherlands — modelled from more than twelve digital signal sources. AFC Ajax has an estimated audience of 10,863,690 people in Netherlands.
The average AFC Ajax fan in Netherlands is 38.5 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TikTok, YouTube, Netherlands, with strongest over-indexing on TikTok (1.85× the country average).
Demographically, the AFC Ajax audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical AFC Ajax fan in Netherlands is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the AFC Ajax profile in Netherlands.
39.6% are female, 60.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 38.5 |
| Estimated audience size | 10,863,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide AFC Ajax audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 34.4% |
| Indonesia | 4.6% |
| United States | 4.6% |
Where the AFC Ajax audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.70× | |
| 02 | Zuid-Holland | ~3M | 1.28× | |
| 03 | Flevoland | ~400K | 1.23× | |
| 04 | North Brabant | ~2M | 1.10× | |
| 05 | Gelderland | ~1.5M | 0.92× | |
| 06 | Limburg | ~600K | 0.89× | |
| 07 | Utrecht | ~700K | 0.80× | |
| 08 | Zeeland | ~200K | 0.78× | |
| 09 | Overijssel | ~600K | 0.77× | |
| 10 | Friesland | ~300K | 0.73× | |
| 11 | Drenthe | ~200K | 0.72× | |
| 12 | Groningen | ~200K | 0.61× |
The strongest cross-interests of the AFC Ajax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roblox | Games | 3.49× | ||
| 02 | Independent music | Music & Radio | 3.40× | ||
| 03 | Self-love | Health | 2.96× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.96× | ||
| 05 | Home décor products | Home & Garden | 2.79× | ||
| 06 | Twitch | Games | 2.78× | ||
| 07 | Etsy | Fashion & Accessoires | 2.73× | ||
| 08 | Livemusic | Music & Radio | 2.66× | ||
| 09 | Digital marketing | Business & Career | 2.66× | ||
| 10 | Discord | Internet & Social Media | 2.64× | ||
| 11 | Sewing | Home & Garden | 2.43× | ||
| 12 | Handicraft | Home & Garden | 2.14× | ||
| 13 | Small business | Business & Career | 1.89× | ||
| 14 | TikTok | Internet & Social Media | 1.85× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | YouTube | Movies & TV | 1.56× | ||
| 17 | Movies | Movies & TV | 1.56× | ||
| 18 | Temu | Shopping | 1.55× | ||
| 19 | Netherlands | Travel & Leisure | 1.54× | ||
| 20 | Crafts | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.97× | |
| Sports Activity | POWER | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Urban Lifestyle | OPEN | 0.73× | |
| Need for Security | CONSERVATISM | 0.73× |
AFC Ajax has an estimated audience of 10,863,690 people in Netherlands, concentrated in Zuid-Holland and North Holland.
39.6% of AFC Ajax fans are female, 60.4% are male, with an average age of 38.5 years.
AFC Ajax fans show strongest brand affinity for TikTok (1.85×), YouTube (1.56×), and Netherlands (1.54×) over the country average.
AFC Ajax fans in Netherlands are most concentrated in Zuid-Holland (reach ~3M), North Holland (reach ~2.5M), and North Brabant (reach ~2M). These three regions account for the largest share of the active audience.
Beyond AFC Ajax itself, the audience over-indexes on YouTube (1.56×), Netherlands (1.54×), Movies (1.56×), and Self-love (2.96×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for AFC Ajax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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