A data profile of the people who buy, follow and care about TikTok in Netherlands — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 8,344,977 people in Netherlands.
The average TikTok fan in Netherlands is 20.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Movies, Fashion show, Snapchat, with strongest over-indexing on Movies (1.56× the country average).
Demographically, the TikTok audience skews more female with an average age of 20.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TikTok fan in Netherlands is more female, around 20.5 years old, with strong Individualism tendencies and a notable affinity for Movies.
The key figures that characterise the TikTok profile in Netherlands.
64.3% are female, 35.7% are male, average age 20.5.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 20.5 |
| Estimated audience size | 8,344,977 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 90% | |
| 20-29 | 8% | |
| 30-39 | 1% | |
| 40-49 | 1% | |
| 50+ | 1% |
of the worldwide TikTok audience comes from Netherlands.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~300K | 1.29× | |
| 02 | Zuid-Holland | ~2.5M | 1.23× | |
| 03 | North Holland | ~2M | 1.15× | |
| 04 | Overijssel | ~600K | 1.03× | |
| 05 | North Brabant | ~1.5M | 1.01× | |
| 06 | Gelderland | ~1M | 0.99× | |
| 07 | Limburg | ~500K | 0.87× | |
| 08 | Drenthe | ~200K | 0.85× | |
| 09 | Friesland | ~300K | 0.82× | |
| 10 | Groningen | ~200K | 0.77× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fashion show | Fashion & Accessoires | 3.32× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.84× | ||
| 03 | Outlet store | Shopping | 2.41× | ||
| 04 | Sabrina Carpenter | Music & Radio | 2.30× | ||
| 05 | Lace wig | Beauty & Wellness | 2.18× | ||
| 06 | Curly Hair | Beauty & Wellness | 2.17× | ||
| 07 | Afrobeat | Music & Radio | 2.12× | ||
| 08 | Hair Extensions | Beauty & Wellness | 1.96× | ||
| 09 | Harry Styles | Music & Radio | 1.94× | ||
| 10 | Persian cat | Pets & Animals | 1.90× | ||
| 11 | Snapchat | Internet & Social Media | 1.83× | ||
| 12 | Dog harness | Pets & Animals | 1.82× | ||
| 13 | Street photography | Technology & Electronics | 1.73× | ||
| 14 | Fine-art photography | Technology & Electronics | 1.73× | ||
| 15 | Travel photography | Technology & Electronics | 1.66× | ||
| 16 | Livemusic | Music & Radio | 1.61× | ||
| 17 | Self care | Health | 1.57× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | Dog walking | Pets & Animals | 1.54× | ||
| 20 | Self-love | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Mindfulness | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Quality Awareness | PREMIUM | 0.73× |
TikTok has an estimated audience of 8,344,977 people in Netherlands, concentrated in Zuid-Holland and North Holland.
64.3% of TikTok fans are female, 35.7% are male, with an average age of 20.5 years.
TikTok fans show strongest brand affinity for Movies (1.56×), Fashion show (3.32×), and Snapchat (1.83×) over the country average.
TikTok fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Fashion show (3.32×), Snapchat (1.83×), Makeup Tutorials (2.84×), and Outlet store (2.41×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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