Rascasse Audience Intelligence

Manchester United F.C. Audience in Netherlands

A data profile of the people who buy, follow and care about Manchester United F.C. in Netherlands — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 2,138,052 people in Netherlands.

The average Manchester United F.C. fan in Netherlands is 35.0 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include FIFA World Cup, AFC Ajax, Feyenoord, with strongest over-indexing on FIFA World Cup (3.58× the country average).

Demographically, the Manchester United F.C. audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Manchester United F.C. fan in Netherlands is more male, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Manchester United F.C. profile in Netherlands.

Audience size
2.1M
in Netherlands
Gender
30.0%
70.0% male
Age
35.0
average years
Country rank
#489
Team in Netherlands
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manchester United F.C. fans

30.0% are female, 70.0% are male, average age 35.0.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Manchester United F.C. audience in Netherlands
MetricValue
Female30.0%
Male70.0%
Average age35.0
Estimated audience size2,138,052
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Manchester United F.C. audience in Netherlands
Age bracketShare%
16-1931%
20-2922%
30-3917%
40-4916%
50+14%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Manchester United F.C. audience comes from Netherlands.

Worldwide audience distribution share by country for Manchester United F.C.
CountryShare
United Kingdom12.7%
United States7.1%
Indonesia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester United F.C. audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Manchester United F.C. fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~500K1.22×
02Zuid-Holland~600K1.21×
03Overijssel~200K1.20×
04Gelderland~300K1.15×
05Flevoland~60K1.08×
06North Brabant~300K1.01×
07Friesland~80K1.00×
08Limburg~100K0.89×
09Utrecht~100K0.83×
10Drenthe~50K0.83×
11Groningen~60K0.81×
12Zeeland~30K0.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester United F.C. audience
#·InterestCategoryAffinity×
01Juventus F.C.Sports4.00×
02Liverpool F.C.Sports3.66×
03Chelsea F.C.Sports3.59×
04FIFA World CupSports3.58×
05UEFA Europa LeagueSports3.56×
06WardrobeFashion & Accessoires3.55×
07Manchester City F.C.Sports3.52×
08Premier LeagueSports3.42×
09Real Madrid C.F.Sports2.91×
10UEFA Champions LeagueSports2.88×
11FIFA World Cup 2026Sports2.77×
12FC BarcelonaSports2.40×
13Team sportSports2.27×
14Voetbal InternationalSports2.06×
15Drop shippingShopping2.01×
16AFC AjaxSports1.76×
17TikTokInternet & Social Media1.74×
18SoccerSports1.67×
19FeyenoordSports1.53×
20PSV EindhovenSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester United F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manchester United F.C. audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
PatriotismCONSERVATISM1.37×
TravellingTHRILL1.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manchester United F.C. audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
Early Adopter MentalityPOWER0.64×
Urban LifestyleOPEN0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Manchester United F.C. have in Netherlands?

Manchester United F.C. has an estimated audience of 2,138,052 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Manchester United F.C. fans?

30.0% of Manchester United F.C. fans are female, 70.0% are male, with an average age of 35.0 years.

03

Which brands do Manchester United F.C. fans like most?

Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (3.58×), AFC Ajax (1.76×), and Feyenoord (1.53×) over the country average.

04

Where do Manchester United F.C. fans live in Netherlands?

Manchester United F.C. fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Manchester United F.C. fans also like?

Beyond Manchester United F.C. itself, the audience over-indexes on AFC Ajax (1.76×), Feyenoord (1.53×), UEFA Champions League (2.88×), and TikTok (1.74×) compared to the Netherlands average.

Appendix

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How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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