Rascasse Audience Intelligence

FIFA World Cup 2026 Audience in Netherlands

A data profile of the people who buy, follow and care about FIFA World Cup 2026 in Netherlands — modelled from more than twelve digital signal sources. FIFA World Cup 2026 has an estimated audience of 2,260,100 people in Netherlands.

The average FIFA World Cup 2026 fan in Netherlands is 35.7 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the FIFA World Cup 2026 profile in Netherlands.

Audience size
2.3M
in Netherlands
Gender
28.4%
71.6% male
Age
35.7
average years
Country rank
#447
Event in Netherlands
Fig. 01

Search interest · 12-month trend

+25836%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA World Cup 2026 fans

28.4% are female, 71.6% are male, average age 35.7.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for FIFA World Cup 2026 audience in Netherlands
MetricValue
Female28.4%
Male71.6%
Average age35.7
Estimated audience size2,260,100
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the FIFA World Cup 2026 audience in Netherlands
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4915%
50+16%
Fig. 04

Worldwide distribution

0.6%

of the worldwide FIFA World Cup 2026 audience comes from Netherlands.

Worldwide audience distribution share by country for FIFA World Cup 2026
CountryShare
United States46.0%
India18.2%
Canada10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA World Cup 2026 audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

FIFA World Cup 2026 fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~900K2.08×
02Zuid-Holland~900K1.69×
03Flevoland~70K1.15×
04North Brabant~400K1.06×
05Utrecht~200K1.01×
06Limburg~100K0.95×
07Zeeland~40K0.86×
08Gelderland~200K0.85×
09Drenthe~60K0.85×
10Groningen~70K0.84×
11Friesland~70K0.83×
12Overijssel~100K0.82×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for FIFA World Cup 2026. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →