A data profile of the people who buy, follow and care about FIFA World Cup in Netherlands — modelled from more than twelve digital signal sources. FIFA World Cup has an estimated audience of 6,513,927 people in Netherlands.
The average FIFA World Cup fan in Netherlands is 37.9 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup 2026, UEFA Champions League, UEFA Europa League, with strongest over-indexing on FIFA World Cup 2026 (3.61× the country average).
Demographically, the FIFA World Cup audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical FIFA World Cup fan in Netherlands is more male, around 37.9 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup 2026.
The key figures that characterise the FIFA World Cup profile in Netherlands.
25.9% are female, 74.1% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 37.9 |
| Estimated audience size | 6,513,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide FIFA World Cup audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 8.1% |
| United Kingdom | 7.9% |
Where the FIFA World Cup audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 1.75× | |
| 02 | Zuid-Holland | ~2M | 1.38× | |
| 03 | Flevoland | ~200K | 1.08× | |
| 04 | North Brabant | ~1M | 1.07× | |
| 05 | Limburg | ~400K | 1.00× | |
| 06 | Utrecht | ~500K | 0.98× | |
| 07 | Overijssel | ~400K | 0.95× | |
| 08 | Zeeland | ~100K | 0.94× | |
| 09 | Gelderland | ~800K | 0.93× | |
| 10 | Groningen | ~200K | 0.93× | |
| 11 | Drenthe | ~200K | 0.93× | |
| 12 | Friesland | ~200K | 0.92× |
The strongest cross-interests of the FIFA World Cup audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A.C. Milan | Sports | 4.47× | ||
| 02 | EA Sports FC | Games | 4.27× | ||
| 03 | Manchester City F.C. | Sports | 4.13× | ||
| 04 | UEFA Europa League | Sports | 3.90× | ||
| 05 | Serie A | Sports | 3.87× | ||
| 06 | Liverpool F.C. | Sports | 3.68× | ||
| 07 | Juventus F.C. | Sports | 3.66× | ||
| 08 | FIFA World Cup 2026 | Sports | 3.61× | ||
| 09 | Premier League | Sports | 3.54× | ||
| 10 | Manchester United F.C. | Sports | 3.19× | ||
| 11 | Real Madrid C.F. | Sports | 2.98× | ||
| 12 | UEFA Champions League | Sports | 2.83× | ||
| 13 | FC Barcelona | Sports | 2.62× | ||
| 14 | Voetbal International | Sports | 2.38× | ||
| 15 | Eredivisie | Sports | 2.23× | ||
| 16 | Voetbalprimeur | Sports | 1.77× | ||
| 17 | TikTok | Internet & Social Media | 1.66× | ||
| 18 | PSV Eindhoven | Sports | 1.65× | ||
| 19 | Spotify | Internet & Social Media | 1.65× | ||
| 20 | Formula One | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.67× | |
| Travelling | THRILL | 1.31× | |
| Patriotism | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.49× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Healthy Lifestyle | BALANCE | 0.59× |
FIFA World Cup has an estimated audience of 6,513,927 people in Netherlands, concentrated in Zuid-Holland and North Holland.
25.9% of FIFA World Cup fans are female, 74.1% are male, with an average age of 37.9 years.
FIFA World Cup fans show strongest brand affinity for FIFA World Cup 2026 (3.61×), UEFA Champions League (2.83×), and UEFA Europa League (3.9×) over the country average.
FIFA World Cup fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~2M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond FIFA World Cup itself, the audience over-indexes on UEFA Champions League (2.83×), UEFA Europa League (3.9×), Manchester City F.C. (4.13×), and Premier League (3.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for FIFA World Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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