A data profile of the people who buy, follow and care about UEFA Champions League in Netherlands — modelled from more than twelve digital signal sources. UEFA Champions League has an estimated audience of 3,277,778 people in Netherlands.
The average UEFA Champions League fan in Netherlands is 36.4 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, PSV Eindhoven, Voetbalprimeur, with strongest over-indexing on FIFA World Cup (2.75× the country average).
Demographically, the UEFA Champions League audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical UEFA Champions League fan in Netherlands is more male, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the UEFA Champions League profile in Netherlands.
29.8% are female, 70.2% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 36.4 |
| Estimated audience size | 3,277,778 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide UEFA Champions League audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 8.8% |
| Italy | 7.7% |
| Brazil | 7.2% |
Where the UEFA Champions League audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~900K | 1.23× | |
| 02 | North Holland | ~700K | 1.17× | |
| 03 | North Brabant | ~600K | 1.15× | |
| 04 | Gelderland | ~400K | 1.09× | |
| 05 | Overijssel | ~200K | 1.04× | |
| 06 | Limburg | ~200K | 1.02× | |
| 07 | Flevoland | ~90K | 1.01× | |
| 08 | Friesland | ~100K | 0.91× | |
| 09 | Utrecht | ~200K | 0.85× | |
| 10 | Groningen | ~90K | 0.82× | |
| 11 | Drenthe | ~80K | 0.80× | |
| 12 | Zeeland | ~50K | 0.68× |
The strongest cross-interests of the UEFA Champions League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manchester City F.C. | Sports | 3.29× | ||
| 02 | UEFA Europa League | Sports | 3.27× | ||
| 03 | A.C. Milan | Sports | 3.19× | ||
| 04 | Juventus F.C. | Sports | 2.99× | ||
| 05 | Robin van Persie | Sports | 2.87× | ||
| 06 | Liverpool F.C. | Sports | 2.84× | ||
| 07 | FIFA World Cup | Sports | 2.75× | ||
| 08 | Premier League | Sports | 2.70× | ||
| 09 | Ronald Koeman | Sports | 2.67× | ||
| 10 | FIFA World Cup 2026 | Sports | 2.60× | ||
| 11 | Real Madrid C.F. | Sports | 2.51× | ||
| 12 | Manchester United F.C. | Sports | 2.44× | ||
| 13 | Voetbal International | Sports | 2.27× | ||
| 14 | FC Barcelona | Sports | 2.10× | ||
| 15 | Eredivisie | Sports | 2.09× | ||
| 16 | Team sport | Sports | 1.77× | ||
| 17 | Voetbalprimeur | Sports | 1.73× | ||
| 18 | Nederlands Elftal | Sports | 1.70× | ||
| 19 | PSV Eindhoven | Sports | 1.61× | ||
| 20 | Spotify | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.55× | |
| Travelling | THRILL | 1.17× | |
| Patriotism | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.60× | |
| Need for Security | CONSERVATISM | 0.64× |
UEFA Champions League has an estimated audience of 3,277,778 people in Netherlands, concentrated in Zuid-Holland and North Holland.
29.8% of UEFA Champions League fans are female, 70.2% are male, with an average age of 36.4 years.
UEFA Champions League fans show strongest brand affinity for FIFA World Cup (2.75×), PSV Eindhoven (1.61×), and Voetbalprimeur (1.73×) over the country average.
UEFA Champions League fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~700K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond UEFA Champions League itself, the audience over-indexes on PSV Eindhoven (1.61×), Voetbalprimeur (1.73×), UEFA Europa League (3.27×), and Voetbal International (2.27×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for UEFA Champions League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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